The #1 WNBA Team on Social is...
Business Of Social
This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph’s James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact. This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover content outperforming everything else • What Facebook is still getting right • Where...
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Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar
Business Of Social
Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults. They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of texting anxiety, the truth about boundaries (hint: it’s not about telling people what to do), and how to actually rewire old beliefs instead of projecting them onto your partner. From real talk about her own healing journey to the patterns she sees...
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StubHub’s Secret To Breaking The Internet
Business Of Social
Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment. They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay’s HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them. 📍 StubHub social links and campaigns mentioned in this episode: • Kendrick Lamar vs....
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7 Sports Sponsorships that Sports Fans Loved
Business Of Social
Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron’s viral Prime Day tease to Nike’s emotional Asia Wilson campaign, these are the moments that didn’t just check the brand box—they created real fan connection. David walks through each one, explains why it worked, and gives you the playbook to create campaigns that sports fans actually want to...
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The New US Only TikTok App
Business Of Social
It’s official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle. But here’s what’s still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible? In this episode, David Brickley breaks down what’s actually changing, what remains unknown, and what it means for creators, marketers, and sports orgs that rely on...
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How BetMGM Is Winning the Sports Betting War
Business Of Social
In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigates 29 states - The power of loyalty programs in a world of app-switching bettors - How Casey approached rebranding BetMGM (and why Jon Hamm was the right call) - The biggest mistake marketers make when jumping into new spaces Casey also opens up...
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The Marketing Powerhouse Behind Caitlin Clark, Fever & the Pacers’ Rise
Business Of Social
🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count. David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth. 📱 This episode covers: - Why the Fever's draft-day animation became a full content franchise - How to create branded content fans actually want to engage with - The shift from follower-based goals...
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How Social Has Changed in the Last Decade
Business Of Social
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview. They dive into: How agency life has evolved—from hero graphics to real-time shareable content Why embracing change is non-negotiable for anyone in social The mindset that separates thriving marketers from the ones who burn out Radical candor as a superpower in leadership and client relationships Why community and shareability are at the...
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Why Every Fortune 500 Seems to Be Investing in Sports Culture
Business Of Social
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media. 👀 Highlights: How lived experience—not just information—is the new marketing advantage Why creator economy infrastructure matters more than ever The power of distribution and what most athletes still get wrong What TJ learned from advising some of the...
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The #1 Mistake Brands Make on Social Media
Business Of Social
🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agencies still don’t get) The rise—and over-saturation—of lo-fi content How creators are becoming distribution rocket fuel What metrics actually matter in 2025 (spoiler: not followers) A candid look at what the OGs of social are still learning If you’ve...
info_outlineYour content isn’t going viral because… it’s not being shared.
In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore.
📈 This episode covers:
- Why shares and DMs matter way more than likes
- How platforms reward highly shareable content
- What a share really signals about your content
- How to rethink your content strategy for discoverability
- The biggest red flag in an “impressive” engagement report
📬 If they’re not sending it to a friend, it’s probably not as good as you think.
#ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital
Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
➡Check us out: https://www.stndigital.com/
➡Get in touch with our team: https://www.stndigital.com/contact/
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Listen to Business of Social on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix