How to attract high-quality patients by understanding this 'dating' marketing dynamic
Release Date: 09/13/2024
What does the future of Audiology look like? With Dr. Amit Gosalia
The Business of Hearing
Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee. In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since developed one of the most influential groups for Audiologists in the world. In this interview,...
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Are we entering a golden period for private practice hearing care in 2025?
The Business of Hearing
There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success. In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright. Learn more at www.orange-gray.com
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Implement this marketing strategy in 2025
The Business of Hearing
This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently. Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/
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Where to Focus in 2025
The Business of Hearing
As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year. In this episode, I walk you through each of them and share exactly what to do.
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Google is Losing Marketshare, Fast - What This Means for Private Practice Marketing?
The Business of Hearing
In October, it was published that Google had a 83.54% dominance on all online search. Since then, a lot has changed. OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion. Microsoft (ChatGPT’s biggest financial backer) are in line to be one of the only buyers of Chrome at this "fire-sale"...
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24 of the smartest (and most original) ideas implemented by private practices in 2024
The Business of Hearing
Download the full PDF at ** In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'. If you're a private practice leader, then get it downloaded.
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What does big industry data teach us about TPA and private practice trends with Chelsea Treseder
The Business of Hearing
Chelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice. With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024. From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your practice.
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10 Questions about hearing care growth with ChatGPT
The Business of Hearing
In this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.
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How to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M Jones
The Business of Hearing
Imagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference. In this interview, I sit down with Phil M Jones to discuss how private practice hearing care clinics can help more patients to say yes, and where to focus right now.
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S3 Episode 14 - The kryptonite to manufacturer-owned chains
The Business of Hearing
If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your brains rather than your bank balance.
info_outlineAre you looking for a one night stand or a marriage?
Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing.
You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions.
In this episode, I share exactly this and how you can build more effective marketing strategies for the long-term.
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Want to learn more? Visit www.businessofhearing.com
Work with us? Visit www.orange-gray.com