200: Borja Cuan - Mastering Customer Experience in Digital Marketing

Borja Cuan is the co-founder of Four15 Digital, a growth marketing agency with offices in California and Mexico. In this episode, he discusses how his agency helps businesses scale through platforms like Google Ads, Microsoft Bing, Meta, TikTok, and LinkedIn. Borja highlights the role of AI in digital marketing, explaining that while it enhances content creation and creative design, human oversight remains essential. Rather than replacing marketers, AI serves as a tool to optimize workflows and improve campaign performance.

Borja shares how Four15 Digital differentiates itself in the highly competitive digital marketing industry. Instead of relying on traditional sales tactics, the agency conducts in-depth audits for potential clients, providing insights and tailored strategies before any contracts are signed. This consultative approach builds trust and demonstrates expertise upfront. He emphasizes that customer experience is the most critical factor in long-term success, as businesses thrive when they prioritize both measurable results and strong client relationships.

Discussing workplace dynamics, Borja explains why Four15 Digital has adopted a hybrid model, with employees working three days in-office and two remotely. He believes in-person collaboration accelerates learning, strengthens communication, and enhances team morale. Wrapping up, Borja underscores that businesses that invest in both their employees and clients will always have a competitive edge.