210. Jonathan Freedman — Delving Into Tariffs, Foreign Policy, and Utah's Foreign Trade Zone
Release Date: 03/21/2025
237. Jason Christensen — Whipping Up Delicious Protein Bars
Business Elevated
In this episode, Jason Christensen, co-founder of the Utah-based protein bar company , discusses his entrepreneurial journey, which began with a summer sales job. He and his partner, Dr. Luke Tolley, formed the company after creating a unique, plant-based protein bar that is also nut-free, gluten-free, and tastes like a treat. The company manufactures its bars in Springville, Utah, and sells them online and through local retailers like Good Earth Markets and, soon, Harmon's. Christensen believes that a sense of accountability and a "can-do" spirit are key to entrepreneurial success, and...
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236. Scott Cuthbertson — A Holistic Approach to Economic Growth and AI
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Cuthbertson, founder and CEO of . Cuthbertson discusses his inspiration for the company, where he combined his 15 years of experience in management consulting with his recent work in economic development in Utah. He identified a need for companies that had been incentivized to come to the state to receive ongoing support to realize their vision fully. Alpen Associates offers a range of services to both companies and communities, including site...
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236. Scott Cuthbertson — A Holistic Approach to Economic Growth and AI
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Cuthbertson, founder and CEO of . Cuthbertson discusses his inspiration for the company, where he combined his 15 years of experience in management consulting with his recent work in economic development in Utah. He identified a need for companies that had been incentivized to come to the state to receive ongoing support to realize their vision fully. Alpen Associates offers a range of services to both companies and communities, including site...
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236. Scott Cuthbertson — A Holistic Approach to Economic Growth and AI
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Cuthbertson, founder and CEO of . Cuthbertson discusses his inspiration for the company, where he combined his 15 years of experience in management consulting with his recent work in economic development in Utah. He identified a need for companies that had been incentivized to come to the state to receive ongoing support to realize their vision fully. Alpen Associates offers a range of services to both companies and communities, including site...
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235. Brian Miller — Addressing the Hidden Cost of Financial Stress With MoneyRight
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Brian Miller, founder and CEO of MoneyRight. Miller's journey into personal finance began at age 11. Initially, a traditional financial advisor, he grew disillusioned with a system that benefits the wealthy. Miller focused on helping students and others develop basic financial skills, recognizing the link between money management and emotional and psychological health. He then created MoneyRight, a platform for employees to provide financial education and...
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234. Leading Utah's Economic Future — A Conversation With GOEO and WTC Utah
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity (GOEO), talks with Jefferson Moss, the organization's new executive director. Moss discusses his background and priorities, emphasizing how he will lead GOEO as a coordinator, convener, and collaborator among various organizations and initiatives in the state. He believes that uniting these groups will help Utah tackle key challenges — workforce development, housing, and rural economic growth — more quickly and effectively. Moss highlights the importance of partnerships...
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233. Beyond the Rides — Building Life Skills at Lagoon
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with David Gray, director of human resources at Lagoon Amusement Park (Lagoon), Rob Coursey, attorney and owner at Modern Age Employment Law, and Nancy Sylvester, a labor and employment attorney at the Ogletree Deakins law firm. Gray and Coursey discuss their professional journeys and experiences with Utah's business community, focusing on Lagoon's workplace culture. Gray talks about Lagoon's commitment to hiring and mentoring young employees. Coursey highlights...
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232. Tanner Thompson — From Richfield Roots to Apparel Powerhouse
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Tanner Thompson, CEO and owner of The Shirt Stop. Thompson discusses how he stumbled into entrepreneurship by purchasing an existing screen printing business in his hometown of Richfield, Utah. He explains that this decision was key to his success because the business already had an established team of seven employees. This strategic focus and its commitment to building long-term customer relationships have been instrumental in the company's growth. Since then, The...
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231. Ben Hart — Fueling Local Economies and Utah's Future
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Ben Hart, executive director of the Utah Inland Port Authority (UIPA). Hart discusses his career detour from banking to public service, driven by a desire to give back to the community and make a tangible difference. He highlights the rewarding experience of seeing companies his office helped bring to the state employ friends and family, and emphasizes the importance of collaboration between government and the private sector for Utah's continued success. Hart...
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230. Sharlene Wells — Building a Holistic Support System for Utah's Business Community
Business Elevated
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Sharlene Wells, senior vice president of public relations and organizational communications at . Wells shares her career path, which includes being Miss America, working at ESPN, and serving with the Department of Defense. She delves into the evolution of Mountain America Credit Union, noting that while the core principle of providing fair loans and building savings remains, it now offers a more holistic support system — from free financial guides to a...
info_outlineSeason 7 Episode 11: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jonathan Freedman, president and CEO of World Trade Center Utah (WTC Utah).
Freedman highlights the numerous trade missions and foreign dignitary visits WTC Utah facilitates, emphasizing the state's commitment to global engagement. He also addresses the impact of tariffs on Utah's economy, explaining their potential benefits, such as boosting domestic manufacturing and generating federal revenue, while acknowledging the risks of increased costs for businesses and consumers.
Freedman elaborates on the importance of the Foreign Trade Zone (FTZ) and WTC Utah's role as its grantee, highlighting how the organization is making the FTZ more accessible to Utah businesses by providing cost-benefit analyses and guidance. He also discusses Utah's unique position regarding critical minerals and the challenges and opportunities associated with their extraction. Freedman highlights Utah’s commitment to subnational diplomacy and proactive international trade efforts, particularly with Canada and Mexico, amid shifting federal trade policies.