Boutique Fitness Marketing Podcast
Tired of aggressive, loud, and pushy marketing advice? Looking for a holistic marketing approach that’s sustainable and natural for your fitness business? Then you’re in the right place because it’s time to redefine what marketing means for boutique fitness studios. Marketing touches every aspect of your business: it’s tied to your pricing structure, sales process, brand photography, website, lead generation efforts, and more. It’s how you attract, convert and retain clients continuously. But if you’re a fitness expert and not a marketing professional, how do you make sure your marketing works how you need it to? On The Boutique Fitness Marketing Show, your host Connie Holen is diving into all things marketing for boutique fitness studios. From how to create the right intro offer to exploring the world of paid ads, Connie breaks down what you need to know to market a boutique fitness studio in a way that gets you results and makes your brand stand out.
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How I Really Work with Clients
03/05/2025
How I Really Work with Clients
I'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic (of course!), and I wanted to ensure you all know how to work with my web design agency Pixality Design and me. For this episode, I’m welcoming Pixality Design’s project manager, Liz Strong, to the show! Liz has worked for me for over six years and is the one who keeps all the admin things and file organization running smoothly so I can focus on client projects. She’s the absolute best and is a big reason Pixality continues to operate as well as it does. Here’s a quick rundown of what we covered on how I work with clients: How Connie got into working in the boutique fitness industry. How does Pixality work with clients? What are your most popular services? What is it like for a studio owner to work with Pixality? What does the journey look like from the initial inquiry to the finished project? What are some of the most common challenges studio owners face when creating a new website? How do you help them overcome those challenges? What other things can Pixality do to help studios outside the core website design services? What’s something clients might not realize about the amount of work or thought that goes into creating their website? Why should someone work with Pixality over other web designers? Connect with Pixality Design https://www.instagram.com/pixalitydesign/
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Email Marketing Trends with Catalina Zbar
02/26/2025
Email Marketing Trends with Catalina Zbar
On this episode of the Boutique Fitness Marketing show, we’re talking about email marketing trends for studios in 2025—what’s in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today’s guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that’s helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive. We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the horizon that every studio owner should keep an eye on. You're in the right place if you have a hunch that you could tap into more with email and texting. A little bit about Catalina: Catalina’s unique background spans financial services, boutique fitness, and marketing strategy, giving her an unmatched perspective on what it takes to succeed in this industry. Here’s a quick rundown of what we covered on email marketing trends: How Catalina found herself working with fitness studio owners What are the most prominent trends she’s seeing in email marketing for boutique fitness studios in 2025? What tactics are “out”? Are any specific subject lines or types of content (e.g., promotions, success stories, studio updates) performing particularly well? How are studios using texting along with email? What are some of her favorite tech tools that help make this happen? What does Catalina think boutique fitness studio owners are not doing enough with their email marketing? What trends in the broader fitness and wellness industry should studio owners keep an eye on for their marketing in the next one to three years? What’s a straightforward tactic a studio could implement today to see a quick win with their email campaigns? Connect with Catalina Telomereconsulting.com instagram.com/telomereconsulting
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Choosing the Right Studio Scheduling Software with Nick Hale
02/19/2025
Choosing the Right Studio Scheduling Software with Nick Hale
On this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change. Today’s guest is Nick Hale, CEO and co-founder of , a scheduling platform designed for class-based fitness businesses. If you’ve ever felt overwhelmed by choosing the right studio scheduling software – which I think every studio owner can relate to – this episode is for you. A little bit about Nick: As the CEO and co-founder of fitDEGREE, Nick leads a platform that simplifies scheduling and payments for class-based fitness businesses. His day-to-day focus is on making customer interactions seamless and stress-free, ensuring that fitDEGREE is the easiest part of a client’s day. In addition to optimizing the customer experience, Nick oversees the company’s financial operations, always working to keep the business running smoothly in the background. Here’s a quick rundown of what we covered on studio scheduling software: How did Nick end up in the fitness industry, specifically the software side of it? What trends is Nick seeing in scheduling software for fitness studios? Are there features