229 | How to Build Teams That Stay and Loyal Clients with David Steele
The Business of You with Rachel Gogos
Release Date: 07/29/2025
The Business of You with Rachel Gogos
Behind every growth problem is a lack of structure. Many businesses scale fast, only to realize they've outgrown their systems, their teams, and sometimes even themselves. The result? Burnout, chaos, and missed opportunities are hiding in plain sight. In this episode of The Business of You, we explore what it really takes to grow a business with intention — learning from someone who survived the burnout and chaos caused by the hidden traps of growth for growth’s sake. This conversation is about leadership that balances people and performance, and why data without heart (or heart without...
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What if the thing you’re avoiding is the very thing holding you back? Accountability often gets a bad reputation — as pressure, control, or punishment. But what if accountability is actually the key to freedom, clarity, and sustainable success? In this episode, we explore why so many leaders feel stuck even though they “know what to do,” and how ownership — not excuses — is what creates real momentum. Robert Hunt is the founder of REF Dallas, a CEO peer group and leadership platform he’s grown since 2013. Known as “The Accountability Guy,” Robert helps leaders reclaim...
info_outlineThe Business of You with Rachel Gogos
What if the most important people in a company are the ones no one talks about? They’re the builders behind the scenes. The operators who organize chaos, fix what’s broken, and quietly turn vision into reality. Scaling isn’t glamorous — but it’s essential. In this episode, we explore what it really takes to grow companies fast and smart, and how AI is accelerating the shift toward adaptable, cross-functional leadership. Casey Woo is a public market investor turned high-growth technology COO and CFO with more than two decades of experience helping companies scale. He’s served as a...
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If you’ve ever dreamed of launching a physical product—turning an idea into something tangible—you’ve probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they’re already in trouble. In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren’t just innovative—they’re prepared. Today’s guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology,...
info_outlineThe Business of You with Rachel Gogos
If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
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Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
info_outlineThe Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
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When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
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What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
info_outlineThe Business of You with Rachel Gogos
What happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too...
info_outlineWhat if the real key to scaling your business isn’t strategy or capital, but empathy?
That’s the belief driving today’s guest, David Steele. With a career spanning finance, hospitality, and the arts, David is the Founder and CEO of One Wealth Advisors, Executive Chairman of Flour + Water Hospitality Group, and Managing Partner at Great Gold Hospitality Group. He’s also a playwright, visual artist, and advocate for the power of people in business.
People Over Profit: How to Build a Team That Grows With You
If you want to build a business that lasts, start by investing in your people. David shares how he’s created a culture where turnover is almost nonexistent by treating every team member like a future owner. Whether you’re leading a small team or scaling fast, you’ll take away practical ideas like profit-sharing instead of bonuses, transparent P&L reviews, and a long-term goal of shared equity. Because when people feel valued and have a real stake in the outcome, they’re far more likely to stick around and help you grow.
Think Restaurants Are Risky? Here’s What Actually Causes Failure
You’ve heard it before: “Restaurants are too risky.” But David challenges that assumption with a powerful reframing: it’s not the industry that’s the problem, it’s the lack of business planning.
Whether you’re in hospitality or any creative venture, his method applies. Start with a story. Build a 10-year model. Make sure the capital pays back in 3 years or less. If the numbers don’t work, don’t move forward. This approach has helped him grow eight successful restaurants and it might just change the way you assess risk in your own ideas.
Enjoy this episode with David Steele…
Soundbytes
11:17 - 11:56
“I figured one thing out, and all polymaths in business have probably figured one thing out. That is, they know how to activate a coalition of people around a singular idea… Everything that has ever been created in the history of humankind that's been great has been because people symbiotically came together to do it.”
14:08 - 14:22
“I just think the most important variable in any partnership is the most important variable in any real, sustainable relationship, which is always seeking to find empathy for the person you have a relationship with.”
Quotes
“Treat people well. People just want to feel valuable. That's all they want.”
“I have a goal with any business I start, which is to never lose a single employee for the life of the company. Now, it's a ridiculous goal. It's absurd.”
“I still have some of those clients that I started with in 1991.”
Links mentioned in this episode:
From Our Guest
Website: https://davidsteele.xyz/
Connect with David Steele on LinkedIn: https://www.linkedin.com/in/david-steele-76088a/
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