Business Of Social
The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
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The #1 WNBA Team on Social is...
11/12/2025
The #1 WNBA Team on Social is...
This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph’s James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact. This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover content outperforming everything else • What Facebook is still getting right • Where brands and sponsors can actually stand out Download the full WNBA 2025 Season Social Ranking Data: 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar
11/12/2025
Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar
Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults. They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of texting anxiety, the truth about boundaries (hint: it’s not about telling people what to do), and how to actually rewire old beliefs instead of projecting them onto your partner. From real talk about her own healing journey to the patterns she sees in thousands of clients, this episode is packed with insight, self-awareness, and the kind of honesty that makes you feel seen. 🎧 Listen to her podcast: 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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StubHub’s Secret To Breaking The Internet
10/30/2025
StubHub’s Secret To Breaking The Internet
Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment. They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay’s HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them. 📍 StubHub social links and campaigns mentioned in this episode: • Kendrick Lamar vs. Drake / Toronto Tower: • Jalen Brunson voodoo doll TikTok fan: • Coldplay HR cheating scandal: • Chapel Roan tour moment: • Billie Eilish “Red Bandana Girl”: • Bad Bunny Super Bowl reaction: 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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7 Sports Sponsorships that Sports Fans Loved
10/22/2025
7 Sports Sponsorships that Sports Fans Loved
Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron’s viral Prime Day tease to Nike’s emotional Asia Wilson campaign, these are the moments that didn’t just check the brand box—they created real fan connection. David walks through each one, explains why it worked, and gives you the playbook to create campaigns that sports fans actually want to share. 🎥 Also discussed: Casey Hurbis (CMO of BetMGM) on why some campaigns flop: LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why…: 📌 Clips referenced in this episode: • • • • • • • Bonus Spec Ad: • • 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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The New US Only TikTok App
10/21/2025
The New US Only TikTok App
It’s official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle. But here’s what’s still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible? In this episode, David Brickley breaks down what’s actually changing, what remains unknown, and what it means for creators, marketers, and sports orgs that rely on TikTok for discovery and reach. READ: SBJ Article: 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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How BetMGM Is Winning the Sports Betting War
09/22/2025
How BetMGM Is Winning the Sports Betting War
In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigates 29 states - The power of loyalty programs in a world of app-switching bettors - How Casey approached rebranding BetMGM (and why Jon Hamm was the right call) - The biggest mistake marketers make when jumping into new spaces Casey also opens up about what he looks for in brand ambassadors, the tools that help him do his job, and what advice he gives to rising marketers trying to make it to the CMO seat. #BetMGM #SportsMarketing #DigitalMarketing #CMO #BusinessOfSocial #BrandStrategy #SportsBetting #MarketingLeadership 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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The Marketing Powerhouse Behind Caitlin Clark, Fever & the Pacers’ Rise
09/03/2025
The Marketing Powerhouse Behind Caitlin Clark, Fever & the Pacers’ Rise
🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count. David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth. 📱 This episode covers: - Why the Fever's draft-day animation became a full content franchise - How to create branded content fans actually want to engage with - The shift from follower-based goals to recommendation-based success - What TikTok’s algorithm changes could mean for global reach - How to build marketing that wins—regardless of your team’s record #WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #BusinessOfSocial 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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How Social Has Changed in the Last Decade
07/31/2025
How Social Has Changed in the Last Decade
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview. They dive into: How agency life has evolved—from hero graphics to real-time shareable content Why embracing change is non-negotiable for anyone in social The mindset that separates thriving marketers from the ones who burn out Radical candor as a superpower in leadership and client relationships Why community and shareability are at the center of where social is heading next Theresa also breaks down the traits of people built for agency life—and why you should run toward the deep end if you're serious about growing fast. #VoicesOfSportBeach #CannesLions #SportBeach #AgencyLife #SocialMediaStrategy #DigitalMarketing #MarketingLeadership #BusinessOfSocial 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Why Every Fortune 500 Seems to Be Investing in Sports Culture
07/29/2025
Why Every Fortune 500 Seems to Be Investing in Sports Culture
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media. 👀 Highlights: How lived experience—not just information—is the new marketing advantage Why creator economy infrastructure matters more than ever The power of distribution and what most athletes still get wrong What TJ learned from advising some of the biggest brands in sports Why sports is still the best investment in media This is a front-row masterclass on career longevity, relationship building, and staying ahead of the curve in sports and media. #VoicesOfSportBeach #CannesLions #SportBeach #SportsMarketing #CreatorEconomy #DigitalStrategy #BusinessOfSocial #AthleteMarketing 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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The #1 Mistake Brands Make on Social Media
07/24/2025
The #1 Mistake Brands Make on Social Media
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agencies still don’t get) The rise—and over-saturation—of lo-fi content How creators are becoming distribution rocket fuel What metrics actually matter in 2025 (spoiler: not followers) A candid look at what the OGs of social are still learning If you’ve ever had to explain to leadership why views > followers or why TikTok Shop is changing consumer behavior—this one’s for you. 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Why Most Brands Fail With Athletes
07/22/2025
Why Most Brands Fail With Athletes
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: The real reason some athlete-brand deals fall flat Why followers are a distraction—and what actually drives engagement How fandom powers everything from Chipotle orders to Madden covers The future of creator x athlete content dWhy brands need to think beyond social and into experiences If you're a marketer, brand lead, or agency working with athletes, this is a must-watch playbook on what actually works. #NFLPA #AthleteMarketing #VoicesOfSportBeach #BusinessOfSocial #SportsMarketing #CannesLions #SportBeach 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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She Makes Athletes Go Viral on Social
07/17/2025
She Makes Athletes Go Viral on Social
🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies. 📱 In this episode: What it actually takes to run a pro athlete’s social media Why people have more trust in athlete content The hidden value of reach and credibility in athlete-brand deals How Richard Jefferson went from “NBA vet” to “that TikTok guy on ESPN” Why sports creators outperform brands—and how sponsors can stop ruining good content This one is packed with insight for marketers, brands, and creators looking to better understand what really works in the athlete economy. #BusinessOfSocial #AthleteMarketing #SportsCreators #SocialStrategy #CCGSocial #KarinTimpone #CannesLions2025 #STNDigital 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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They Bet Big on Women’s Sports and WON!
07/15/2025
They Bet Big on Women’s Sports and WON!
🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. 📺 In this episode: The real reason Scripps bet on women’s sports (before the Caitlin Clark effect) How her team launched a WNBA national broadcast deal in just 6 weeks Why social media attribution is hard—but essential What it takes to move from CMO to GM The #1 trait every great marketer must have From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience. #MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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The #1 Sports Team on Social is...
07/10/2025
The #1 Sports Team on Social is...
Who’s really winning on social media in sports? David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth. 📊 In this episode: The top team across the Big 4 leagues (based on real data) The content buckets driving the most engagement right now The teams jumping 20+ spots with smart content strategy What follower counts don’t tell you How teams like the Hornets and Bears are winning without winning Whether you work in sports, sponsor teams, or just want to know what actually works on social—this episode is packed with insights to level up your strategy. 🔗 Download the full 40-page report: #SportsMarketing #SocialMediaStrategy #STNDigital #BusinessOfSocial #NFL #NBA #MLB #NHL Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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How Winning Sports Brands Stay Ahead (Panel)
07/09/2025
How Winning Sports Brands Stay Ahead (Panel)
📍Recorded live at the Gondola Sports Summit 2025 in Denver, Colorado David joined Gondola’s Sports Summit 2025 panel: “The Agency Assist: How Various Production Companies and Creative Agencies Are Powering Team Growth.” Alongside David Herman (Fresh Tape Media) and Andrew Carter (Two Circles), this panel digs into what it really looks like to bolt on external support that actually moves the needle. From playoff runs to brand campaigns to day-to-day execution, they break down how the best teams are leveraging agencies as true extensions—not just vendors. 🧠 Inside the panel: - Why “agency” has become a loaded word—and how to build better partnerships - How internal teams and external partners can actually collaborate seamlessly - Real examples from brands like NBC Sports, the Indiana Fever, NASCAR, Golden State Warriors, and more - Honest talk about budgets, expectations, and how to prove ROI without only chasing follower count 🎥 David also references a past episode about SFSD—watch that one here: 📩 If you found value in this episode, drop us a comment or leave a 5-star review to let us know! Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Will You Get Sued for Using AI Content?
07/02/2025
Will You Get Sued for Using AI Content?
