231 | Website Mistakes That Are Driving Visitors Away
The Business of You with Rachel Gogos
Release Date: 08/12/2025
256 | The Hidden Beliefs Holding You Back from Growth with Eli Bowman
The Business of You with Rachel Gogos
What if the reason you haven’t reached your next level isn’t strategy — but subconscious programming? So many driven leaders do “all the right things,” yet still feel stuck, unfulfilled, or disconnected from their purpose. The missing piece often lives beneath the surface. In this episode of The Business of You, we explore the powerful relationship between mindset, purpose, and success — and how rewriting the mental scripts formed early in life can radically change both your business and your personal fulfillment. Eli Bowman is a top-selling author, certified Aspire Tour...
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255 | The Hidden Cost of Growth and How Smart Leaders Fix It with Megan Crabtree
The Business of You with Rachel Gogos
Behind every growth problem is a lack of structure. Many businesses scale fast, only to realize they've outgrown their systems, their teams, and sometimes even themselves. The result? Burnout, chaos, and missed opportunities are hiding in plain sight. In this episode of The Business of You, we explore what it really takes to grow a business with intention — learning from someone who survived the burnout and chaos caused by the hidden traps of growth for growth’s sake. This conversation is about leadership that balances people and performance, and why data without heart (or heart without...
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254 | How Accountability Creates Freedom in Business and Life with Robert Hunt
The Business of You with Rachel Gogos
What if the thing you’re avoiding is the very thing holding you back? Accountability often gets a bad reputation — as pressure, control, or punishment. But what if accountability is actually the key to freedom, clarity, and sustainable success? In this episode, we explore why so many leaders feel stuck even though they “know what to do,” and how ownership — not excuses — is what creates real momentum. Robert Hunt is the founder of REF Dallas, a CEO peer group and leadership platform he’s grown since 2013. Known as “The Accountability Guy,” Robert helps leaders reclaim...
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253 | How AI Is Changing the Way Companies Scale with Casey Woo
The Business of You with Rachel Gogos
What if the most important people in a company are the ones no one talks about? They’re the builders behind the scenes. The operators who organize chaos, fix what’s broken, and quietly turn vision into reality. Scaling isn’t glamorous — but it’s essential. In this episode, we explore what it really takes to grow companies fast and smart, and how AI is accelerating the shift toward adaptable, cross-functional leadership. Casey Woo is a public market investor turned high-growth technology COO and CFO with more than two decades of experience helping companies scale. He’s served as a...
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252 | What Founders Need to Know About Bringing a Product to Market with Kerim Kfuri
The Business of You with Rachel Gogos
If you’ve ever dreamed of launching a physical product—turning an idea into something tangible—you’ve probably noticed how overwhelming the process can feel. Manufacturing, sourcing, quality control, logistics, global suppliers…every step has layers most founders never see until they’re already in trouble. In a world where disruptions happen daily and the global economy shifts without warning, the founders who succeed aren’t just innovative—they’re prepared. Today’s guest, Kerim Kfuri, brings more than two decades of global supply chain expertise spanning technology,...
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251 | What It Really Takes to Succeed on Amazon with Pasha Knish
The Business of You with Rachel Gogos
If you’ve ever looked at Amazon and wondered how some brands scale effortlessly while others disappear into a sea of competitors, you’re not alone. Amazon can feel like an unpredictable giant—full of opportunity, but also packed with complexity. And as more entrepreneurs jump in, the brands that win aren’t the ones chasing trends…they’re the ones building with intention. Today’s guest, Pasha Knish, has lived through every era of Amazon—from the Wild West days of early e-commerce to today’s data-driven, hyper-competitive marketplace. With more than 13 years of hands-on selling...
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250 | The New Rules of Paid Advertising and What's Working Now with John Horn
The Business of You with Rachel Gogos
Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it? If you’ve ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what’s possible when strategy and execution align. John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines. His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is...
