249 | The Hidden Skills That Make Great Leaders With Vicky Brown
The Business of You with Rachel Gogos
Release Date: 12/16/2025
The Business of You with Rachel Gogos
If you’ve ever dreamed of launching a physical product—turning an idea into something tangible—you’ve probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they’re already in trouble. In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren’t just innovative—they’re prepared. Today’s guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology,...
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If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
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Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
info_outlineThe Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
info_outlineThe Business of You with Rachel Gogos
When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
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What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
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What happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too...
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Most founders focus on selling their products, but few take the time to teach people why they matter. For Shizu Okusa, that difference has become her biggest advantage in business. A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as “Mother Nature’s Pharmacy.” What started in her kitchen, mixing herbs like maca and ashwagandha, has grown into a nationwide brand stocked in Ulta, Sprouts, and 500+ stores across the U.S. Shizu’s lessons in business will change your approach to connecting with customers. ...
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When your past has been uprooted, how do you hold on to who you are? For Haleh Shoa, that question shaped her life. At just nine years old, she fled Iran with her family during the Revolution — carrying little more than a few cherished photos. Those images became her connection to home, her culture, and her story. Decades later, after a thriving career in luxury advertising, Haleh realized that storytelling was still at the heart of everything she did — but now, she wanted those stories to mean something deeper. That realization led her to found Picturli, a photo organization and legacy...
info_outlineThe Business of You with Rachel Gogos
Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today’s guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he’s helping modern brands move beyond the screen and back into the streets. After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he’s helping B2B...
info_outlineYou know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades.
Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership. HR is vision. HR is the people strategy that creates growth, retention, and long-term success.
With 20+ years of corporate leadership behind her, Vicky stepped into entrepreneurship almost by accident. But what she built—Idomeneo Enterprises and the Leaders Journey Experience—now helps business owners streamline their operations, strengthen their culture, and lead with confidence. And yes, her unexpected background as an opera singer plays a surprising role in how she shows up as a leader today.
In this episode, Vicky breaks down how to hire well, retain top talent, lead remote teams, and embrace the mindset required to grow—and how you can do the same.
Finding & Keeping the Right People
Hiring high performers doesn’t start with a job post—it starts the moment you recognize a gap on your team. Vicky explains that clarity is everything: when leaders don’t define what they truly need, they end up hiring “whoever sticks” instead of hiring strategically.
Onboarding goes beyond SOPs. High performers want context—why their work matters, where it fits in the bigger picture, and what success actually looks like. When people feel informed and empowered, they stay engaged and contribute at a higher level.
And retention? It comes down to vision. Vicky shares that great leaders build a vision big enough to hold their team’s dreams. Some people will eventually pursue their own path—and that’s a win. But the right culture gives ambitious, talented people room to grow with you.
Leading With Vision—And Letting Your Team Shine
With decades of HR leadership behind her, Vicky reminds us that great CEOs don’t know everything—they know enough to hire the right experts. She encourages leaders to stay curious, keep learning, and stay connected to every part of the business, even the parts outside their natural strengths.
Culture is equally essential, especially for remote teams. Vicky shares how her company maintains connection through weekly team touchpoints—tactical meetings, kudos and wins, shared learning, and a beloved “Wednesday Water Cooler” that mixes fun with genuine relationship building. These small rituals create trust and make work feel human.
And then there’s her opera background. Her teacher’s advice—“Sing with your opera voice all the time”—became a leadership mantra about confidence, presence, and stepping fully into your role. It’s the mindset that helped Vicky evolve from a reluctant founder to a visionary leader.
Enjoy this episode with Vicky Brown…
Soundbytes
08:53 - 09:10
“You’re good at what you’re good at, but now you’re responsible for a whole world of other tasks. I had never sold anything—now suddenly I’m responsible for sales, marketing, accounting, all of it.”
14:14 - 14:25
“Your vision needs to be large enough to hold their dream. If your vision is big enough, there’s infinite opportunity for them with you.”
Quotes
“You just have to step into that suit and wear it.”
“High performers don’t just want to make widgets—they want to know how their work fits into the bigger picture.”
“Recruiting is a marketing function. You’re selling the opportunity to the right people.”
“You need to know enough to be dangerous, but not enough to do it all. Hire experts.”
Links mentioned in this episode:
From Our Guest
Website: https://idomeneoinc.com/
LinkedIn Profile: https://www.linkedin.com/in/vicky-brown-4160061/
The Ultimate HR Workflow Guide: http://vickybrownhr.com/podcastgift
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