Everyone’s talking about AI tools. But no one’s talking about the lawsuits. In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk. ⚖️ This episode covers: Why the first AI copyright court case just set a major precedent How Getty, The New York Times, and Sarah Silverman are fighting back What the Sam Altman TED interview reveals about OpenAI’s stance on fair use The risky parallels between AI content and the music copyright lawsuits of the past What marketers and social teams need to consider before hitting “post” on AI-generated assets 🛑 Bottom line: It’s the Wild West right now. And if the engines are getting sued today, the brands are next. #AIContent #CopyrightInfringement #MarketingTips #BusinessOfSocial #STNDigital Let me know if you'd like a version with timestamps or links to the Sam Altman clip! 📩 If you found value in this episode, drop us a comment or leave a 5-star review on Apple Podcasts to let us know: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108 Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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This One Platform Reaches 90% of $75K+ Earners (and You’re Not Using It)
06/25/2025
This One Platform Reaches 90% of $75K+ Earners (and You’re Not Using It)
Sleeping on YouTube Shorts = leaving serious money on the table. In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously. 📊 This episode covers: - Why 90% of $75K+ US earners are on YouTube - The crazy scale of YouTube Shorts (70B+ daily views!) - Why just cross-posting your vertical content is a no-brainer - How YouTube Shorts’ engagement rate stacks up against TikTok and IG Reels - Why short-form video discoverability on YouTube is wide open right now 🚀 Your high-value audience is already there. Are you? 📩 If you found value in this episode, drop us a comment or leave a 5-star review on Apple Podcasts to let us know: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108 #YouTubeShorts #ContentStrategy #VideoMarketing #BusinessOfSocial #STNDigital Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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The Real Reason Your Content Isn’t Going Viral
06/18/2025
The Real Reason Your Content Isn’t Going Viral
Your content isn’t going viral because… it’s not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly shareable content - What a share really signals about your content - How to rethink your content strategy for discoverability - The biggest red flag in an “impressive” engagement report 📬 If they’re not sending it to a friend, it’s probably not as good as you think. #ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook: Listen to Business of Social on: Apple Podcasts: Spotify:
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Stop Blaming Gen-Z—Your Content Just Sucks
05/29/2025
Stop Blaming Gen-Z—Your Content Just Sucks
“Gen Z just has no attention span.” Nope. Your content just sucks. In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t good enough. 🔥 This episode covers: Why blaming Gen Z is lazy marketing The myth of “15-second attention spans” What binge-watching and podcasting prove about content length Why value and storytelling matter more than format How to stop making excuses and start making content people actually want 📺 If they’ll watch 8 hours of Netflix or 3 hours of a podcast, they’ll watch you—if it’s worth their time. #ContentStrategy #GenZMarketing #AudienceEngagement #BusinessOfSocial #STNDigital Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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12 Things I Learned Running A Business for 12 Years
05/21/2025
12 Things I Learned Running A Business for 12 Years
12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he’s learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment. 💼 This episode covers: The one question that reveals if a team member is in the right seat 🙋 Why stress usually comes down to one avoidable habit The leadership trait most founders overlook (and why it matters) How to make decisions faster—with fewer regrets ⚡ Why uncomfortable conversations are the key to growth Whether you’re scaling a team or just trying to level up your leadership game, these are the lessons David wishes he had on day one. #Leadership #BusinessGrowth #Entrepreneurship #MarketingLife #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...
05/14/2025
LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...
Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script. In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete. 📱 This episode covers: How LeBron’s sponsored post outperformed his top dunk of the season The internet joke they leaned into—and why it worked 😂 The power of self-awareness and cultural relevance in branded content Why most brands get it wrong with influencer campaigns A side-by-side breakdown of a viral win vs. a branded flop 👀 Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads. #BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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How to Choose The Right Agency For Your Brand
05/07/2025
How to Choose The Right Agency For Your Brand
Let’s be honest: the word “agency” can be a major red flag in the marketing world. Missed deadlines. Cookie-cutter strategies. A “B team” handling your brand after the pitch. We’ve all heard the horror stories. But not all agencies are created equal. In this episode, David Brickley breaks down what separates the pretenders from the contenders and why a great agency partner can be your brand’s secret weapon. 💡 This episode covers: - Why so many brands have a sour taste about agencies - The 2 biggest red flags when hiring a partner - How the best agencies actually extend your team - The power of elasticity, network, and external perspective - The one mindset shift that could make or break your next agency experience Whether you’ve been burned in the past or you’re thinking about adding outside support, this episode will help you cut through the noise and choose a partner that actually drives results. #MarketingStrategy #AgencyLife #Freelancers #STNDigital #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook: Listen to Business of Social on: Apple Podcasts: Spotify:
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The #1 Skill You Need to get Promoted and Raises ASAP
05/01/2025
The #1 Skill You Need to get Promoted and Raises ASAP
Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership? In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader. 💬 What You’ll Learn: - Why top communicators are commanding $100M+ contracts - How mastering your voice, presence, and clarity can boost your career - The overlooked impact of watching back the tape - Tips to improve your internal communication, meeting setup, and executive presence - How to challenge yourself to grow by asking for better feedback Whether you're leading a team or just starting out, this is your reminder to hone your skills on the mic—because strong communication pays off. Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook: Listen to Business of Social on: Apple Podcasts: Spotify:
