Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

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Stop Blaming Gen-Z—Your Content Just Sucks 05/29/2025

12 Things I Learned Running A Business for 12 Years 05/21/2025

LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why... 05/14/2025

How to Choose The Right Agency For Your Brand 05/07/2025

The #1 Skill You Need to get Promoted and Raises ASAP 05/01/2025

How to Guarantee Maximum Engagement of Your Most Viral Moments (A Step-by-Step Guide) 04/24/2025

How to Measure Upper Funnel Marketing 04/04/2025

How to Measure Upper Funnel Marketing How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊 Key Topics Covered: Why CMOs and CFOs often overlook upper funnel impact The difference between performance marketing and organic social How to track Impressions, Reach, Engagements, Watch Time, and Earned Media Value The importance of brand lift studies, surveys, and audience quality How strong organic content powers your entire marketing ecosystem Whether you're fighting for buy-in, defending your budget, or just want clearer reporting—this episode breaks down exactly how to track the untrackable. 💡 “You can't increase sales unless more humans are aware of your brand.” 🔗 Referenced in this episode: We break down the full SFSD brand launch case study here: 👍 Like, comment, and subscribe for more data-backed strategies for marketers in sports, entertainment, and beyond. #SocialMediaROI #UpperFunnelMarketing #DigitalStrategy #BusinessOfSocial #MarketingMetrics Interested in becoming a guest on the podcast? Reach out to our team at [email protected] -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: /episode/index/show/businessofsocial/id/35970915

Launching a New Social Brand & Making $10,000 in 30 days 03/21/2025

Launching a New Social Brand & Making $10,000 in 30 days What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads. 📲 Want to attend a future event? Follow @sfsd.life on Instagram to stay in the loop on upcoming fitness + social events in San Diego. 🔹 https://www.instagram.com/sfsd.life/ 🔹 https://www.tiktok.com/@sfsd.life 🔥 Inside This Episode: How branding and credibility are the hardest (and most crucial) parts of launching a new business. The micro-influencer strategy that helped SFSD grow a highly targeted audience. How to leverage social trends to gain traction and increase visibility. Why choosing depth over width in platform strategy makes all the difference. How SFSD secured 15+ vendor partnerships and sold out its first event—before even having a single piece of B-roll. This episode is a rare behind-the-scenes look at the strategies STN Digital uses with top clients—without the NDAs! Whether you’re launching a side hustle, building a new brand, or just want a masterclass in organic social growth, this one’s packed with insights you can apply today. 💬 Drop a comment if you found this episode valuable! #BrandBuilding #SocialMediaStrategy #MicroInfluencers #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: ➡Get in touch with our team: ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: Twitter: LinkedIn: Instagram: /episode/index/show/businessofsocial/id/35801545