I analyzed 116 hearing care websites, the best-performers had these 5 things in common
The Business of Hearing
If your website feels more like an online brochure than a business growth tool, you’re not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com
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The Ingredients of a High-Performing Clinic with Dr. Heidi Hill
The Business of Hearing
In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (. In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.
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The Website Scorecard: Is Your Website Helping or Hurting Your Practice?
The Business of Hearing
If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com
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3 Ways You’re Leaving Money on the Table (Without Knowing It)
The Business of Hearing
Every practice has untapped potential, revenue that’s hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You’ll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra profit Learn more at:
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I Asked ChatGPT to Pick the Best Audiologist in Every U.S. State - Here’s What Happened
The Business of Hearing
AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You’ll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the “go-to” in your area The risks of ignoring AI-driven search And how to stay ahead Learn...
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UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)
The Business of Hearing
In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world. We explore: - Edmund’s personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care might really look like - His take on working in the US market as a Brit (and the bar vs pub debate…) If you're a hearing care professional thinking about where this industry is headed — and how...
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Competing with Big Box, Big Chains or Goliaths? Here's What To Do
The Business of Hearing
In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred. You’ll hear about: The agility of independents in adapting to market shifts Why personal relationships still beat marketing budgets How to use your brand and voice to build real loyalty The strategic edge you didn’t know you had Learn...
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The New Growth Playbook: How to Prepare Your Clinic for 2026’s AI-Driven Reality
The Business of Hearing
The New Growth Playbook: How to Prepare Your Clinic for 2026’s AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren’t ready. In this short but important episode, Oli shares what’s changing with Google’s AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen. Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your Name] will break down the real-world strategies being used by top-performing clinics...
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How Ben Thompson Built the #1 Tinnitus Channel on YouTube
The Business of Hearing
Ben Thompson, Au.D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it? In this interview, we unpack the strategy behind his rise, the content that resonated with millions, and the business model that turned views into value. Whether you’re a hearing care professional looking to grow your own presence, or just curious about how a niche medical topic became a YouTube success story, this conversation is packed with insights, lessons, and inspiration. In this video: The origin story of Treble Health’s YouTube journey The content approach that outperformed...
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I answer your questions (practice pricing, positioning, advertising and strategies)
The Business of Hearing
In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don’t), this episode cuts through the noise and gives straight answers.
info_outlineIn this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is.
Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose.
You’ll hear about:
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The difference between product-first and market-first thinking
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How to define your most valuable patient type
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What happens when everything aligns around who you’re built to serve
Learn more at www.orange-gray.com