Business Brain Food

Business Brain Food - learn more to earn more with your host Ben Fewtrell. Welcome to the Business podcast that gives you direct access to the worlds leading experts on everything you need to know to help you build a better business. Be the first to know about future shows, access free downloads and exclusive business content by subscribing at maxmyprofit.com.au today! Business Brain Food is the podcast devoted to taking you, and your business to the next level. It doesn’t matter if you’re brand new to this business thing or you’ve been in business for many years, there’s always something new we can learn to take our business to the next level!

BBF265: Getting heard in a noisy world 08/19/2020

BBF265: Getting heard in a noisy world Summary Tom Schwab has had a varied life. He’s going to tell us how to get the best out of podcasts and inbound marketing, but his back story is every bit as interesting. He spent time in the navy (and did a neat side hustle exporting custom-made shirts from Singapore!), managed a nuclear power plant, and then eventually became the first person to create an e-commerce business in Hubspot way back in 2007. Nowadays he is the man behind Interview Valet: a podcasting consultancy that helps people find interview guests and generate leads from their content. See some of Tom’s top tips below: ** [14:55-15:15] Entrepreneurship is work-life integration. It isn’t about the money - it’s about the quality of life. ** [16:20-16:30] Rules are just guidelines. To be a good entrepreneur you need to know when to ignore them. ** [23:45-24:00] To get heard you’re normally going to need to leverage other audiences. Many businesses mistakenly assume that good content on their platform will be enough to get people to notice them. ** [27:10-27:30] The best way to sell something today is not to sell anything but to earn the respect and trust of those who might buy in future. ** [37:30-38:00] The larger the global reach, the more you need a podcast. ** [38:30-38:30] Understand exactly what you want your podcast to do for you before you do it. Is it lead generation? Is it to increase trust from your existing customers? etc. In this episode of Business Brain Food you will learn: ** Why job security doesn’t mean happiness ** The power of estimation ** How to sell when you’re not a salesman ** Blogs or podcast? ** Are podcasts still booming? ** Should you be a podcast host or a podcast guest? Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Check out Tom’s special podcasting guide for BBF listeners: http://www.interviewvalet.com/businessbrain ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Podcasts are still a growth area. If you’re scared about starting one, get up to speed with someone like Tom. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15670877

BBF264: Be bold enough to ask with Doug Morneau 08/12/2020

BBF264: Be bold enough to ask with Doug Morneau Summary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he’s also an expert storyteller. His book ‘Three Big Lies: The real truth about renting email lists’ became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It’s people like Doug that are the reason we do this podcast! See some of Doug’s top tips below: ** [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge. ** [10:30-10:40] As an entrepreneur, people are not hiring you to take them 20 steps down the road. They need you to make the next two steps. Don’t avoid challenges just because you can’t see the next 20 steps. ** [13:05 - 13:30] Be aware that when you start to grow your business, your original core team might not be the right team in a few years’ time. ** [14:40-15:30] You don’t know what you don’t know. Make sure you surround yourself with people who have experience at the higher levels you aspire to. ** [20:00-20:30] Be contrary! Do what your competitors wouldn’t think to do. ** [27:55-28:15] It’s easier than ever to do effective marketing. There is so much choice these days. ** [29:30-29:50] Email can still provide far greater reach than social-media marketing. In this episode of Business Brain Food you will learn: ** How to face down imposter syndrome ** How to avoid emotional investment in colleagues ** The importance of successful friends ** Imaginary barriers explained ** How to scale ambitiously ** How marketing has changed ** Are email lists still a viable form of marketing? ** Should you buy email lists? Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Go to Doug’s website: http://www.dougmorneau.com (subscribe to Doug’s email list and get a free copy of his book) ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Be bold enough to ask for something, and then be quiet and listen! [23:15] This has quite clearly worked for Doug. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15474089

BBF263: What separates the best from the rest 08/05/2020

BBF263: What separates the best from the rest Summary This week we have a special coaching session from Ben where he tells us what separates the best from the rest. No guest, just half an hour of great business advice that he’d normally charge good money for. Ben has worked with some of the very best and very worst in nearly 20 years as a business coach… he certainly knows what it takes to be the best! See some of Ben’s top tips below: ** [5:40-6:10] We are human beings not human doings. If you want to have something then you have to consider who you need to be. ** [11:40-12:00] Ownership, accountability and responsibility are the key behaviours you need to exhibit if you are to get what you want. Steer clear of blame, excuse and denial. ** [14:10-14:20] Instead of saying “it won’t work” you should say, “how can I make it work?" ** [15:05-15:15] It’s what you say to yourself about yourself when you’re by yourself that matters the most. Get those affirmations right! ** [26:10-26:20] Whatever you say after the words “I am” are the most powerful. ** [37:00-37:20] Your biggest limiting factor is you! Understanding this is what separates the best from the rest. In this episode of Business Brain Food you will learn: ** The importance of affirmations ** How to take ownership ** Why you should constantly learn ** Where does confidence come from? ** Why the education system is flawed ** The power of NLP Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: [16:40-16:50] The only failure is the failure to participate. If you really want to be an entrepreneur, give it a go! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15469592

