BBF265: Getting heard in a noisy world
Business Brain Food
Summary Tom Schwab has had a varied life. He’s going to tell us how to get the best out of podcasts and inbound marketing, but his back story is every bit as interesting. He spent time in the navy (and did a neat side hustle exporting custom-made shirts from Singapore!), managed a nuclear power plant, and then eventually became the first person to create an e-commerce business in Hubspot way back in 2007. Nowadays he is the man behind Interview Valet: a podcasting consultancy that helps people find interview guests and generate leads from their content. See some of Tom’s top tips below: **...
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BBF264: Be bold enough to ask with Doug Morneau
Business Brain Food
Summary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he’s also an expert storyteller. His book ‘Three Big Lies: The real truth about renting email lists’ became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It’s people like Doug that are the reason we do this podcast! See some of Doug’s top tips below: ** [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge. **...
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BBF263: What separates the best from the rest
Business Brain Food
Summary This week we have a special coaching session from Ben where he tells us what separates the best from the rest. No guest, just half an hour of great business advice that he’d normally charge good money for. Ben has worked with some of the very best and very worst in nearly 20 years as a business coach… he certainly knows what it takes to be the best! See some of Ben’s top tips below: ** [5:40-6:10] We are human beings not human doings. If you want to have something then you have to consider who you need to be. ** [11:40-12:00] Ownership, accountability and responsibility are the...
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BBF262: Removing the fluff from your sales process
Business Brain Food
Summary All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams. See some of Chad’s top tips below: ** [5:15 - 5:25] Chad was trained in the value selling framework 18...
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BBF261: How David Jenyns systemised himself out of his business
Business Brain Food
Summary We often talk about working on your business rather than working in your business, but how do you actually do it? David Jenyns will tell you how. David is the author of the book Systemology; a comprehensive guide on how a business owner can detach themselves from their day-to-day and scale their business properly. He draws from his own extensive experience which includes being the founder of melbourneseoservices.com and would you believe, selling the MCG! See some of David’s top tips below: ** Business owners can easily get trapped in their own business. If you get too hung up on...
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BBF260: The secret of success is not a secret at all!
Business Brain Food
Summary What a great character we have on the show this week. Dave Luehr’s story is a truly inspirational one. He had it all with a million-dollar business and then he lost it. For many years later he was disempowered by a fear of failure, but eventually he understood how to use failure to his advantage. Nowadays he travels around the world inspiring small business owners to achieve their full potential. See some of Dave’s top tips below: ** Don’t lose the 5 year-old child in you. Fear of failure can be totally disempowering. (8:00-8:30) ** You cannot be successful without fear. You have...
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BBF259: What it takes to be a 21x World Champion
Business Brain Food
Summary This week we give you all the tools you need to consistently perform your best. Our guest Sarah Taylor has truly been there and done it; transforming herself from an obese 40 year-old to a 21-time world-champion bodybuilder by the time she was 49. You’re now going to hear how Sarah applied the same mindset to become a champion in business as COO & CTO of one of Melbourne’s hottest startups. See some of Sarah’s top tips below: ** Take a habit-based approach. Break everything down in your life and work out how to develop the little things. (11:30 - 12:30) ** Those who achieve...
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BBF258: Health, Happiness and High Performance in business
Business Brain Food
Summary We go really deep in our conversation with Mark: a former AFL player who now empowers people and business to achieve top performance. Mark is trained in western health science and eastern medicine; he is a 3-time bestselling author and just for good measure, he is CEO of the Australian branch of the David Lynch Foundation of Transcendental Meditation. Importantly for us, Mark is a master at deconstructing complex theory and giving simple advice that we can all benefit from. See some of Mark’s top tips below: ** There is so much information going around the globe at the moment… we...
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BBF257: Selling is not a numbers game
Business Brain Food
TITLE BBF257 Selling is not a numbers game with Samantha Pickering Summary Strap yourselves in for a very insightful chat about marketing and sales with Samantha Pickering. She believes that compassion and creativity are the two key ingredients - not numbers and statistics. It was refreshing to hear such a human take on a process that is so often misunderstood. See some of Samantha’s top tips below: ** Some of the best sales training comes from learning about complaints. Once you understand what not to do, you can sell more effectively. ** Learn your touchpoints. What do they feel like from...
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BBF256: Hire a Virtual Assistant the smart way!
Business Brain Food
Summary Remote working has never been more popular but how do you manage it properly? Anne and Mark Lackey certainly know how. Their company HireSmart Virtual Assistants has been transforming the productivity of their clients for years, saving them up to 75% on their payroll costs and saving them the headache of finding the right VAs. See some of Anne and Mark’s top tips below: ** 80% of the work you’re doing you probably shouldn’t be doing. Free yourself up! ** Too many people hire someone because they like them, rather than because they can actually do the job. ** Make your virtual...
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We’re speaking to a great character on this week’s show. Ben Wyhatt tells us his crazy story of leaving the UK and pitching up to Australia on a whim. After working as a personal trainer he branched out into nutritional supplements, but he didn’t stop there. One day he thought to himself, ‘what if I took the best bits from these and gave them to dogs?’, and then thought ‘what if I built up a brand that was fronted up by my own dog?’. We tell his inspirational story and we also get some great insights into how he was able to balance an ambitious side hustle with a full-time job and family life.
See some of Ben’s top tips below:
** The more you can jump out of your comfort zone, the better! Listen to how Ben has done that in his life.
** Use your commute to learn. This could be two hours of the day to develop yourself. Read a book or listen to a podcast.
** Make sure you have a proper night’s sleep. It is still possible to work long hours and have a side hustle, but be sure you give yourself a rest.
** See a side hustle as a part-time job. To really get something going you should be doing 10 - 15 hours a week.
** If you’re pitching a product to a retailer you’ve got to think about margins as a priority. Don’t just assume that a “good product” will be enough.
In this episode of Business Brain Food you will learn:
** Effective goal setting and evaluation
** How to set a viable action plan for your life
** How Ben used a dog as a frontman for his company
** How Ben translated human holistic health into dog treats
** How to build a disruptive brand
** How much time you should dedicate to a side hustle
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html
** Buy Ben/Dobby’s dog treats at http://www.doggylicious.com.au
** Find Ben’s podcast on itunes. Search for “Retail Ready”
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
Ben’s story is a great reminder of what can happen when you get out of your comfort zone and just do it. Look at where he ended up!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500