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How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)
04/24/2025
How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide)
Going viral is great—but what you do after the moment is what really counts. In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code. 🔥 What You'll Learn: - Why fans want every single angle of their favorite moments - How WWE turned one post into millions of additional engagements - What the Pacers did to reinvent a 25-year-old highlight - How STN created a viral Toy Story-inspired video for Caitlin Clark’s draft - The importance of planning for viral moments before they happen 💡 Bonus Tip: Go back into your top-performing content and repost it with a new spin. If it worked once, it'll probably work again. Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook: Listen to Business of Social on: Apple Podcasts: Spotify:
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How to Measure Upper Funnel Marketing
04/04/2025
How to Measure Upper Funnel Marketing
How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊 Key Topics Covered: Why CMOs and CFOs often overlook upper funnel impact The difference between performance marketing and organic social How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value The importance of brand lift studies, surveys, and audience quality How strong organic content powers your entire marketing ecosystem Whether you're fighting for buy-in, defending your budget, or just want clearer reporting—this episode breaks down exactly how to track the untrackable. 💡 “You can't increase sales unless more humans are aware of your brand.” 🔗 Referenced in this episode: We break down the full SFSD brand launch case study here: 👍 Like, comment, and subscribe for more data-backed strategies for marketers in sports, entertainment, and beyond. #SocialMediaROI #UpperFunnelMarketing #DigitalStrategy #BusinessOfSocial #MarketingMetrics Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram:
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Launching a New Social Brand & Making $10,000 in 30 days
03/21/2025
Launching a New Social Brand & Making $10,000 in 30 days
What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads. 📲 Want to attend a future event? Follow @sfsd.life on Instagram to stay in the loop on upcoming fitness + social events in San Diego. 🔹 https://www.instagram.com/sfsd.life/ 🔹 https://www.tiktok.com/@sfsd.life 🔥 Inside This Episode: How branding and credibility are the hardest (and most crucial) parts of launching a new business. The micro-influencer strategy that helped SFSD grow a highly targeted audience. How to leverage social trends to gain traction and increase visibility. Why choosing depth over width in platform strategy makes all the difference. How SFSD secured 15+ vendor partnerships and sold out its first event—before even having a single piece of B-roll. This episode is a rare behind-the-scenes look at the strategies STN Digital uses with top clients—without the NDAs! Whether you’re launching a side hustle, building a new brand, or just want a masterclass in organic social growth, this one’s packed with insights you can apply today. 💬 Drop a comment if you found this episode valuable! #BrandBuilding #SocialMediaStrategy #MicroInfluencers #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram:
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The #1 Mistake Speakers Make at Conferences (and How to Fix It)
02/27/2025
The #1 Mistake Speakers Make at Conferences (and How to Fix It)
If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory. 🔥 Key Takeaways: Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams. Ditch the surface-level Q&A. Get straight to what’s actually moving the needle. Moderators set the tone. A great panel hinges on asking the right questions and pulling real takeaways from speakers. Reverse engineer your content. Ask yourself: If I were in the audience, what would I find valuable? If you’ve ever prepped someone for a panel—or been on one yourself—this episode is a must-listen. Drop a comment below with your biggest panel pet peeves! Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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How Sports Fans Consume News in 2025
02/20/2025
How Sports Fans Consume News in 2025
Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn’t get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025. 🏀 Key Topics Covered: The exact way fans followed the Luka Dončić trade news—from texts to Twitter to YouTube Live. Why X (Twitter) is still the go-to platform for breaking sports news. The unexpected rise of YouTube Live for real-time reactions and emergency podcasts. Why sports brands need to rethink their content strategy to keep up with shifting fan behavior. From legacy media to social platforms, this episode explores what today’s sports consumption habits mean for brands and media outlets alike. 🔥 Drop your thoughts in the comments—was this the most shocking trade in NBA history? #LukaDoncic #NBATrade #SportsMedia #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Who Will Buy TikTok?
02/14/2025
Who Will Buy TikTok?
The TikTok saga continues—so who’s actually going to buy it? 🤔 In this episode, David Brickley breaks down the latest updates on the future of TikTok in the U.S., the companies in the running to acquire it (Amazon, Oracle, Microsoft, and more), and what this means for brands, creators, and marketers. 🔹 Key Topics Covered: The latest on TikTok’s potential sale and the April 5th deadline Why ByteDance is hesitant to give up the algorithm The risks of government involvement in a social platform Why diversifying your social media strategy is more important than ever With billions of dollars on the line, the outcome of this deal will have major implications for the future of digital marketing. Stay ahead of the game and make sure your brand isn’t overly dependent on any one platform. Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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Building Trust vs. Driving Revenue—Why You Need Both!
01/30/2025
Building Trust vs. Driving Revenue—Why You Need Both!
Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success. 🎯 Whether you're a spreadsheet marketer or a creative strategist, this episode provides actionable insights to balance performance marketing with brand-building. Interested in becoming a guest on the podcast? Reach out to our team at ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: Facebook:
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