BBF262: Removing the fluff from your sales process 07/29/2020

BBF262: Removing the fluff from your sales process Summary All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams. See some of Chad’s top tips below: ** [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career. ** [6:20 - 6:35] Value isn’t what I think value is. Value is what the other individual I’m talking to thinks. ** [14:45] - [15:10] If you can’t step back then you’ll never get a new perspective. You must make the effort to disengage. ** [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn’t one! The sooner you realise this, the sooner you will create an effective process. ** [36:40] - [37:30] When planning the direction of your business, it should always go back to “why?”. If you don’t know the “why” of what you’re doing, you shouldn’t be doing it. Get out of the way of your own assumptions! ** [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits. In this episode of Business Brain Food you will learn: ** The battle of marketing people V sales people ** How do people end up in sales? ** Commission V permission ** How to plan ahead in a post-COVID world ** Proven predictable value explained ** Where businesses get their sales training wrong Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Remember that sales is a long-term thing, not just a short-term sales pitch. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15294692

BBF261: How David Jenyns systemised himself out of his business 07/22/2020

BBF261: How David Jenyns systemised himself out of his business Summary We often talk about working on your business rather than working in your business, but how do you actually do it? David Jenyns will tell you how. David is the author of the book Systemology; a comprehensive guide on how a business owner can detach themselves from their day-to-day and scale their business properly. He draws from his own extensive experience which includes being the founder of melbourneseoservices.com and would you believe, selling the MCG! See some of David’s top tips below: ** Business owners can easily get trapped in their own business. If you get too hung up on operating your own specialism every day, you might never get out. ** Create systems for all the mundane stuff. This will free you up to be more creative and will make your working day more fun. ** Don’t let your ego get in the way. Just because you got the business to level one doesn’t mean you have to micro-manage your way up to level two. ** Don’t build the myth that your working day is more important than the rest of your staff. Have a process of delegation and stick to it. In this episode of Business Brain Food you will learn: ** How David “sold the MCG” ** How to scale your business from the beginning ** Debunking the business owners’ To Do list ** How do you get a non-systems person to systemise properly? ** Is it a good idea to copy a big systemised business like McDonalds? Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Pre-order David’s book here: http://www.systemology.com/book ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Get your business working to a point where it works without you first! That’s David’s message. [42:15 – 43:20] Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15215429

BBF260: The secret of success is not a secret at all! 07/15/2020

BBF260: The secret of success is not a secret at all! Summary What a great character we have on the show this week. Dave Luehr’s story is a truly inspirational one. He had it all with a million-dollar business and then he lost it. For many years later he was disempowered by a fear of failure, but eventually he understood how to use failure to his advantage. Nowadays he travels around the world inspiring small business owners to achieve their full potential. See some of Dave’s top tips below: ** Don’t lose the 5 year-old child in you. Fear of failure can be totally disempowering. (8:00-8:30) ** You cannot be successful without fear. You have to be willing to get out there and fail brilliantly! (17:15 - 17:45) ** Meditation is simply an awareness of what is going on in your mind. You don’t have to be spiritual about it - it can simply be used as a way to make your mind more efficient. (21:00 - 21:00) ** The secret to success is really no secret. It’s simply a matter of taking small bold steps each day towards your vision of success. (24:30 - 25:00) ** Make sure you have a "north star”. There needs to be a big vision to spur you on every day (32:05 - 32:20) ** If you’re the smartest guy in the room, you’re in the wrong room. Make sure you surround yourself with people who can inspire you. (43:20 - 43:30) In this episode of Business Brain Food you will learn: ** How a school dropout can turn into a serial entrepreneur ** The other meaning of WTF ** How to reframe failure ** How meditation can make you feel more aware in the moment ** The power of criticism and feedback ** The “Walmart effect” explained ** How to find a Mastermind group Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Dave’s company website: http://www.elitebodyshopsolutions.com ** Dave’s YouTube channel of motivational messages is here ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: In case you didn’t get it the first or the second time: don’t be ruled by fear! Just look what happened to Dave’s life when he learnt how to reframe it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/15125741

BBF259: What it takes to be a 21x World Champion 07/08/2020

BBF259: What it takes to be a 21x World Champion Summary This week we give you all the tools you need to consistently perform your best. Our guest Sarah Taylor has truly been there and done it; transforming herself from an obese 40 year-old to a 21-time world-champion bodybuilder by the time she was 49. You’re now going to hear how Sarah applied the same mindset to become a champion in business as COO & CTO of one of Melbourne’s hottest startups. See some of Sarah’s top tips below: ** Take a habit-based approach. Break everything down in your life and work out how to develop the little things. (11:30 - 12:30) ** Those who achieve the best results are those who are motivated by something inside. Trophies and adulation shouldn’t be the main focus. (13:20 - 13:50) ** Have food that works for your current goal. It is fundamental to your productivity. (18:00 - 18:30) ** Set boundaries. Be brave enough to train the people around you by sticking to your plan. (20:10 - 20:30) ** Make sure your business is running in a regular cycle. If you review your work regularly you won’t veer off course. (24:30 - 25:30) ** Create space for your health! When things get really tough you should focus even more on yourself. (42:00 - 43:00) In this episode of Business Brain Food you will learn: ** How Sarah used the discipline from bodybuilding in the business world ** What ‘mental toughness’ really means ** How Sarah manages to have a full-time job and coach on the side ** The power of planning and routine ** Sarah’s optimum KPI review cycles ** The benefits of the Agile methodology ** Servant leadership explained Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Find Sarah on Linkedin: https://au.linkedin.com/in/sarahtayloragilechampion ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: As Sarah says, 40% of what we do is unconscious, so make damn sure you get your habits right! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14928506

