S3 Episode 14 - The kryptonite to manufacturer-owned chains
Release Date: 11/09/2024
Why new patient appointments have fallen ... and what to do about it
The Business of Hearing
Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line. You’ll hear about: The hidden reasons why appointment numbers are dropping How to fix common gaps in your marketing funnel What proactive clinics are doing differently right now Learn...
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Google just changed the rules, again
The Business of Hearing
In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead. You’ll hear about: Why SEO is no longer the guaranteed growth strategy it once was The impact of AI-generated answers and “search compression” How to adapt your marketing approach for the next shift Learn More at
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4 AI Predictions for the 2 Years
The Business of Hearing
In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect. From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like. It’s coming fast — here’s what to expect and how to stay ahead. Learn more at
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Become a Long-Haul Leader with Chris Ducker
The Business of Hearing
Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He’s written “Rise of the Youpreneur” and “Virtual Freedom,” both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, no-nonsense approach to business growth and leadership. Ahead of Chris Ducker...
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Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic
The Business of Hearing
In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it. Learn more at #hearingcare #audiology
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3 unique (and weird) ideas to grow your practice ... that nobody has yet implemented
The Business of Hearing
In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success. Remember to subscribe for more tips on growing your hearing care business! #HearingCare #PracticeGrowth #UniqueIdeas #HealthcareMarketing...
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Where to Find Extra Revenue in Your Practice
The Business of Hearing
💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don’t track the right things. In this episode, you’ll learn: ✔ The biggest hidden revenue streams in private practice ✔ The #1 mistake that’s costing you money ✔ Easy ways to improve billing & coding efficiency ✔ How to increase profitability without selling more hearing aids == ...
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How to Increase Help Rates Without Changing Sales Skills
The Business of Hearing
The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider’s help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That’s why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently. They'll have the Midas touch (without changing anything that they're doing) In this episode, I share three of them. Want more? Visit www.orange-gray.com
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Three real-world ways to minimize no-shows for appointments
The Business of Hearing
This is all about the details. In this episode, I’m sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they’re often dismissed as “breathing room” in the schedule, they’re actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gray.com
info_outline![Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood] show art](https://assets.libsyn.com/content/183700320?height=50&width=50)
Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]
The Business of Hearing
Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.
info_outlineIf you have a manufacturer-owned chain as a competitor, you know the pain.
They outspend you on advertising.
They are aggressive in their pursuit of new patients.
They have a national brand.
They have economies of scale.
They have many, many advantages.
Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your brains rather than your bank balance.