Marcus Sheridan's 3 marketing predictions for the next 3 years
Release Date: 06/20/2025
Your Website Traffic Is Dropping… and That’s Actually a Good Thing
The Business of Hearing
A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what’s still working for clinics, and where you should focus your online strategy in 2026. In this episode: What “zero-click...
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The Death of the Middle: Why Hearing Care Is Splitting Into Two Extremes
The Business of Hearing
The mid-range of the hearing-aid market is shrinking fast. Patients are gravitating toward either very low-cost options or premium high-end solutions, leaving the “middle” with less and less relevance. In this short episode, Oli breaks down why the middle is disappearing, what’s driving this shift, and what it means for clinics moving into 2026. Learn more at
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The Surprising Truth About Publishing Your Hearing Aid Prices
The Business of Hearing
Should hearing clinics put pricing directly on their website? It’s one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer. In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them). In this episode: Why price transparency builds trust What hiding prices signals to potential patients How transparent pricing filters the right enquiries The psychology behind online buying decisions...
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3 Big Trends Every Hearing Clinic Must Prepare for in 2026
The Business of Hearing
2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we’re seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple’s ecosystem and what it means for hearing care AI tools that are simplifying (and complicating) clinic workflows Why some marketing channels are...
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Google’s 2025 Algorithm Shake-Up: What Hearing Clinics MUST Change Now
The Business of Hearing
What Google’s September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of “zero-click” search (and what to do about it) AI Overviews: how they’re pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn’t matter anymore) How to stay visible even if Google keeps reducing organic clicks Our practical, step-by-step checklist for clinics If Google updates keep making you feel like you’re flying blind… this episode will calm everything down. Learn more at orange-gray.com
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What 2025 Taught Us About Audiology, AI & The Future of Hearing Care
The Business of Hearing
2025 has been the most disruptive year hearing care has seen in a decade, from Apple’s expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple’s 2025 updates actually changed for hearing care Why OTC is still confusing patients, and how clinics can respond The AI tools that saved...
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Why Most Hearing Practices Fail (and How to Avoid It)
The Business of Hearing
90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You’ll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes others make If you’re serious about long-term growth, this one’s essential listening....
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3 Reasons You Should NOT Get Into the Hearing Care Industry
The Business of Hearing
Here’s the truth: hearing care isn’t for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn’t get into the hearing care industry, and what it really takes to succeed if you already are. You’ll learn: • The harsh realities of working in hearing care • Why passion alone isn’t enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle, not despite it A must-watch for anyone thinking of joining the industry or...
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8 Lessons from 8 Years Running a Hearing Care Marketing Agency
The Business of Hearing
Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he’s learned from eight years of running and growing a successful business. These aren’t just hearing care lessons, they apply to anyone building something that lasts. You’ll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don’t • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success Whether you’re new in business or years...
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I Review My 2025 Predictions for Hearing Care Marketing (and Share my 2026 Predictions)
The Business of Hearing
Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You’ll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know where the industry’s heading next, this episode is a must-watch. Learn more at ...
info_outlineMarketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare:
👉 Your business isn’t just a clinic anymore — it’s a media company.
In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment.
You’ll learn:
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Why YouTube is the most powerful platform for private practices
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How to out-position competitors before a patient ever calls
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What “They Ask, You Answer” really means in 2025
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How to stop being invisible online — and start owning attention
If you want patients to choose you before they ever meet you, don’t miss this one.