BBF258: Health, Happiness and High Performance in business 07/01/2020

BBF258: Health, Happiness and High Performance in business Summary We go really deep in our conversation with Mark: a former AFL player who now empowers people and business to achieve top performance. Mark is trained in western health science and eastern medicine; he is a 3-time bestselling author and just for good measure, he is CEO of the Australian branch of the David Lynch Foundation of Transcendental Meditation. Importantly for us, Mark is a master at deconstructing complex theory and giving simple advice that we can all benefit from. See some of Mark’s top tips below: ** There is so much information going around the globe at the moment… we all have access to it, but it’s what people do differently in their mindspace that distinguishes the high achievers from the also-rans. (4:50 – 6:00) ** Science is telling us that the leading edge of business today is meditation and the ability to transcend and develop consciousness. (6:30 - 7:40) ** Sleep and food are very simple things you can improve to achieve top-level performance. The time that you eat and sleep can make all the difference. (12:30 to 14:00) ** Pay attention to nature’s cycles. Living in tune with the cycles of nature will improve your business performance. (15:50 - 17:00) ** Sunlight improves our mood and sets up our sleep/wake cycle. Getting good sleep isn’t just about what you do in the evenings. (19:45 - 20:30) ** Write things down! The extra commitment of putting something on paper makes you more likely to develop good habits. What separates the high performers from the rest is simple daily habits. (25:40 - 26:10) ** The same respect for the world around you should apply to business as well as your personal life. Hire the people with the right skills for the right roles. If it’s not a natural fit then don’t do it! (31:00 - 32:00) In this episode of Business Brain Food you will learn: ** The "genius lounge” of our minds ** The importance of rest ** Physiological cycles explained ** An introduction to ayurvedan medicine ** Has the Covid-19 crisis benefited the wellbeing of employees? ** How AFL applied holistic thinking to team management ** How to make a positive thought your natural default ** The basic concepts of transcendental meditation Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Go to Mark’s website: http://www.markbunn.com.au ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a particularly salient quote from Mark: “The best ideas come in the shower, not when you’re in the office.” Make sure you rest properly and respect what nature is telling you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14762402

BBF257: Selling is not a numbers game 06/24/2020

BBF257: Selling is not a numbers game TITLE BBF257 Selling is not a numbers game with Samantha Pickering Summary Strap yourselves in for a very insightful chat about marketing and sales with Samantha Pickering. She believes that compassion and creativity are the two key ingredients - not numbers and statistics. It was refreshing to hear such a human take on a process that is so often misunderstood. See some of Samantha’s top tips below: ** Some of the best sales training comes from learning about complaints. Once you understand what not to do, you can sell more effectively. ** Learn your touchpoints. What do they feel like from your customers’ point of view rather than from your point of viewl? ** Consider marketing to be a sales conversation without you being present. ** People are not numbers! KPIs are all very well, but don’t ever forget that you are selling to people. ** Earn the right to progress your sales journey. You should get to the point where you can ask your lead “what would you like to do next?” and they reply “I’d like to buy”. ** Remove the focus from yourself and make the conversation about your lead/customer. In this episode of Business Brain Food you will learn: ** How to use systems to create empathy ** The value of customers who bought elsewhere ** The differences between sales and marketing ** The art of connective conversation ** The exploratory phase of sales Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Find Samantha on Linkedin: https://www.linkedin.com/in/sales-leadership-growth-coach-queensland/ ** Samantha’s website: http://www.passionatesalesconsulting.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Samantha is living proof of what can be achieved if you approach your sales and marketing like a human being rather than like a robot. Empathy is the key! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14762252

BBF256: Hire a Virtual Assistant the smart way! 06/17/2020

BBF256: Hire a Virtual Assistant the smart way! Summary Remote working has never been more popular but how do you manage it properly? Anne and Mark Lackey certainly know how. Their company HireSmart Virtual Assistants has been transforming the productivity of their clients for years, saving them up to 75% on their payroll costs and saving them the headache of finding the right VAs. See some of Anne and Mark’s top tips below: ** 80% of the work you’re doing you probably shouldn’t be doing. Free yourself up! ** Too many people hire someone because they like them, rather than because they can actually do the job. ** Make your virtual assistants feel like they are ‘normal’ employees. You should measure their performance in the same way. ** Providing healthcare to your virtual assistants can be a game changer. It can make a massive difference. ** Consider adding an extra layer of vetting. Anne and Mark have a 40-hour certification process after they’ve selected their candidate. In this episode of Business Brain Food you will learn: ** The 7 repetitive questions and how to avoid them ** How to integrate virtual assistants ** Should you use time-tracker software? ** How to use KPIs to manage virtual assistants ** How to save 50 - 75% on your payroll costs ** What you can and can’t give virtual assistants Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Find out more about what your business can take off their plate at: http://www.hiresmartvas.com/tasks ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: This is a model that is only going to grow in the post-Covid era, so listen up and get on board! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14762177