or innovations that are becoming must-haves? How can studio owners assess whether their current software is still the right fit or if it’s time to make a change? When evaluating scheduling software, what key factors should studio owners consider to ensure it aligns with their business goals? Regarding functionality, are there any specific features Nick believes every scheduling software should have for class-based fitness businesses? What common mistakes do studio owners make when selecting scheduling software, and how can they avoid them? What are Nick’s top tips for ensuring a smooth and stress-free transition for studio owners switching to a new platform? Since Nick owns scheduling software, what’s the status of the FTC’s Negative Option Rule? Connect with Nick Instagram: https://www.instagram.com/fitdegree/ TikTok: https://www.tiktok.com/@_fitdegree Email: Other resources mentioned in this episode FTC’s Click to Cancel
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Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff
02/12/2025
Making Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff
Great marketing doesn’t always come from branding, social media or SEO—it starts with how you treat your customers. In this episode, we’re diving into why customer support is an excellent marketing strategy you might be overlooking and how you can use it to build loyalty, boost retention, and attract more members to your studio. Our guests are Chris Stevenson and Marisa Hoff, owners of . Together, Chris and Marisa own and operate an award-winning health club, and they help others do the same. A little bit about Chris and Marisa: Chris Stevenson, a former Power Ranger stuntman, and Marisa Hoff, an elementary school teacher, both found their calling in the health and wellness industry over two decades ago. Together, they owned and operated an award-winning health club that thrived on an unparalleled member experience driven by proper staffing, systematic operations, and world-class leadership. Since 2014, Chris and Marisa have been empowering small businesses, parks and recreation organizations, and audiences with the firsthand insights they gained. Here’s a quick rundown of what we covered on customer experience competitive edge: Chris and Maria’s background running a health club. What was the ‘aha’ moment when they realized member experience was the foundation of their club’s success? How can studio owners create a culture of care that their team genuinely embraces? What are some key components of a system supporting excellent customer service? What’s a common mistake they see studios making regarding customer care, and how can they fix it? What simple but effective ways can studio owners elevate customer support today? What’s one piece of advice you’d give to studio owners who want to turn their clients into their biggest brand advocates? Connect with Chris and Marisa www.tegfirm.com linkedin.com/company/theempowergroup @the_empower_group Other resources mentioned in this episode - tool to guide clients through creating video reviews
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What your studio manager wishes you knew with Staci Alden
02/05/2025
What your studio manager wishes you knew with Staci Alden
In this episode of the Boutique Fitness Marketing Podcast, we’re diving into how to support your studio manager and set them—and your business—up for success. Our guest is the incredible , a consultant and strategic planner dedicated to helping fitness managers and studio operators elevate their teams, programs, and systems. If you’re ready to empower your studio manager, boost your team’s communication, and make your studio run like a dream, you’re in for a treat. A little bit about Staci: Staci brings a wealth of experience to everything she does and has worked with everyone, from large luxury health clubs to small boutique studios. She’s designed world-class studios on tight budgets, launched signature formats, and created turnkey solutions to streamline operations and enhance customer experiences. Here’s a quick rundown of what we covered in this episode on supporting your studio managers: What is Staci currently doing in the fitness industry? The most prominent challenges fitness studio managers face and how owners can better support them. What role do studio managers usually play in client marketing, sales and retention? Are they mainly focused on day-to-day operations, or do they have a significant role in those marketing and sales processes? What are some best practices for ensuring the owner, welcome desk team and instructors stay aligned with current marketing campaigns? What are the most common weaknesses Staci sees with schedules and programming? What suggestions does Staci have to improve these weaknesses? What advice would Staci give to owners who want to empower their managers to take more ownership of the studio’s success? What gets overlooked most often when it comes to the manager-owner relationship? Connect with Staci Website/Newsletter: https://www.stacialden.com/ Schedule a FREE Fitness Program Strategy Meeting: https://calendly.com/alden-staci/30min LinkedIn: https://www.linkedin.com/in/staci-alden-ab2ab535/ Instagram: https://www.instagram.com/stacialdengf/
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Marketing on a Budget with Christa Gurka
01/15/2025
Marketing on a Budget with Christa Gurka
On this episode of The Boutique Fitness Marketing Podcast, we’re talking about something every small business owner can relate to: marketing on a budget and how to make every dollar count. Our guest is Christa Gurka, founder and CEO of in Miami, a multi-location boutique studio that combines Pilates and physical therapy. If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks or are trying to decide what to spend your limited marketing budget on, this episode is for you. A little bit about Christa: With over 30 years of experience in wellness and fitness, Christa has mastered the art of building a cohesive, budget-friendly marketing strategy that drives results. Beyond running her business, Christa mentors women entrepreneurs in boutique fitness and healthcare through her programs, helping them create sustainable, profitable businesses. Here’s a quick rundown of what we covered on marketing on a budget: How has Christa’s approach to marketing evolved over the years, especially when budgets were tight? What are a cohesive marketing plan's key elements, especially for businesses with a limited budget? How do you determine which marketing channels are the most valuable for boutique studios? Are there any “must-haves” for small businesses? What are some creative, low-cost ways she’s marketed Pilates in the Grove that had a significant impact? Are there any budget-friendly tools or systems Christa recommends? What’s the biggest mistake she sees small businesses make when trying to market on a shoestring budget? What would Christa recommend if someone could only do one thing to improve her marketing today? Connect with Christa
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Marketing Personal Training with Lawrence Neal
01/08/2025
Marketing Personal Training with Lawrence Neal
In this episode, we’re diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those running appointment-based fitness businesses. I’m sitting down with Lawrence Neal, founder of and host of the . If you’re a trainer struggling to attract the right clients and ready to level up your personal training business, this episode is for you! A little bit about Lawrence: Lawrence has helped hundreds of HIT—that’s HIT with one I (High-Intensity Training)— business owners make more money through strategic marketing, pricing, and sales tactics. With over a decade of experience, including co-founding a successful personal training studio, Lawrence knows precisely what it takes to thrive in an appointment-based model. Here’s a quick rundown of what we covered on marketing personal training: What is HIT training? Based on his experience in appointment-based businesses, what lead-generation strategies have worked best for attracting high-quality personal training clients? What sales strategies does Lawrence recommend for converting leads into paying clients? How can trainers overcome objections like cost or commitment? How does he recommend personal trainers package their services? Memberships? Session packages? Intro offers? What are Lawrence’s thoughts about pricing transparency? What, if any, pricing should trainers list on their websites? How can personal trainers nurture leads? What tools or systems does he recommend to keep leads engaged until they’re ready to buy? What’s the biggest mistake Lawrence sees trainers make regarding lead generation or sales, and how can they avoid it? Connect with Lawrence High Intensity Business: https://highintensitybusiness.com/
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Building a Studio that Sells with Mitch McGinley and Kristin Abel
01/01/2025
Building a Studio that Sells with Mitch McGinley and Kristin Abel
In this episode of The Boutique Fitness Marketing Podcast, we’re diving into a topic every studio owner should have on their radar: building a studio that sells. For this episode, I’m thrilled to be joined by two incredible friends and experts from who specialize in helping fitness studio owners navigate the selling process. During our discussion, we get into what makes a studio attractive to buyers, the marketing strategies that can boost your studio’s value, and the biggest mistakes to avoid when preparing to sell. If you’ve ever wondered how to position your studio for a future sale, this conversation is for you. Meet our guests… Mitch McGinley is the Founder and President of Boutique Fitness Broker and an all-around great guy. Mitch brings years of experience in hospitality and boutique studio ownership. He’s been in your shoes—he bought and sold his yoga studio and now helps others prepare their businesses for sale. Kristin Abel is the Vice President at Boutique Fitness Broker, a CPA, former studio owner, and self-proclaimed math nerd. Kristin has spent years coaching boutique fitness owners on creating systems for success and is passionate about helping studios thrive. Here’s a quick rundown of what we covered on building a studio that sells: What Mitch and Kristin do at Boutique Fitness Broker and what led them to help boutique fitness owners buy and sell studios. Is selling your studio an option for everyone? As former studio owners, was it always in your goals to build a business you could sell, or was that something that arose as an opportunity later on? What essential things must a studio have if they want to sell? What do buyers care about, and what don’t they care about? Do they typically see studios sell to individuals, other fitness businesses, or investment groups? Are there different modalities that are easier to sell? Is this something that changes rapidly, or are there general trends you see that hold over time? Are there specific marketing metrics that buyers look for? Should studio owners market their business differently if they know they want to sell in a few years? Are any of the following things buyers look at? Lead generation systems Brand recognition and curb appeal? Booking system efficiencies / SOPs Online presence: quality of online reviews / SEO What are some of the most successful studio sales they’ve been involved in? What made them stand out? Connect with Boutique Fitness Broker: https://boutiquefitnessbroker.com/
