225 | Forget Finding Your Niche, Find Yourself First
The Business of You with Rachel Gogos
Release Date: 07/01/2025
256 | The Hidden Beliefs Holding You Back from Growth with Eli Bowman
The Business of You with Rachel Gogos
What if the reason you haven’t reached your next level isn’t strategy — but subconscious programming? So many driven leaders do “all the right things,” yet still feel stuck, unfulfilled, or disconnected from their purpose. The missing piece often lives beneath the surface. In this episode of The Business of You, we explore the powerful relationship between mindset, purpose, and success — and how rewriting the mental scripts formed early in life can radically change both your business and your personal fulfillment. Eli Bowman is a top-selling author, certified Aspire Tour...
info_outline
255 | The Hidden Cost of Growth and How Smart Leaders Fix It with Megan Crabtree
The Business of You with Rachel Gogos
Behind every growth problem is a lack of structure. Many businesses scale fast, only to realize they've outgrown their systems, their teams, and sometimes even themselves. The result? Burnout, chaos, and missed opportunities are hiding in plain sight. In this episode of The Business of You, we explore what it really takes to grow a business with intention — learning from someone who survived the burnout and chaos caused by the hidden traps of growth for growth’s sake. This conversation is about leadership that balances people and performance, and why data without heart (or heart without...
info_outline
254 | How Accountability Creates Freedom in Business and Life with Robert Hunt
The Business of You with Rachel Gogos
What if the thing you’re avoiding is the very thing holding you back? Accountability often gets a bad reputation — as pressure, control, or punishment. But what if accountability is actually the key to freedom, clarity, and sustainable success? In this episode, we explore why so many leaders feel stuck even though they “know what to do,” and how ownership — not excuses — is what creates real momentum. Robert Hunt is the founder of REF Dallas, a CEO peer group and leadership platform he’s grown since 2013. Known as “The Accountability Guy,” Robert helps leaders reclaim...
info_outline
253 | How AI Is Changing the Way Companies Scale with Casey Woo
The Business of You with Rachel Gogos
What if the most important people in a company are the ones no one talks about? They’re the builders behind the scenes. The operators who organize chaos, fix what’s broken, and quietly turn vision into reality. Scaling isn’t glamorous — but it’s essential. In this episode, we explore what it really takes to grow companies fast and smart, and how AI is accelerating the shift toward adaptable, cross-functional leadership. Casey Woo is a public market investor turned high-growth technology COO and CFO with more than two decades of experience helping companies scale. He’s served as a...
info_outline
252 | What Founders Need to Know About Bringing a Product to Market with Kerim Kfuri
The Business of You with Rachel Gogos
If you’ve ever dreamed of launching a physical product—turning an idea into something tangible—you’ve probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they’re already in trouble. In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren’t just innovative—they’re prepared. Today’s guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology,...
info_outline
251 | What It Really Takes to Succeed on Amazon with Pasha Knish
The Business of You with Rachel Gogos
If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
info_outline
250 | The New Rules of Paid Advertising and What's Working Now with John Horn
The Business of You with Rachel Gogos
Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
info_outline
249 | The Hidden Skills That Make Great Leaders With Vicky Brown
The Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
info_outline
248 | The Most Powerful Leadership Skill No One’s Talking About with Keri Ford
The Business of You with Rachel Gogos
When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
info_outline
247 | Turning Your Story into Sales With Dr. Danny Brassell
The Business of You with Rachel Gogos
What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
info_outlineWhat if the real growth strategy isn’t finding your niche, but finding yourself?
I joined Rodric Lenhart on the Million Dollar Flip Flops podcast to talk about something I believe most business owners get backwards: we rush to pick a niche before we’ve figured out who we are.
As the founder of brandiD (a personal branding and web agency) and MyPath101 (a self-discovery platform for students), I’ve spent the last 15+ years helping people uncover the story behind their work so they can grow businesses that reflect who they really are.
Why Self-Awareness Comes Before Strategy
In the episode, I share why real growth starts with identity. If you don’t know your values, strengths, and goals, it’s easy to build a brand that looks good on the outside but feels off underneath. When you lead with self-awareness, everything, from your message to your business model, becomes more aligned, more intentional, and more fulfilling.
How to Fix a Website That’s Not Working
We also get into the biggest mistakes I see on DIY websites: too much “me,” not enough “you.” Your homepage has one job: to connect with the person on the other side of the screen. I break down how to write website copy that speaks to your audience, builds trust, and moves them toward action.
Enjoy this episode…
Soundbytes
17:01 - 17:24
“One thing I see going wrong is people start on their homepage by talking about themselves, and they really need to talk about or speak to their client, or at least speak to the pain of their client, and what their potential client might find in working with them, or why they should work with them. So you’ve got to answer that question at the very top of the page, so you can hook somebody in to want to read to the bottom of the page.”
13:15 - 13:23
“I am a big believer that strategy without implementation leads nowhere, just like implementation without strategy leads nowhere.”
14:12 - 14:19
“People are savvy, they want to know who they're buying from, you know? They want to know what that person stands for, even if it's a really large company.”
Quotes
“Anything is possible if you really put your mind to it.”
“Just take time to pause once in a while in life and think about what's really fulfilling you and what's not fulfilling you.”
“We all have choices in life–to live reactively or intentionally. And I think the more intentional we can be, the more satisfying life is.”
Links mentioned in this episode:
Connect with brandiD
Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/
Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g
Ready to elevate your digital presence with a powerful brand or website?
Contact us here: https://thebrandid.com/contact-form/
From Our Guest Host
Website: https://milliondollarflipflops.com/
Connect with Rodric Lenhart on LinkedIn: https://www.linkedin.com/in/rodriclenhart/