BBF255: Can a business be owned by a Dog? 06/10/2020

BBF255: Can a business be owned by a Dog? Summary We’re speaking to a great character on this week’s show. Ben Wyhatt tells us his crazy story of leaving the UK and pitching up to Australia on a whim. After working as a personal trainer he branched out into nutritional supplements, but he didn’t stop there. One day he thought to himself, ‘what if I took the best bits from these and gave them to dogs?’, and then thought ‘what if I built up a brand that was fronted up by my own dog?’. We tell his inspirational story and we also get some great insights into how he was able to balance an ambitious side hustle with a full-time job and family life. See some of Ben’s top tips below: ** The more you can jump out of your comfort zone, the better! Listen to how Ben has done that in his life. ** Use your commute to learn. This could be two hours of the day to develop yourself. Read a book or listen to a podcast. ** Make sure you have a proper night’s sleep. It is still possible to work long hours and have a side hustle, but be sure you give yourself a rest. ** See a side hustle as a part-time job. To really get something going you should be doing 10 - 15 hours a week. ** If you’re pitching a product to a retailer you’ve got to think about margins as a priority. Don’t just assume that a “good product” will be enough. In this episode of Business Brain Food you will learn: ** Effective goal setting and evaluation ** How to set a viable action plan for your life ** How Ben used a dog as a frontman for his company ** How Ben translated human holistic health into dog treats ** How to build a disruptive brand ** How much time you should dedicate to a side hustle Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Buy Ben/Dobby’s dog treats at http://www.doggylicious.com.au ** Find Ben’s podcast on itunes. Search for “Retail Ready” ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Ben’s story is a great reminder of what can happen when you get out of your comfort zone and just do it. Look at where he ended up! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14677703

BBF254: How to recruit your next sales superstar with James Michael 06/03/2020

BBF254: How to recruit your next sales superstar with James Michael Summary Recruiting salespeople is one of the biggest challenges that a business owner can face, and to make matters worse, most of what we thought we knew about recruitment has been disproven as myth! Luckily we have someone on the show who can debunk the whole process and give you all the tools you need to hire the right salespeople. James Michael is CEO of Justified Talent; a specialist recruitment for salespeople. James’ background in behavioural psychology and in the military gives him the edge over a lot of other recruiters. He definitely does things differently. See some of James’ top tips below: ** Know the difference between a good candidate and a good storyteller. You’ve got to look beyond the facade in an interview. ** You must have a tight sales & marketing process before you go out and hire somebody. You can’t simply expect a salesperson to deliver great results if your own business doesn’t really know what it is selling. ** Instead of getting your sales candidate to waffle on about themselves, why not watch them actually trying to make a sale? This is the best possible proof you could have. ** Don’t get hung up on “active” or “passive” candidates. One is not better than the other. ** If you’re reaching out to candidates on Linkedin, use a video. The open rates are far better than if you just send a standard written message. In this episode of Business Brain Food you will learn: ** How to find salespeople a different way ** How to avoid subconscious bias when you’re recruiting ** Where lead generation fits into the process ** How to advertise your job for free ** How to write the right ad ** Should you hire an optimist or a pessimist? Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Go to James’ company website here: http://www.justifiedtalent.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Forget all the brainwashing you’ve had about the recruitment process. James’ methods show that times have really changed. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14382728

BBF253: Why now is the perfect time to podcast with Drew Blackman 05/27/2020

BBF253: Why now is the perfect time to podcast with Drew Blackman Summary On-demand media has never been more popular… it’s time to get onboard. Drew Blackman tells us all you need to know about how to start a podcast and just how much they can do for your business. Drew is a particularly good man to speak to on this, given that it was this very podcast that inspired him to do a podcast in the first place! See some of Drew’s top tips below: ** Consider all the ego marketing you might be doing. What are you sponsoring and does it give you the ROI that a podcast would? ** When you meet customers who have heard you on a podcast they feel like they already know you. ** Think of presenting a podcast as like a first date. Let the guest talk about themselves and feel comfortable. ** A podcast doesn’t have to just be audio content. You can repurpose a podcast into articles and books. In this episode of Business Brain Food you will learn: ** Can anyone really do a podcast? ** The equipment you need for a podcast ** How much time it takes to produce a podcast ** How to use Libsyn to distribute your podcast ** How to plan and script a podcast ** Headliner app explained Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Check out Drew’s podcast here: http://www.krgsdoors.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: If Drew can do it then you can do it. It’s time to get with the program! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell /episode/index/show/businessbrainfood/id/14381618

BBF252: Tax minimisation tips and traps with Brian Goodridge 05/20/2020

BBF252: Tax minimisation tips and traps with Brian Goodridge Summary So many people don’t want to think about tax until it’s too late, but once you’ve listened to Brian Goodridge you’ll be positively inspired to do something about your tax situation! Brian is a different kind of accountant. He’s great at explaining the various different angles you can exploit to make yourself tax efficient and profitable in the long term. See some of Brian’s top tips below: ** Don’t get too hung up on avoiding tax. You can cost yourself money in the process. ** Tax planning is much more than just something you do in April and May. You should work it into your whole year. ** Beware of using savings indefinitely. Be honest with yourself with when you want to use the money. ** Don’t think about tax as a one-year thing. So many people do everything they can to save tax in year one, but they end up paying more in year two as a result. ** Do you really have a ‘tax problem’ or do you have a ‘cashflow problem’? Don’t blame it all on the tax! In this episode of Business Brain Food you will learn: ** The difference between tax minimisation and tax avoidance ** How to manage your accountant properly ** The right length for your goals ** How to manage your super balance ** Tax-efficient investments ** Instant asset write-offs explained Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Brian is offering a free 15-minute strategy session exclusively to BBF listeners. Contact him through his website: https://goodridgeadvisory.com.au/ ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: DON’T LEAVE YOUR TAX PLANNING TO THE LAST MINUTE!!! People like Brian can help you get on top of your tax the whole year round. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14210144

