BCS 315 - Making Your Coaching Stand Out With Packaging and Subjective Value

In this episode of Business Coaching Secrets, hosts Karl Bryan and Rode Dog dive into the mindset and strategies business coaches need to thrive in a rapidly changing world, including the impact of AI, the critical distinction between speed of execution and idea quality, and the power of creating extraordinary client experiences. Karl brings his signature energetic wisdom—covering everything from AI use cases in daily business, the real secret to longevity both in business and life, and how subjective value trumps objective improvements in client attraction and retention.

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Key Topics Covered

The Power of Decisiveness and Speed in Business

• Karl reminds listeners that coaches and their clients aren’t making the money they want because they’re “not making the decisions they need.” He underscores that “money loves speed” and rapid implementation with confidence is essential.

Crafting a Killer Business Coaching Elevator Pitch

• Karl shares proven, high-energy elevator pitches—emphasizing confidence, conviction, and a “need nothing, attract everything” mindset. He provides both AI-integrated and straightforward value-proposition samples.

How AI Is Supercharging (Not Replacing) Business Coaches

• Instead of being threatened by AI, Karl describes it as “gasoline for your coaching business.” He gives concrete use cases for AI in service businesses—such as hair salons, cafes, gyms, and florists—showing listeners how to solve real client headaches and free up time.

• He shares a glimpse into Focused.com’s new software with 21 AI agents and warns that security must be taken seriously as AI evolves.

Zen and Longevity—Personal and Professional

• Karl draws parallels between business and personal well-being, advocating for movement, heavy lifting, sleep tracking, and social connection. He shares insights from his own health routines and study of longevity.

Using Contrast and Subjective Value to Boost Perceived Worth

• The discussion explores how coaches can help clients use contrast to increase perceived value—emphasizing experience, packaging, and unique delivery as less expensive and more effective than purely “objective” improvements.

• Real-world examples: Apple product unboxing, LOL doll packaging, and actionable ways local shops can add wow factor.

Progress, Happiness, and the Journey

• The importance of tracking small wins and making clear, actionable targets (the “tip of the arrow” approach) is highlighted, reinforcing the idea that progress, not perfection, leads to happiness.

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Notable Quotes

“You’re not making the money you need because you’re not making the decisions you need.”

“Money loves speed. You gotta be fast to execute, fast to implement.”

“Needing nothing attracts everything. Commission breath stinks.”

“Losers play not to lose. Winners play to win. You got to play this game to win.”

“Don’t fear AI. It’s gasoline for your coaching business—on steroids.”

“The problem isn’t in your situation—it’s in how you relate to your situation.”

“The goal is not to just live a long time, it’s to have a great life.”

“Packaging is subjective value—all day long, twice on Sunday.”

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Actionable Takeaways

Decide Fast, Execute Faster:
Stop waiting for the perfect idea. Make decisions, act with conviction, and course-correct as you go.

Pitch From Strength and Positivity:
Use a confident elevator pitch, backed by guarantees and focused on the transformative value you deliver.

Run Toward AI, Not Away:
View AI as your superpower—use it for automating administrative tasks, customer engagement, and value-creation for clients in specialized niches.

Integrate Subjective Value:
Help clients maximize perceived worth through experience, packaging, and delivery—not just making operational improvements.

Track Progress and Movement:
Apply the same discipline to personal well-being (movement, sleep, social connection) that you do to your business metrics.

Create Unforgettable Client Experiences:
Get creative with onboarding, packaging, and follow-up—making every interaction with your business memorable.

Focus on Progress Over Perfection:
Don't get stuck in endless preparation. Track and celebrate small wins for yourself and with clients—progress equals happiness.

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Resources Mentioned

• Profit Acceleration Software™ (by Karl Bryan/Focused.com):

  
  
  

  Find more ways to deliver ROI for clients and instantly demonstrate value.

• Oura Ring:

  
  
  

  For sleep and activity tracking—used by Karl for personal longevity insights.

• AI Applications—Focused.com’s New AI Agents:

  
  
  

  Business coaching dojo with 21 integrated AI agents.

• Books and Thought Leaders:

  
  
  

  References to longevity experts (like Peter Attia).

• Packaging Inspiration:

  
  
  

  Apple product experience, LOL dolls (children’s toy with remarkable packaging strategy).

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Karl Bryan, Creator of Profit Acceleration Software™
His mission is simple: Help coaches and consultants get more clients, make more impact, and enjoy the journey.

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https://go.focused.com/profit-acceleration

See you on the next episode of Business Coaching Secrets with Karl Bryan and Rode Dog!