#514: How to Effectively Position Your B2B Brand With April Dunford
Release Date: 05/05/2025
#542: Why AI Makes Your Agency More Valuable, Not Cheaper with Drew McLellan
Business of Story
Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to create a timely competitive edge. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the #StoryOn! ≈Park
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#541: How CMOs Turn AI Marketing Chaos into Credible Brand Storytelling With Joeri Billast
Business of Story
Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the “Web3 CMO Stories” podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success. You’ll discover: The difference between AI-first and narrative-first approaches to marketing Boardroom strategies to boost your credibility and drive real business results How ChatGPT and AI change marketing...
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#540: From Money Horror Stories to Financial Happiness: Rewrite Your Financial Narrative with Jason Leong
Business of Story
Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' concept, 30-year forecasting technology, the household CFO positioning that reframes bill payers as financial heroes, and customer stories including the fairy godmother effect (woman with dyscalculia who became financial mentor), the prodigal son (healed father relationship through money clarity), and the cold turkey smoker (quit through spending...
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#539: How to Turn Boring Presentations Into Brilliant Performances With Femi Oke
Business of Story
In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques including how she stopped a president mid-speech at the United Nations, ninja methods for redirecting verbose speakers, re-engagement tactics for drifting audiences, and why authentic recovery creates connection. Discover the audience-centered mindset that eliminates nervousness, preparation protocols that enable confidence, and improvisational...
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#538: Curious How AI Changes Your Customers? Mark Schaefer Has Some Answers.
Business of Story
Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for optimizing both AI algorithms and human connection. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the #StoryOn! ≈Park
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#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan
Business of Story
In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn...
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#536: Audience-First Brand Storytelling: The Strategy Driving Amazon and Lululemon's Shows with Jen Moss
Business of Story
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at...
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#535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Business of Story
Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja), explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the #StoryOn! ≈Park
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#534: From Expert to Authority: The 3-Story Secret With Kyle Gray
Business of Story
Kyle Gray is a world-class presentation coach, story strategist and author who helps coaches, startups and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the #StoryOn! ≈Park
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#533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
Business of Story
Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over artificial intelligence. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the #StoryOn! ≈Park
info_outlineApril Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you’ll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park