BBF251: The Corona Slingshot with Steve Brossman 05/13/2020

BBF251: The Corona Slingshot with Steve Brossman Summary One of our favourite guests returns for a truly inspirational conversation. Steve Brossman is a serious high achiever… what hasn’t this man done? When a terrible accident put an end to his career as a professional sprinter, he dug deep to become a serial entrepreneur and eminent media figure. He’s had three hugely successful multi-national businesses and found fame when he hosted and produced his own show on Channel 9. If this man says you can succeed in a recession, then you can succeed in a recession! See some of Steve’s top tips below: ** Steve learnt his best lessons during recessions and managed to grow businesses through all of them. ** Write down your champions list, i.e. all the good things you can remember doing and how you did them. ** Set momentum goals. The wining feeling you get when you hit goals makes you more likely to hit the next one. ** When you set your goals, picture yourself at the top of the mountain rather than the bottom. Then divide the rest of the mountain into small attainable goals. ** Put yourself out there! The natural reaction at a time like this is to reduce marketing activity, but you should do the opposite. In this episode of Business Brain Food you will learn: ** How to increase your momentum ** How to set goals properly ** What kind of opportunities to look for in a recession ** How to conquer your business anxiety ** How to discover your “you” ** How to make endorphins work for you Resources mentioned in this episode: ** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html ** Check out Steve’s website here: http://www.stevebrossman.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with this takeaway from Steve: “Personality and passion produces profit, NOT perfection” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/14175902

BBF250: How to create Valuable and Consistent content for Social Media with Ben Fewtrell 05/06/2020

BBF250: How to create Valuable and Consistent content for Social Media with Ben Fewtrell Summary In a BBF-special, our main man Ben shares his 6-part plan for repurposing content to keep your customers engaged with the minimum of fuss. Ben is an entrepreneur just like you, so he can deliver these pearls of wisdom in a simple form that you can easily copy for yourself. No technical jargon here! Just straightforward, tried-and-tested methods that you’ll be able to use immediately. See some of Ben’s top tips below: ** The more content you create, the more engagement you are likely to get ** Don’t be afraid to share personal info in a business context. Humanising what you do is a great way of engaging an audience. ** When you have content that didn’t quite work, don’t despair and throw it in the bin forever. Revisiting the content in the future and revamping it is likely to take less time than starting afresh, but it could be just as effective. ** Top tens are your friends! Listing the top ten of anything it is a great excuse to create a blog post but without having to write very much beyond an opening paragraph. ** Think seriously about the wording of your headlines. Avoid using a phrase that people only understand AFTER they have consumed the content. Your target audience should dictate which key words you use in the headline. In this episode of Business Brain Food you will learn: ** How to create content on a regular basis ** How to repurpose existing content ** The benefits of using the apps If This Then That, Zapier and Repurpose.io ** How to use excerpts ** How to convert video into an audio podcast ** How to make a simple timeline set your content strategy on its own ** How to “curate” rather than “create” Resources mentioned in this episode: ** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au /episode/index/show/businessbrainfood/id/14229989

BBF249: Some ideas and Coronavirus Stimulus Explained with Ben Fewtrell 04/08/2020

BBF249: Some ideas and Coronavirus Stimulus Explained with Ben Fewtrell TITLE BBF249 Some ideas and Coronavirus Stimulus explained Summary In this special edition of BBF, our leader Ben Fewtrell outlines the potential opportunities for small business in these chaotic times. He calls it “Business as unusual”. Nobody has said that you can’t work, so if you have been frozen by this crisis it’s time to listen up and start doing some business! See some of Ben’s top tips below: ** You haven’t lost your brain - you can still innovate. ** You are allowed to go to work so if you still want to, go for it! ** Look at how the collision repair industry has adapted. They’re making hand sanitiser and using their spray paint to paint coffins. ** Make sure you adapt your cashflow forecasting to take in the government help that is currently available. ** Some of the money available from the government isn’t simply “free money” and may end up costing you more if you don’t actually need it. Make sure you seek financial advice before you make big decisions. ** Although there is plenty of money available to borrow at the moment, make sure you don’t borrow just to delay the inevitable. Be sure that what you’re borrowing is going to empower your business to succeed. In this episode of Business Brain Food you will learn: ** The stimulus packages available ** The importance of a customer database ** How to deal with the anxiety of low cashflow ** Are you entitled to tax relief from your usual PAYG activity? ** When the relief money will actually hit your account ** How JobKeeper can allow you to keep your employees ** What help is out there for sole traders Resources mentioned in this episode: ** Get a free cashflow forecast tool from Max My Profit. Go to our contact page and send us a message saying that Ben sent you! https://maxmyprofit.com.au/contact.html ** All fact sheets for government crisis funding can be found here: https://treasury.gov.au/ ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Remember: it’s up to you whether you are completely disempowered because of uncertainty. Look as hard as you can for opportunity! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/13830230

BBF248: Overcoming the hurdles to bring an idea to market with Kelly Lavery 01/08/2020

