The #1 Skill You Need to get Promoted and Raises ASAP
Business Of Social
Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership? In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader. 💬 What You’ll Learn: - Why top communicators are commanding $100M+ contracts - How mastering your voice, presence, and clarity can boost your...
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How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)
Business Of Social
Going viral is great—but what you do after the moment is what really counts. In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code. 🔥 What You'll Learn: - Why fans want every single angle of their favorite moments - How WWE turned one post into millions of additional engagements -...
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How to Measure Upper Funnel Marketing
Business Of Social
How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊 Key Topics Covered: Why CMOs and CFOs often overlook upper funnel impact The difference between performance marketing and organic social How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value The importance of brand lift studies, surveys, and audience quality How...
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Launching a New Social Brand & Making $10,000 in 30 days
Business Of Social
What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads. 📲 Want to attend a future event? Follow @sfsd.life on Instagram to stay in the loop on upcoming fitness + social events in San Diego. 🔹 https://www.instagram.com/sfsd.life/ 🔹 https://www.tiktok.com/@sfsd.life 🔥 Inside This...
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The #1 Mistake Speakers Make at Conferences (and How to Fix It)
Business Of Social
If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory. 🔥 Key Takeaways: Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams. Ditch the surface-level Q&A. Get...
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How Sports Fans Consume News in 2025
Business Of Social
Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn’t get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025. 🏀 Key Topics Covered: The exact way fans followed the Luka Dončić trade news—from texts to Twitter to YouTube Live. Why X (Twitter) is still the go-to platform for breaking sports news. The unexpected rise of YouTube Live for real-time reactions and emergency...
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Who Will Buy TikTok?
Business Of Social
The TikTok saga continues—so who’s actually going to buy it? 🤔 In this episode, David Brickley breaks down the latest updates on the future of TikTok in the U.S., the companies in the running to acquire it (Amazon, Oracle, Microsoft, and more), and what this means for brands, creators, and marketers. 🔹 Key Topics Covered: The latest on TikTok’s potential sale and the April 5th deadline Why ByteDance is hesitant to give up the algorithm The risks of government involvement in a social platform Why diversifying your social media strategy is more important than ever With...
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Building Trust vs. Driving Revenue—Why You Need Both!
Business Of Social
Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success. 🎯 Whether you're a spreadsheet marketer or a creative strategist, this episode provides actionable insights to balance performance marketing with brand-building. Interested in becoming a guest on the podcast? Reach out to our team at ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing...
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Feeling ‘Cringy’ About Posting? Here’s Why You Should Hit Post Anyway
Business Of Social
Feeling awkward about posting on LinkedIn or social media? You’re not alone. In this mini-episode, David Brickley, CEO of STN Digital, breaks down the infamous “cringe factor” that holds so many of us back and explains why it’s time to push through the hesitation. Learn how to: ✅ Overcome the fear of judgment ✅ Establish yourself as a thought leader in your industry ✅ Share your insights with confidence Whether you’re traveling, planning your New Year’s resolutions, or just looking to level up your personal brand, this 10-minute conversation is packed with actionable...
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The 8 Questions That Will Transform Your Social Media Strategy
Business Of Social
Are you focusing on the wrong question? Instead of asking how often to post, ask: Who are you posting for? In this episode, David Brickley and Jason Samuelson dive into the eight critical questions every brand should ask to create an effective social media strategy: 1️⃣ Who is your ideal customer? 2️⃣ How can you grow your target audience? 3️⃣ Are your upper and lower funnel strategies aligned? 4️⃣ Is your content properly tagged for analysis? 5️⃣ What themes resonate most with your audience? 6️⃣ What can you learn from competitors’ successful strategies? 7️⃣ Are...
info_outlineOn this episode of the Business Of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Licensed Clinical Social Worker and Psychotherapist at MENTL.SESH, Liz Beecroft. They discuss the challenges of leading teams through burnout, managing mental health, and the importance of therapy and other resources for navigating mental health in the workplace. Liz also offers tips for maintaining good mental health and well-being while working remotely. For more expert advice and updates on the ever-changing social media & marketing landscape, click that subscribe button!