24 of the smartest (and most original) ideas implemented by private practices in 2024
Release Date: 12/06/2024
Your Clinic Isn’t Fully Booked? It’s Not a Marketing Problem
The Business of Hearing
If your schedule isn’t full, your first instinct might be to blame marketing. But what if the real problem is positioning? In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven’t clearly defined who they’re for. You’ll discover: Why “trying to appeal to everyone” is a fast path to mediocrity How to reposition your brand around your ideal patient The subtle mistakes that make strong clinics look generic A step-by-step way to clarify your offer and attract...
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How to Turn Every Patient into a 5-Star Review
The Business of Hearing
This isn’t about asking harder, it’s about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing, Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system. You’ll learn: Why review quantity matters less than quality (especially in AI search) The “banana rama” principle for building review-worthy moments Where most clinics go wrong when asking for reviews How to build a patient experience that earns reviews automatically
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Marcus Sheridan's 3 marketing predictions for the next 3 years
The Business of Hearing
Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn’t just a clinic anymore — it’s a media company. In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment. You’ll learn: Why YouTube is the most powerful platform for private practices How to out-position competitors before a patient ever calls What “They Ask, You Answer” really means in 2025 How to stop being invisible...
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3 Industry Shifts That Are Forcing Hearing Clinics to Rethink Growth
The Business of Hearing
The hearing care industry is changing fast — and the old ways of winning new patients aren’t cutting it anymore. In this video, you’ll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you’re a practice owner, audiologist, or marketing lead, understanding these trends will help you make smarter decisions — and avoid falling behind. 📌 What we’ll cover: – Why...
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This One’s Not for the Highlight Reel
The Business of Hearing
You don’t see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like they’re going well — but behind the curtain, it’s messier. More human. More real. In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most. There’s no framework in this one. No perfect conclusion. Just a reminder that if you're still figuring it...
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Summer 2025: The 4 Things Every Private Practice Leader Should Prioritize
The Business of Hearing
In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You’ll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinics make when trying to scale ➤ Whether you're running a solo practice or leading a...
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From Search to Suggest: Google AI and the New Era of Discovery
The Business of Hearing
Google’s AI Mode has officially rolled out — and it’s not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google’s AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world. You’ll learn: What Google’s AI Mode is and why it matters now How AI is changing patient...
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How to maximize earwax removal leads
The Business of Hearing
In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You’ll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your calendar What to include on your website to convert casual interest into bookings Learn more at
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Proof beats promises - how to increase trust in your community
The Business of Hearing
In this episode, we explore the role of proof and trust in private practice growth — and why saying “we’re the best” just isn’t enough. Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients. You’ll hear about: The psychology of proof and how people decide who to trust Why most clinic marketing lacks credibility Practical ways to build authority without sounding salesy Learn more at
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How to Make Patients Fall in Love With You
The Business of Hearing
In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You’ll hear about: The difference between transactional and emotional messaging Why most email newsletters are a waste of time A simple strategy for staying top of mind with your patient base Learn more at
info_outlineDownload the full PDF at https://join.orange-gray.com/24of2024
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In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'.
If you're a private practice leader, then get it downloaded.