BBF248: Overcoming the hurdles to bring an idea to market with Kelly Lavery Isn’t it nice when someone has a big idea and backs themself to make it happen? Kelly Lavery tells Ben her truly inspirational story - a story that took her to the financial brink but out the other side as a famous inventor and successful businesswoman. Her invention, the Strucket, is now on sale at some massive retailers and you may have even seen it featured on TV. See some of Kelly’s top tips below: ** A failed business can set you up to succeed with the next one. Failing once really worked for Kelly. ** Make sure you know exactly how much money you can afford to lose when you’re starting your business. Plan your worst-case financials in advance and stick to them. ** If you are developing something that nobody has done before, be prepared to spend a huge amount on marketing. You will need to do a lot to educate your market. ** Think seriously about getting a business partner if you don’t have one. It was this one decision that made Kelly’s business. In this episode of Business Brain Food you will learn: ** How to get your invention to market ** How a prototype can become a viable product ** The true cost of producing a new invention ** How it’s possible for a mother to raise kids and be a successful entrepreneur ** The value of partnership in business Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** See the Strucket in action: http://www.strucket.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a great quote from Kelly: “Every problem has a solution, but sometimes our emotions make that solution a little bit hazy.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/12288371

BBF247: Making money making people smile with Alexandra Watkins 01/01/2020

BBF247: Making money making people smile with Alexandra Watkins This week we have an enlightening chat about freelancing and company branding with and absolute authority on the matter, Alexandra Watkins. As CEO of her own creative agency, Alexandra has worked with some very impressive clients such as Google, Amazon and Dunkin’ Donuts. She has also written the brilliantly titled Amazon-besteller, “Hello, my name is awesome!” See some of Alexandra’s top tips below: ** Be proactive. Don’t be afraid to find people on Linkedin who work for companies you like and offer up your services. ** Consider using virtual teams with employees based around the world. You can cut your overheads significantly ** Think seriously about your brand name. No other investment in your business will be used as much as your name ** Think about joining professional groups where you could meet potential future clients ** When naming your business, use a name that will mean something to your customers, not just you. In this episode of Business Brain Food you will learn: ** How Alexandra has remained relevant for 15 years ** How to name your business ** The pros and cons of freelancing ** The dangers of too much automation ** How to make virtual teams work for your business Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Alexandra’s agency website: http://www.eatmywords.com ** Find Alexandra on Linkedin here: https://www.linkedin.com/in/alexandrawatkins/ ** Buy Alexandra’s book on Amazon with this link ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with Alexandra’s favourite quote: “To fail once is a lesson, twice is stupidity”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/12288332

BBF246: Everything becomes easy when you break it into small pieces with Cham Tang 12/18/2019

BBF246: Everything becomes easy when you break it into small pieces with Cham Tang This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice! See some of Trent’s top tips below: ** Most marketing skills can be taught. Don’t assume you can’t do it. ** It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things. ** Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift. ** People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think. ** Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people. ** Just because ‘no one else is doing it’ doesn’t make it a good business idea. In this episode of Business Brain Food you will learn: ** The work of Authentic Education ** How to transition from back office to becoming a front man ** How to develop winning beliefs ** The myth of the passive-income goal ** The cost of acquiring a new client V appealing to existing ones ** The three Ps explained Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Cham will be hosting a series of events across Australia in the new year. Go to http://www.authentic.com.au for more info ** Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/12288245

BBF245: How Trent Dyrsmid went from working in to working on his business in just 6 months 12/11/2019

BBF245: How Trent Dyrsmid went from working in to working on his business in just 6 months Trent Dyrsmid is a serial entrepreneur who knows all there is to know about process. He hasn’t got this far by being a dreamer - he’s got to where he is today by understanding every last detail. His Flowster app is designed to help other businesses get to the same level, so we talked to him about how he has used the development of his own ventures as a template to help other businesses. Trent is a thoughtful and fascinating man: listen up folks! See some of Trent’s top tips below: ** If you’re young and in business, make sure you have a mentor figure that can be your sounding board. ** Everything takes longer than you think and you’re always going to spend more money than you think getting there. Be patient! ** Document your processes! Make sure you are not a point of failure for your entire business. ** If you want cheap labour from overseas, you must put in the legwork beforehand to make sure you delegate properly. ** Be strong on the numbers from the beginning. You can define everything you do in numbers and set yourself attainable targets as you go. ** If you do marketing correctly, you’re building an asset. In this episode of Business Brain Food you will learn: ** How Trent got out of the trap of the corporate treadmill ** The importance of mentorship ** How to make offshore workers deliver genuine value ** The difference between an employee mindset and a business owner’s mindset ** Is ‘failure’ really a thing? ** ‘Cost of acquisition’ explained Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Trent’s business growth site: http://www.brightideas.co ** Go to www.flowster.co and take advantage of an exclusive offer to BBF listeners. Trent has kindly made his SOP packs available for anyone who wants to transform their business process. ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Wise words from Trent to end with: “The best way to succeed in business is to be in business”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/12288212

