3. Elevate Your Therapy Website: SEO Insights from Jessica Tappana
The Easily Distracted Therapist
Release Date: 10/17/2023
The Easily Distracted Therapist
Are you a therapist struggling to attract your ideal clients and grow your private practice? Have you been told that simply having a website or listing your services in directories will bring you the desired results? But despite taking this action, you're still feeling the pain of not attracting enough clients and experiencing burnout. It's time to learn effective marketing and copywriting strategies that will truly resonate with your target audience and help you create a thriving therapy business. In this episode, you will be able to: Discover the power of effective marketing and...
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If you're feeling overwhelmed and confused by the complex web of HIPAA regulations and security measures, desperately attempting to navigate the intricacies of compliance without proper training or guidance, only to find yourself frustrated and at risk of noncompliance, then you are not alone! Many therapists like you are grappling with this daunting task, unsure of how to protect sensitive patient information while providing quality care. It's time to alleviate your anxiety and empower yourself with the knowledge and skills necessary to confidently uphold HIPAA standards, ensuring both the...
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Do you want to attract more clients and boost your online presence as a therapist? Are you searching for a solution that can help you achieve this desired outcome? Look no further! In this discussion, I will be unveiling the key to unlocking improved visibility and increased client attraction for therapists like you. By implementing powerful SEO strategies, you can elevate your online presence and experience a surge in client engagement and growth. Get ready to discover the solution that can lead you to these remarkable outcomes! In this episode, you will be able to: Boost your online...
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If you're feeling overwhelmed by the time-consuming task of note-taking during therapy sessions, constantly struggling to capture all the important details and insights, only to find yourself buried under a mountain of incomplete and disorganized documentation, then you are not alone! Many therapists find themselves trapped in a cycle of inefficient note-taking, frantically trying to keep up with the flow of conversation while sacrificing the quality and comprehensiveness of their notes. As a result, important observations and breakthrough moments may slip through the cracks, hindering the...
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Are you a therapist caught in the relentless cycle of overwhelm and burnout? Imagine a world where you could break free from this exhausting cycle and find fulfillment in your work once again. Now, picture a podcast created specifically for high-achieving therapists like yourself, with a surprising twist. Meet Amber Hawley, a therapist and entrepreneur who understands the unique challenges that neurodiverse therapists face. Her podcast, The Easily Distracted Therapist, holds the key to reducing overwhelm and increasing fulfillment in your therapy career. Get ready for a journey that will...
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Hey Fellow Therapist. I'm excited to share that the Easily Distracted Therapist Podcast is launching this week! Are you easily distracted, overwhelmed and perhaps a neurospicy mental health professional contemplating how to make the whole business ownership thing more sustainable and lucrative. Being a therapist these days is hard. Do you want to stop fantasizing about winning the lottery as the only path to financial freedom? Maybe you dream about making a bigger impact without having to just work more hours. Perhaps you are dealing with the challenges that being neurodiverse can add to...
info_outlineDo you want to attract more clients and boost your online presence as a therapist? Are you searching for a solution that can help you achieve this desired outcome? Look no further! In this discussion, I will be unveiling the key to unlocking improved visibility and increased client attraction for therapists like you. By implementing powerful SEO strategies, you can elevate your online presence and experience a surge in client engagement and growth. Get ready to discover the solution that can lead you to these remarkable outcomes!
In this episode, you will be able to:
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Boost your online visibility and attract more clients by leveraging the power of SEO for therapists.
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Discover new opportunities in therapy by embracing innovative approaches and techniques.
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Learn sustainable practices to prevent burnout and prioritize your own well-being as a therapist.
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Create original and valuable content that will engage and resonate with your target audience.
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Make strategic changes to your website to improve its visibility and ensure potential clients can easily find you.
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Enhance your online presence through effective SEO strategies that will increase your client attraction and grow your therapy practice.
My special guest is Jessica Tappana
Jessica Tappana is a therapist and the founder of Simplified SEO Consulting. With a background in counseling and a strong entrepreneurial spirit, Jessica has become an expert in search engine optimization (SEO) specifically tailored for therapists. Through her own journey of growing her counseling practice into a group practice, Jessica discovered the power of SEO in attracting ideal clients and expanding her business. She not only learned the ins and outs of SEO but also developed a systematic approach to help therapists navigate the complexities of online marketing. With a focus on practical strategies and step-by-step guidance, Jessica empowers therapists to optimize their websites and increase their online visibility, ultimately leading to improved client attraction and business growth. Her expertise in SEO has made her a trusted resource in the therapy community, and she continues to help therapists enhance their online presence through her consulting services.
Connect with Jessica Here:
https://simplifiedseoconsulting.com
https://www.instagram.com/simplifiedseo/
Register for the Perfect Work Week Workshop Here:
https://www.theeasilydistractedentrepreneur.com/workweek-oct-23/
Other resources mentioned in this episode:
Episode 175 of The Easily Distracted Entrepreneur Podcast
https://www.easilydistractedtherapist.com/
Inner Circle Membership
The key moments in this episode are:
00:00:01 - Being a Therapist in Today's World
00:00:30 - Introduction to SEO
00:02:24 - Overcoming Technophobia
00:05:57 - Balancing Multiple Roles
00:07:35 - Avoiding Shiny Object Syndrome
00:14:07 - Importance of Organic Search
00:14:56 - Starting with Google Ads or SEO
00:15:30 - Marketing on a Small Budget
00:17:14 - Adapting to Different Seasons of Life
00:19:33 - Starting with a Solid Website
00:27:16 - The Importance of Maintaining Your Voice and Brand
00:28:39 - Standing Out with Authenticity
00:29:51 - Duplicate Content and SEO
00:30:36 - Integrating Business Coaching and SEO
00:33:06 - Building Domain Authority and Trust
00:40:17 - The Importance of Making Big Changes
00:41:13 - Treating Google Like a Toddler
00:42:07 - The Benefits of Website Redesign
00:43:34 - Taking SEO Step by Step
00:44:48 - Contact Information and Additional Support