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249 | The Hidden Skills That Make Great Leaders With Vicky Brown
The Business of You with Rachel Gogos
You know that moment when someone sees something in you long before you’re ready to claim it? For many leaders, that moment becomes the spark that changes everything. For Vicky Brown, it was the gentle (yet persistent) nudge that pushed her from devoted “number two” to founder of a thriving HR firm that’s been supporting high-performance companies for more than two decades. Too often, business owners think of HR as paperwork, policies, or “the stuff you deal with when something goes wrong.” But Vicky’s story—and her expertise—reveal a very different truth: HR is leadership....
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248 | The Most Powerful Leadership Skill No One’s Talking About with Keri Ford
The Business of You with Rachel Gogos
When success starts to feel like stress, what if your body could tell you why? For high-achievers, it’s easy to push harder, hustle faster, and ignore the quiet signals of exhaustion. But for Keri Ford, those signals became her greatest teachers. A former Creative Director turned award-winning CEO, Keri discovered that the real key to high performance isn’t found in strategy or mindset — it’s found in the nervous system. Through her groundbreaking Somatic Success® method, Keri has helped elite women — from celebrity clients like Alison Sweeney and Kaley Cuoco to powerhouse founders...
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247 | Turning Your Story into Sales With Dr. Danny Brassell
The Business of You with Rachel Gogos
What if the fastest way to grow your business isn’t marketing harder, but speaking smarter? In this episode, Dr. Danny Brassell shares how to make storytelling and public speaking your most powerful tools for attracting clients, building authority, and confidently closing deals. Known as the “Jim Carrey with a Ph.D.,” Danny has spoken to over 3,500 audiences worldwide and co-founded The WellCrafted Story Workshop™, where he teaches entrepreneurs how to transform their stories into client-generating presentations. The Power Of Clarity And Connection If you’ve ever struggled to...
info_outlineYour website has 5 seconds to make a first impression. Is yours working for you, or against you?
If your homepage is cluttered, confusing, or unclear, chances are your visitors aren’t sticking around. And in today’s digital-first world, that could be costing you more than you think.
This is an episode where I take part in a Super Learning Session with Page Two, a publishing company. We covered everything authors and experts need to know about building a website that feels clear, compelling, and conversion-ready.
Clean, Cohesive Design That Keeps People On Your Site
If your website feels cluttered or chaotic, visitors won’t stick around. In this session, you’ll learn how to use white space, color, and font pairings to create a sense of clarity and calm. We talk about why less is more when it comes to design and how to make sure every visual element on your site works for you, not against you.
Because when your design is clean and intentional, people feel confident exploring what you have to offer.
Content That Speaks Directly to Your Reader
Your website shouldn’t start with a paragraph about you. It should start with a reason for your visitor to keep reading. I share how to write homepage content that’s focused on your audience, not just your accolades. You’ll learn how to highlight what makes your work different, guide visitors toward a single clear action, and turn casual browsers into book buyers, email subscribers, or future clients.
Enjoy this episode…
Soundbytes
03:05 - 05:20
“So if you think of walking into an art museum or going into a botanical garden or going into a restaurant that's very nicely designed, we have visceral reactions to the spaces we're in. And websites also create visceral reactions for people.”
03:52 - 04:04
“I wouldn't use more than three different fonts on a website, so you might have one for headings, one for the actual text, and then maybe a different font for call to actions.”
Quotes
“Great design is in the details.”
“Clean design can just exude a very calm emotion in somebody that's looking at your website and make them want to stay on there.“
“Just put the minimum of what you want on a web page. The beauty of a web page is that you can put as much text on it as you want–but that's also the negative of a webpage.”
Links mentioned in this episode:
Connect with brandiD
Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/
Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g
Ready to elevate your digital presence with a powerful brand or website?
Contact us here: https://thebrandid.com/contact-form/
From Our Guest Host
Website: https://pagetwo.com/
Connect with Page Two on LinkedIn: https://www.linkedin.com/company/page-two/