BBF244: Achieving your goals in 2020 with Ben Fewtrell 12/04/2019

BBF244: Achieving your goals in 2020 with Ben Fewtrell This week we have our very own Ben from start to finish. Ben is on a mission to reduce the fatality rate of small businesses, so it’s time for some free business advice from someone who has been inspiring business owners for decades. The main focus of Ben’s advice today is goal setting: one of the most important aspects of business and life. By the end of the show you will understand how high you need to aim and what you need to do to get there. See some of Ben’s top tips below: ** Think about calendar-year planning rather than financial-year planning. If you line up your financial goals with your life goals then you might find them more useful. ** When you review your goals, ask yourself 'what did I achieve?' and 'what didn’t I achieve?’. But then make sure you ask why. ** When your ‘why’ becomes clear the ‘how’ becomes easy. ** Don’t set goals to impress other people. Do them for yourself! ** Think about how your business can give to your community. It doesn’t have to be money, it can be time. In this episode of Business Brain Food you will learn: ** The business Excellerator explained ** How to set the right goals ** Keith Abraham’s goal-setting technique ** The importance of community/charity work ** How to fulfil your purpose Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Find Keith Abraham’s goal-setting technique here: https://keithabraham.com/tag/100-lifetime-goals/ ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Take your time out do a plan for 2020, because Ben said so! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11954867

BBF243: Soft skills make you strong with John Livesay 11/27/2019

BBF243: Soft skills make you strong with John Livesay We loved John Livesay the last time he came on the show so it’s great to have him back talking about one of the most important things in business: the elevator pitch. Known as “the pitch whisperer”, John has travelled the world as a keynote speaker wowing Fortune 500 companies with tips and tricks on how they can use their story to get ahead of the competition. His TedX talk has over a million views, so this guy really knows what he’s talking about. See some of John’s top tips below: ** Be a storyteller. If you have a good product you will only beat your competition if you tell better stories. Stories make us memorable and magnetic. ** Don’t worry what the future’s going to look like. Live in the now. ** Think about writing a book to separate yourself from your competitors. Remember: “Author” means “authority”. ** Do not underestimate the importance of the end of the story. What are the takeaways for your audience? ** Focus on your own business and making your story better. Don’t agonise too much on how good the stories are of your competition. In this episode of Business Brain Food you will learn: ** How to become a storyteller ** The power of TED talks ** Larry King’s amazing Frank Sinatra story ** How to handle rejection Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Get more from the ever-engaging John on his website here: http://www.johnlivesay.com ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: If you can’t tell a good story about your business then you’re doing something wrong. Always remember this! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11937419

BBF242: Sales and Marketing is your Bread and Butter with Andrew Raso 11/20/2019

BBF242: Sales and Marketing is your Bread and Butter with Andrew Raso Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business. See some of Andrew’s top tips below: ** Don’t try too hard to change the world. Just do something well. ** Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you. ** Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business. ** You can’t afford not to do marketing. Find the money!! ** Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started. In this episode of Business Brain Food you will learn: ** The true value of transparency ** How a retainer model can give your business security ** Who in a business should be measured with KPIs ** How to grow internationally ** The power of mentorship ** How to price up your services properly Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: Andrew has a quite simple message for us to end on: “Marketing is the bread & butter of any business!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11937374

BBF241: Failure is the mother of success with Julie Ockerby 11/13/2019

BBF241: Failure is the mother of success with Julie Ockerby Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care. See some of Julie’s top tips below: ** Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices. ** Delegate! Your business will never excel if you don’t take the time to build a team and delegate. ** Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference. ** Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours. ** Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle. In this episode of Business Brain Food you will learn: ** How to acquire and existing business and take it forwards ** How Julie grew her business exponentially ** How to delegate properly ** Is international travel worth it? ** How Julie went from aged care to pioneering her own fabrics? Resources mentioned in this episode: ** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html ** Check out Julie’s interiors company: http://www.melistudio.com.au ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11937263

BBF240: Fail fast to learn fast with Brent Grundy 11/06/2019

BBF240: Fail fast to learn fast with Brent Grundy What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things. See some of Brent’s top tips below: ** To get ahead you’ve got to find a problem and create a solution. ** You don’t need to be the smartest guy in the room - you just have to hire that guy. ** If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing. ** Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future. ** Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected. ** Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day. ** You don’t learn a lesson until it becomes really painful, i.e. losing money. In this episode of Business Brain Food you will learn: ** How Brent overcame ADD to succeed ** The power of failure ** How Brent became the man who tried everything ** How a concept can snowball internationally if you get it right ** The different types of person in business ** What you need on the ground overseas to make an international business work Resources mentioned in this episode: ** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html ** Check out Brent’s new venture: http://www.outbackescape.com.au ** Find Brent on Linkedin here ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: https://twitter.com/bfewtrell Call to action: “If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11586095

BBF239: Start before you're ready with Bridget Carmady 10/30/2019

BBF239: Start before you're ready with Bridget Carmady Bridget Carmady lost her dad and her sister to skin cancer and then went on a mission to empower others to look after their skin. She started by making a cream to help her Dad alleviate the pain from his cancer treatment and eventually built up a highly successful international business, Clemence Organics. Bridget’s story is both poignant and inspiring… what an amazing woman! See some of Bridget’s top tips below: ** There’s a lot to be said for the theory of “if you can’t find it, do it yourself.” This certainly worked for Bridget. ** Don’t waste time doing something you don’t want to do. Life is too short! ** Never forget that the purpose of a product is to serve a particular need. Testing to prove this need is just as important as the conceptual phase. ** Be careful to not make all of your products for ‘everybody’. It’s better to fully serve the need of fewer people than it is to water down your concept in order to reach a wider audience. In this episode of Business Brain Food you will learn: ** How to find the balance between learning and doing ** How the modern diet is ruining our skin ** The best way to test products and bring them to market ** How to grow a business internationally ** Asian commerce for Aussie companies ** Aus Trade explained Resources mentioned in this episode: ** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: ** Go to Bridget’s website: ** All previous BBF episodes & show notes can be found at ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: Call to action: Wise words from Bridget if you’re procrastinating about starting a business: “Start before you’re ready!” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11586044

