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Optimizing Google Ads with Fred Vallaeys: Tips and Strategies for Marketers

Digital Marketing Domination

Release Date: 07/10/2024

The Power of Negative Keywords: Reduce Wasted Spend and Improve Ad Quality show art The Power of Negative Keywords: Reduce Wasted Spend and Improve Ad Quality

Digital Marketing Domination

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. New episodes of Digital Marketing Domination drop every other week—follow us and leave a review on your favorite podcast platform.

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Achieving Brand Clarity with Fabian Geyrhalter: How Strong Branding Fuels Digital Marketing Success show art Achieving Brand Clarity with Fabian Geyrhalter: How Strong Branding Fuels Digital Marketing Success

Digital Marketing Domination

How does brand clarity impact digital marketing success? Branding expert Fabian Geyrhalter joins Jamil Zabaneh to break down why brand strategy is key for ROI, how to run effective brand workshops, top mistakes to avoid in rebranding, and how brand clarity ties directly to digital campaigns. They share real-world examples, discuss using AI for branding, and give actionable tips for standing out from competitors. New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to stay on top of the latest digital marketing strategies.

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Conversion Optimization Secrets with Talia Wolf: Customer Research, Emotional Targeting, and More show art Conversion Optimization Secrets with Talia Wolf: Customer Research, Emotional Targeting, and More

Digital Marketing Domination

How can emotional targeting and customer psychology transform your conversion rates? Talia Wolf, founder and CEO of GetUplift, joins Jamil Zabaneh to break down her proven framework for website and landing page optimization, including actionable research methods, audit strategies, and the most effective emotional triggers for both B2B and eCommerce brands. Learn how to do meaningful customer research on a budget, avoid common CRO mistakes, and use AI wisely in your marketing. New episodes drop weekly—subscribe and never miss expert advice to dominate your digital marketing strategy.

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AI and ChatGPT: Foundational Tactics from Kim Garst show art AI and ChatGPT: Foundational Tactics from Kim Garst

Digital Marketing Domination

In this episode, Jamil interviews Kim Garst, an expert in AI-driven productivity and online marketing. They discuss the most effective AI tools for digital marketers like ChatGPT, Claude, and Perplexity, and how to train AI with your brand voice. Kim also shares insights on how to streamline your workflow and enhance social media content using advanced AI tools. Don't miss expert tips on maximizing AI to save time and boost your business growth. Make sure to subscribe, rate, and leave a review on Spotify, Apple Podcasts, Amazon Music, or iHeartRadio for more episodes on the latest in digital...

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Accelerate Your Dealership's Growth: Advanced Marketing Strategies and Budget Planning for Automotive Success show art Accelerate Your Dealership's Growth: Advanced Marketing Strategies and Budget Planning for Automotive Success

Digital Marketing Domination

In this episode of Digital Marketing Domination, Jamil Zabaneh breaks down a comprehensive automotive dealership marketing plan. Discover tips for budgeting across new cars, used cars, parts, and service profit centers. Learn how to optimize paid search, display, and social media ads to maximize ROI. Tune in for actionable strategies to stay ahead in automotive digital marketing. Catch every episode on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio. If you enjoy our content, please subscribe, rate, and leave a review.

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Effective Content Marketing with Natalie Gullatt: Building Relevant and Engaging Campaigns show art Effective Content Marketing with Natalie Gullatt: Building Relevant and Engaging Campaigns

Digital Marketing Domination

Explore the intricacies of digital marketing with Natalie Gullatt as she shares her expertise on email marketing, strategic list-building, and the ethical use of AI tools like Jasper. Natalie delves into alternative outreach strategies, effective event follow-up tactics, and the importance of integrating digital and traditional marketing methods. Whether you're refining your B2B strategies or enhancing content consistency across platforms, this episode offers valuable insights to help you dominate the digital marketing landscape. Subscribe, rate, and leave a review if you enjoyed this episode!...

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Simplify SEO and Increase Conversions with Matt Bailey show art Simplify SEO and Increase Conversions with Matt Bailey

Digital Marketing Domination

Join Jamil Zabaneh as he hosts digital marketing expert Matt Bailey to break down effective SEO strategies. Learn how to enhance Google Business profiles, build high-quality backlinks, and use AI tools like ChatGPT for competitive analysis. Discover the importance of conversion optimization, user experience, and tracking direct business outcomes over site visits. Upskill your digital marketing game by tuning in and subscribing for more expert insights!

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Mastering Full Stack Marketing with Michelle Killebrew: Insights and Strategies for Digital Success show art Mastering Full Stack Marketing with Michelle Killebrew: Insights and Strategies for Digital Success

Digital Marketing Domination

Discover the power of full stack marketing with industry expert Michelle Killebrew. Learn about key strategies like market research, client engagement, and leveraging Gen AI tools such as ChatGPT, Perplexity, and Claude for marketing success. Uncover insights into optimizing digital campaigns, effective use of analytics, and the future impact of AI on SEO. Don't miss actionable advice for marketers and business owners looking to dominate their digital marketing efforts. Catch new episodes weekly on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio. Subscribe, rate, and review now!

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Navigating the Challenges and Opportunities in Paid Media with Lisa Raehsler show art Navigating the Challenges and Opportunities in Paid Media with Lisa Raehsler

Digital Marketing Domination

Join Jamil Zabaneh as he interviews Lisa Raehsler, a digital marketing expert with over 14 years of experience. Discover the evolution and future of paid media, the role of AI in campaign optimization, and top strategies for video advertising. Lisa shares her thoughts on B2B keyword research, avoiding common mistakes in paid search, and leveraging new technologies. Subscribe now on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio.

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The Blueprint for Success: Differentiating Marketing Plans from Marketing Budgets show art The Blueprint for Success: Differentiating Marketing Plans from Marketing Budgets

Digital Marketing Domination

Welcome back to Digital Marketing Domination with your host, Jamil Zabaneh. This episode dives into the distinctions between a marketing budget and a marketing plan. Jamil explains why simply knowing how much you're spending on digital marketing channels isn't enough. This episode emphasizes the importance of creating a comprehensive marketing strategy, setting clear objectives, and measuring success effectively. Whether you're managing a large budget for automotive dealerships or a smaller one for a niche business, this discussion is packed with actionable insights that can help you maximize...

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In this episode of Digital Marketing Domination, host Jamil Zabaneh sits down with Fred Vallaeys, cofounder of Optmyzr and a key player in the development of Google Ads. Fred shares his journey at Google, insights into the evolution of digital marketing, and the importance of quality score in PPC campaigns. They also explore the role of automation and AI, along with future trends like Performance Max campaigns. Fred offers practical advice for small businesses looking to enhance their digital marketing strategies.

Listen now on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio. Be sure to subscribe and leave a rating!