#90: Why Influencers Win: Using Paid Ads to Multiply Momentum
Release Date: 10/16/2025
Win With Paid Ads
In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You’ll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax savings 🎯 The top tax strategies for 2025 🎯 How joining the right masterminds fast-tracks your growth and decision-making 🎯 Why Barbara avoided ads for years… and what made her...
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Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta’s shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn’t always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so...
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OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what’s known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for...
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This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You’ll Learn in This Episode: ✨The Struggle: Kyle’s resistance to counseling: fear, pride, cost, and stigma -- and what “not okay” looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose,...
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What’s it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she’s pulling back the curtain on what it was actually like, what she learned, and how she’s applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila’s team 📈 Key...
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It’s the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season. You’ll learn: 🦃 What the “Turkey Five” means...
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In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it’s really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley’s husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support. Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and...
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Running a business doesn’t mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done. She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time,...
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Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it’s in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the...
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Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we’re breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for...
info_outlineInfluencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we’re breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth.
Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions.
Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust.
If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley