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Leveraging CTV and OTT Advertising for B2B Success with Matthew Sciannella
06/26/2024
Leveraging CTV and OTT Advertising for B2B Success with Matthew Sciannella
In this episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Matthew Sciannella, Senior Director of Demand Generation at Refine Labs. They explore groundbreaking B2B marketing strategies, including the use of Simplify for CTV advertising, leveraging OTT platforms and social media to enhance brand presence and the power of repurposing video content. Gain insights into effective ad targeting on LinkedIn, including demographic layering and account-based capabilities. Learn about industry CPMs and why LinkedIn excels in B2B tech advertising. Matthew also discusses the critical role of content and data infrastructure and the importance of personal branding in big-ticket B2B sales. Listen to Digital Marketing Domination on Spotify, Apple Podcasts, or your favorite platform now! In this episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Matthew Sciannella, Senior Director of Demand Generation at Refine Labs. They explore groundbreaking B2B marketing strategies, including the use of Simplify for CTV advertising, leveraging OTT platforms and social media to enhance brand presence and the power of repurposing video content. Gain insights into effective ad targeting on LinkedIn, including demographic layering and account-based capabilities. Learn about industry CPMs and why LinkedIn excels in B2B tech advertising. Matthew also discusses the critical role of content and data infrastructure and the importance of personal branding in big-ticket B2B sales. Listen to Digital Marketing Domination on Spotify, Apple Podcasts, or your favorite platform now!
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