197 | Growing Your Business in Less Hours with Rodric Lenhart
The Business of You with Rachel Gogos
Release Date: 12/17/2024
251 | What It Really Takes to Succeed on Amazon with Pasha Knish
The Business of You with Rachel Gogos
If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
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250 | The New Rules of Paid Advertising and What's Working Now with John Horn
The Business of You with Rachel Gogos
Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
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249 | The Hidden Skills That Make Great Leaders With Vicky Brown
The Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
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248 | The Most Powerful Leadership Skill No One’s Talking About with Keri Ford
The Business of You with Rachel Gogos
When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
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247 | Turning Your Story into Sales With Dr. Danny Brassell
The Business of You with Rachel Gogos
What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
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246 | Don’t Scale Your Business Without Hearing This Franchise Model with Bennett Maxwell
The Business of You with Rachel Gogos
What happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too...
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245 | Why Teaching Your Customers Beats Selling to Them With Shizu Okusa
The Business of You with Rachel Gogos
Most founders focus on selling their products, but few take the time to teach people why they matter. For Shizu Okusa, that difference has become her biggest advantage in business. A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as “Mother Nature’s Pharmacy.” What started in her kitchen, mixing herbs like maca and ashwagandha, has grown into a nationwide brand stocked in Ulta, Sprouts, and 500+ stores across the U.S. Shizu’s lessons in business will change your approach to connecting with customers. ...
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244 | Turning Her Family’s Escape from Iran into Her Life’s Work with Haleh Shoa
The Business of You with Rachel Gogos
When your past has been uprooted, how do you hold on to who you are? For Haleh Shoa, that question shaped her life. At just nine years old, she fled Iran with her family during the Revolution — carrying little more than a few cherished photos. Those images became her connection to home, her culture, and her story. Decades later, after a thriving career in luxury advertising, Haleh realized that storytelling was still at the heart of everything she did — but now, she wanted those stories to mean something deeper. That realization led her to found Picturli, a photo organization and legacy...
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243 | Why Brands Are Replacing Digital Ads for Billboards with Greg Wise
The Business of You with Rachel Gogos
Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today’s guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he’s helping modern brands move beyond the screen and back into the streets. After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he’s helping B2B...
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242 | What Founders Overlook When Scaling with Jonathan “JJ” Jeffries
The Business of You with Rachel Gogos
What really happens behind the glossy headlines of startup success? For every bold founder story, there’s a quiet trail of “scar tissue”—the hard-earned lessons that shape how leaders grow. In this episode, Jonathan “JJ” Jeffries, Co-Founder and CEO of Think & Grow, shares what 16 years in the trenches with companies like Stripe, Square, Dropbox, and Peloton have taught him about scaling—and why true leadership is forged through resilience, not perfection. JJ’s firm is about to release one of the most comprehensive global studies ever conducted on startup board governance,...
info_outlineDo you ever feel like there just aren’t enough hours in the day? As a business owner, your to-do list is virtually never-ending. But what if you could grow your business faster by doing less? Today’s podcast guest is proof that it’s possible.
Rodric Lenhart is a lifelong entrepreneur, multi-best-selling author, and sought-after speaker. Over the last 30 years, he’s built several multi-million dollar companies in both the product and service industries. Having traveled to more than 50 countries across six continents, Rodric brings a unique worldview and a deep appreciation for freedom. All profits from his book Million Dollar Flip Flops are donated to his foundation, Send a Student Leader Abroad, with the goal of sending one million kids on life-changing trips.
Build Your Business Around Your Life
Like most successful business owners, Rodric is very protective of his time. He wakes up in the sun and has a structured morning routine, after which he works from around 10:00 to 3:00 pm. It’s important for him to leave empty space on the calendar for reading, writing, and introspection. That quiet time is crucial for developing the business. When you’re busy all day everyday, that leaves little room for new ideas.
If you’re trying to find your ideal daily routine, ask yourself what you want your day to look like a year from now–then build a business that fuels that, instead of the other way around.
Advice for New Entrepreneurs
Rodric has two pieces of advice for new entrepreneurs: the first is to turn off social media. Forget what everyone else is doing and focus on your business and your customers. Don’t get lost in the comparison game.
Second, try to avoid Shiny Object Syndrome. It’s easy to get sucked into the newest app or strategy, but successful businesses are built on the basics. Be willing to pick up the phone and have conversations with people. Figure out what your target audience wants and needs, then give it to them. Let them tell you what they want, instead of trying to impose your ideas on them. Listen and learn.
Enjoy this episode with founder Rodric Lenhart…
Soundbytes
11:29-11:51
“I’m very protective of my time. I haven't set an alarm in probably 15 years. I wake up with the sun. I have a very set morning routine, and I try to work between around 10:00 and 3:00 every day. And I make a lot of time for reading and introspection and writing and developing the business, not just being busy all the time.”
21:10-21:36
“It’s shiny object syndrome, the next cool app or program, the next customer acquisition method. That's not what's going to give you a successful business. It's back to the basics. It's having conversations with people. It's being willing to pick up the phone. It's learning what do they want, what do they need? That's how you know what to give them, versus thinking you have this idea of what to give them.”
Quotes
“The bulk of my financial abundance came from the ability to change course.”
“What do you want your day to look like a year from now? And let's build a business that feeds that, not the other way around.”
“Why write a book? Well, it's to help people who are in the same situation I might have been in 20 years ago.”
“Ultimately, it all comes from a place of service. And I think if we aren't wired that way to start, none of the other things fall into place.”
“I don’t know what chapter two looks like, but I know I can't see it while I'm in the middle of chapter one.”
Links mentioned in this episode:
Million Dollar Flip Flops: http://www.milliondollarflipflops.com/
Connect with Rodric on LinkedIn: https://www.linkedin.com/in/rodriclenhart/
Connect with Rodric on Instagram: https://www.instagram.com/rodriclenhart/
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