BBF238: Growth is driven by advocacy with Tim West 10/23/2019

BBF238: Growth is driven by advocacy with Tim West Tim West tells us all we need to know about how to successfully franchise a business in double-quick time. In just three years his 12 Round Fitness concept has grown to over 80 clubs and is officially the fastest-growing boxing and fitness concept in the world. This amazing success story has come thanks to Tim’s understanding of company/brand culture, and also the backing of 4-times boxing champion Danny Green. See some of Tim’s top tips below: ** Sales is fundamental to everything in business. There is a negative stigma attached to it but if you think about it, you’re selling yourself everyday. ** Find the right tech partners. If you’re not expert on technology, make sure you have trustworthy people who are. ** If you have a business idea, tell EVERYONE. Not only does this give you multiple sounding boards, it helps sharpen up your pitch. ** Understand whether you’re a strategist or if you’re an operator. If you’re better at strategy then make sure you surround yourself with people who can execute that strategy. ** Make sure you know your regulatory environment. Although there can be circumstances out of your control, if you are already aware of what the worst-case scenarios might be you can ride them out. In this episode of Business Brain Food you will learn: ** How to get franchising right ** Cultural fear explained ** How your business can be broadsided by a regulatory environment ** How to translate your vision to hundreds of franchisees Resources mentioned in this episode: ** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: ** Tim’s fitness website: ** Tim’s book recommendation, Eric Ries – The Lean Startup can be bought ** All previous BBF episodes & show notes can be found at ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: Call to action: Tim is a shining example of what can be achieved if you understand your company culture well enough to explain it to others. Get this right and you can grow exponentially. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11585921

BBF237: Be willing to do what other people aren't with Andrew Henderson 10/16/2019

BBF237: Be willing to do what other people aren't with Andrew Henderson Andrew Henderson is a prolific globetrotter who has now made a highly successful business out of it. Using his experience of traveling and doing business in over 100 countries, he has some great advice for people who wish to change their lives and become global citizens. Andrew has a refreshingly different but pragmatic take on commerce and on life – he is well worth listening to. See some of Andrew’s top tips below: ** Are you a hustler or are you a builder? Understand where you sit in the market. ** Follow your intuition and don’t let people get in your way. As Andrew says: “Steve Jobs didn’t create the iPhone by being reasonable”. ** There is value in longevity. Although many people succeed by moving from venture to venture, if you stick at something then people will come to you. ** Offshore living can be legal and legitimate - it isn’t all smoke and mirrors. ** Invest in yourself if your business is working. Don’t waste time on semantic cost cutting. In this episode of Business Brain Food you will learn: ** The myth of the “wantrepreneur” ** How to be more tax efficient by being a nomad ** How Andrew used his knowledge of travel and successfully monetised it ** How social media propelled Andrew’s business ** The concept of financial porn ** The difference between blogging and journaling ** How to become a truly global citizen Resources mentioned in this episode: ** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: ** Buy Andrew’s book ‘Nomad Capitalist: How to reclaim your freedom’ ** Andrew’s website: ** Andrew’s youtube channel: ** All previous BBF episodes & show notes can be found at ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: Call to action: Andrew has a great take on money and the wider meaning of it that we can all learn from: “Being too stingy normally causes more problems than being too abundant” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11585717

BBF236: Using your business to build people with Nicole Clarke Baines 10/09/2019

BBF236: Using your business to build people with Nicole Clarke Baines We have a great friend of MaxMyProfit on the show today who is a shining example of what can be achieved in business with the right coaching. Nicole Clarke-Baines has built up and sold multiple businesses and nowadays she fronts up a weight-loss programme that serves 8 countries and has a team of 2,500 people around the world. In fact our very own Ben has lost a lot of weight on this programme, so we can say categorically that Nicole knows what she’s doing! See some of Nicole’s top tips below: ** Make your business build people rather than using people to build the business. ** Be careful about staying too long in a failing business. It isn’t a child, it is a business! Sometimes the investment isn’t worth it. ** Don’t set up a business without a plan. Even something that looks like the opportunity of a lifetime needs the planning to make it right. Is there really a business case for it? ** Surround yourself with intelligent and caring people who are brave enough to have a difficult conversation with you when it needs to be had. ** Get healthy!! If you’re in business and you’re not looking after yourself, your work will suffer. In this episode of Business Brain Food you will learn: ** What motivated Nicole ** How to leverage income for your services ** The power of mentorship ** How Nicole manages such a large team across so many locations ** The importance of a clear vision ** How Nicole has managed to never sack anybody Resources mentioned in this episode: ** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: ** Find Nicole’s nbActive programme on Facebook ** All previous BBF episodes & show notes can be found at ** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/ ** Twitter: Call to action: As Ben sagely said during the episode “nothing great was ever achieved alone.” Nicole is living proof of what you can achieve in business if you remember this simple statement. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 /episode/index/show/businessbrainfood/id/11495015

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