223 | How to Make Your Brand Feel Like a Five-Star Experience
The Business of You with Rachel Gogos
Release Date: 06/17/2025
252 | What Founders Need to Know About Bringing a Product to Market with Kerim Kfuri
The Business of You with Rachel Gogos
If you’ve ever dreamed of launching a physical product—turning an idea into something tangible—you’ve probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they’re already in trouble. In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren’t just innovative—they’re prepared. Today’s guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology,...
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251 | What It Really Takes to Succeed on Amazon with Pasha Knish
The Business of You with Rachel Gogos
If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
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250 | The New Rules of Paid Advertising and What's Working Now with John Horn
The Business of You with Rachel Gogos
Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
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249 | The Hidden Skills That Make Great Leaders With Vicky Brown
The Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
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248 | The Most Powerful Leadership Skill No One’s Talking About with Keri Ford
The Business of You with Rachel Gogos
When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
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247 | Turning Your Story into Sales With Dr. Danny Brassell
The Business of You with Rachel Gogos
What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
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246 | Don’t Scale Your Business Without Hearing This Franchise Model with Bennett Maxwell
The Business of You with Rachel Gogos
What happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too...
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245 | Why Teaching Your Customers Beats Selling to Them With Shizu Okusa
The Business of You with Rachel Gogos
Most founders focus on selling their products, but few take the time to teach people why they matter. For Shizu Okusa, that difference has become her biggest advantage in business. A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as “Mother Nature’s Pharmacy.” What started in her kitchen, mixing herbs like maca and ashwagandha, has grown into a nationwide brand stocked in Ulta, Sprouts, and 500+ stores across the U.S. Shizu’s lessons in business will change your approach to connecting with customers. ...
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244 | Turning Her Family’s Escape from Iran into Her Life’s Work with Haleh Shoa
The Business of You with Rachel Gogos
When your past has been uprooted, how do you hold on to who you are? For Haleh Shoa, that question shaped her life. At just nine years old, she fled Iran with her family during the Revolution — carrying little more than a few cherished photos. Those images became her connection to home, her culture, and her story. Decades later, after a thriving career in luxury advertising, Haleh realized that storytelling was still at the heart of everything she did — but now, she wanted those stories to mean something deeper. That realization led her to found Picturli, a photo organization and legacy...
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243 | Why Brands Are Replacing Digital Ads for Billboards with Greg Wise
The Business of You with Rachel Gogos
Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today’s guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he’s helping modern brands move beyond the screen and back into the streets. After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he’s helping B2B...
info_outlineDoes your website feel like a warm welcome?
If not, this episode is a must-listen. Because branding isn’t just about fonts, colors, or messaging–it’s about how your clients feel when they land on your digital doorstep.
This is a special episode where I sat down with Shay Wheat on her podcast, Creating Powerful Impact. We talked about why the most effective brands start from the inside out.
The SOULiD Framework
If your brand looks the part but doesn’t feel like you, that disconnect shows up everywhere–in your copy, your visuals, and your confidence. That’s exactly why we created the SOULiD framework.
It helps uncover your convictions, personality, and purpose, so your website becomes an extension of your most essential self. In this episode, I break down how the process works and why it becomes the foundation for a brand that grows with you.
What Hospitality Has to Do With Branding
What do restaurants and websites have in common? More than you might think. I grew up in the hospitality industry, and that mindset shapes everything we do at brandiD.
When your clients feel seen, supported, and genuinely cared for, they stick around–and they tell others. In this episode, I talk about how to infuse that same high-touch, high-trust experience you’d expect from a high-end restaurant into your brand, no matter your industry.
Enjoy this episode…
Soundbytes
3:37 - 3:49
“So the name brandiD: the ID is an identity, but it also stands for ID, like the ID ego and super ego, and it is the part of our personality, according to Freud, that we are born with.”
3:52 - 4:24
“The SOULiD framework is what we do with the majority of our clients…We want to help them, but also need our work to stand out from the many, many millions of other websites that land online. We want to get to the core, the essence, or the soul of that person and make sure it's embedded throughout. Aesthetically, in the copy, in the positioning, the differentiators lie there.”
9:19 - 9:29
“We have to all be so dialed into the people we work with and understand their hopes, their fears, their dreams, when they're feeling vulnerable, when they're feeling overwhelmed.”
Quotes
“With every client, it's like you also have another case study to see if your framework is still applicable.”
“Websites, just like clothing, just like hairstyles, they have trends.”
“One thing that sets us apart as a web agency is the service that we provide to our clients. It's one thing that people consistently comment on.”
“The way you make clients feel, especially in today's competitive market, can help you be around as a company for the long term.”
“You are your biggest differentiator.”
Links mentioned in this episode:
Connect with brandiD
Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/
Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g
Ready to elevate your digital presence with a powerful brand or website?
Contact us here: https://thebrandid.com/contact-form/
From Our Guest Host
Website: https://graceandeaseproductions.com/
Connect with Shay Wheat on LinkedIn: https://www.linkedin.com/in/shaywheat/