Common Marketing Mistakes with Seran Glanfield
Boutique Fitness Marketing Podcast
Release Date: 10/16/2024
How I Really Work with Clients
Boutique Fitness Marketing Podcast
I'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic (of course!), and I wanted to ensure you all know how to work with my web design agency Pixality Design and me. For this episode, I’m welcoming Pixality Design’s project manager, Liz Strong, to the show! Liz has worked for me for over six years and is the one who keeps all the admin things and file organization running smoothly so I can focus on client projects. She’s the absolute best and is a big reason Pixality continues to operate...
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Email Marketing Trends with Catalina Zbar
Boutique Fitness Marketing Podcast
On this episode of the Boutique Fitness Marketing show, we’re talking about email marketing trends for studios in 2025—what’s in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today’s guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that’s helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive. We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the...
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Choosing the Right Studio Scheduling Software with Nick Hale
Boutique Fitness Marketing Podcast
On this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change. Today’s guest is Nick Hale, CEO and co-founder of , a scheduling platform designed for class-based fitness businesses. If you’ve ever felt overwhelmed by choosing the right studio scheduling software – which I think every studio owner can relate to – this episode is for you. A little bit about Nick: As the CEO and co-founder of fitDEGREE,...
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Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff
Boutique Fitness Marketing Podcast
Great marketing doesn’t always come from branding, social media or SEO—it starts with how you treat your customers. In this episode, we’re diving into why customer support is an excellent marketing strategy you might be overlooking and how you can use it to build loyalty, boost retention, and attract more members to your studio. Our guests are Chris Stevenson and Marisa Hoff, owners of . Together, Chris and Marisa own and operate an award-winning health club, and they help others do the same. A little bit about Chris and Marisa: Chris Stevenson, a former Power Ranger stuntman,...
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What your studio manager wishes you knew with Staci Alden
Boutique Fitness Marketing Podcast
In this episode of the Boutique Fitness Marketing Podcast, we’re diving into how to support your studio manager and set them—and your business—up for success. Our guest is the incredible , a consultant and strategic planner dedicated to helping fitness managers and studio operators elevate their teams, programs, and systems. If you’re ready to empower your studio manager, boost your team’s communication, and make your studio run like a dream, you’re in for a treat. A little bit about Staci: Staci brings a wealth of experience to everything she does and has worked with...
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Marketing on a Budget with Christa Gurka
Boutique Fitness Marketing Podcast
On this episode of The Boutique Fitness Marketing Podcast, we’re talking about something every small business owner can relate to: marketing on a budget and how to make every dollar count. Our guest is Christa Gurka, founder and CEO of in Miami, a multi-location boutique studio that combines Pilates and physical therapy. If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks or are trying to decide what to spend your limited marketing budget on, this episode is for you. A little bit about Christa: With over 30 years of experience in...
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Marketing Personal Training with Lawrence Neal
Boutique Fitness Marketing Podcast
In this episode, we’re diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those running appointment-based fitness businesses. I’m sitting down with Lawrence Neal, founder of and host of the . If you’re a trainer struggling to attract the right clients and ready to level up your personal training business, this episode is for you! A little bit about Lawrence: Lawrence has helped hundreds of HIT—that’s HIT with one I (High-Intensity Training)— business owners make more money through strategic...
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Building a Studio that Sells with Mitch McGinley and Kristin Abel
Boutique Fitness Marketing Podcast
In this episode of The Boutique Fitness Marketing Podcast, we’re diving into a topic every studio owner should have on their radar: building a studio that sells. For this episode, I’m thrilled to be joined by two incredible friends and experts from who specialize in helping fitness studio owners navigate the selling process. During our discussion, we get into what makes a studio attractive to buyers, the marketing strategies that can boost your studio’s value, and the biggest mistakes to avoid when preparing to sell. If you’ve ever wondered how to position your studio...
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Marketing Fitness Retreats with Jennifer Pahl
Boutique Fitness Marketing Podcast
Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Since opening Twist Yoga in 2013, Jen has hosted retreats in stunning destinations and knows...
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Fitness Brand Design with Olivia August
Boutique Fitness Marketing Podcast
Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at . A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and...
info_outlineWelcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business.
Today's guest is my friend Seran Glanfield, CEO and Founder of Spring Three Studio Business Consulting. She’s also the host of the award-winning Pilates Business Podcast, which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide.
In this episode, we discuss some common marketing mistakes we make and how to avoid them.
A little bit about Seran:
With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to scale their studios, transforming them into sustainably profitable, streamlined studios.
She’s a graduate of the prestigious London School of Economics and is also a MINDBODY certified business consultant, Walla Business Consultant and both Power Pilates and Romana’s Pilates trained Certified Pilates Teacher.
Seran’s expertise encompasses all facets of business management, including marketing, retention, sales, team management, pricing, and strategic growth.
Here’s a quick rundown of what we covered:
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Seran’s background in the boutique fitness industry and what drew her towards marketing for studios.
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The most common mistakes studio owners make in marketing.
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How can studio owners shift their marketing to communicate better what makes them unique?
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What branding and messaging really mean for a boutique fitness studio.
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What to do now if you’re making one of these mistakes.
Connect with Seran:
www.springthree.com
FREE DOWNLOAD: 30 REELS CAPTIONS
FOR YOUR FITNESS BUSINESS
Includes a step-by-step guide to creating reels that get your studio the visibility & brand awareness that leads to real growth!
https://www.springthree.com/