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Marketing Fitness Retreats with Jennifer Pahl
12/18/2024
Marketing Fitness Retreats with Jennifer Pahl
Retreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Since opening Twist Yoga in 2013, Jen has hosted retreats in stunning destinations and knows firsthand what works (and what doesn’t) when it comes to running and marketing these transformative experiences. In this episode, we cover: Jen’s journey with retreats, including where she’s taken her groups and her approach to planning. The truth about retreat profitability—can they really be a significant revenue driver? Proven marketing strategies for retreats, including how to craft messaging that resonates with your audience. Insights into what retreat-goers are looking for these days, like self-care, connection, and adventure. Practical tips for studio owners dreaming of running retreats or wanting to maximize the ones they already offer. Whether you’re new to the idea of retreats or you’ve already hosted a few, this conversation is packed with actionable advice and insider knowledge to help you make your next retreat a success. Connect with Jen: Retreats hosted by Twist Yoga: https://www.twist-yoga.com/retreats
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Fitness Brand Design with Olivia August
12/11/2024
Fitness Brand Design with Olivia August
Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at . A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs. Here’s a quick rundown of what we covered: What is branding and brand identity? What makes a good logo for a fitness studio? And what should you avoid? Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms? Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What’s next? How often should someone reassess their visual brand, and how do you know what it needs to stay current? Links: Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design Olivia's website: Bold August Design on Instagram: https://www.instagram.com/bold.august.design
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Money Matters: Growth vs Scale with Nina Israel
12/04/2024
Money Matters: Growth vs Scale with Nina Israel
What’s one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios. For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of . A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She’s seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money’s going – and she’s here to tell us it’s never as bad as you think. Nina’s superpower isn’t just helping her clients organize and manage their cash flow – it’s giving them the confidence and clarity to understand what their numbers mean. She’s saved her clients thousands of dollars and countless hours of stress, making finances feel approachable and empowering. Nina has helped me feel smart about the finances of my own business, and I can confidently say she’s the real deal. So, if you’re ready to turn your financial fears into financial resiliency, stay tuned! You’ll leave today’s episode with actionable tips and a new perspective on your business’s financial health. Here’s a quick rundown of what we covered: What Nina does at Taryn Financial and how she came to focus on the boutique fitness industry. What advice does Taryn have for listeners who feel they don’t have a good handle on their business's financial health? How do they start to get control of things? How can they begin to feel confident with their studio finances? In terms of marketing budgets, what range is considered “healthy?” Percentage of gross revenue? What do these marketing expenses typically include? Where are studios spending money when it comes to marketing? A primary goal for many clients who are in a period of focusing on marketing is growth. How does Nina approach growth goals from a financial perspective? What software features does Nina find as critical (or at least really helpful) for supporting financial wellness? Connect with Nina: https://tarynfinancial.com/home
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Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley
11/27/2024
Retention Sales + AI with Chris Appiah & Stephanie Breaux Bradley
Sales and marketing go hand in hand, and last season, on episode seven (), we talked to Chris Appiah and Stephanie Breaux Bradley from . It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation. A little bit about Chris: Chris has worked with companies like 24hr Fitness, Peloton, and Xponential Fitness. Now, he’s the Founder and CEO of The Sales Arms (TSA), an outsourced sales and marketing team for fitness studios. A little bit about Stephanie: Steph is a former barre studio owner, independent fitness business consultant, and TSA Vice President of Business Development. Here’s a quick rundown of what we covered: Chris and Stephanie’s 3 T's of good sales and what’s new in tech tools to help your sales process. What are the most important things to consider when evaluating a new tech tool supporting your sales system? How are Chris and Stephanie balancing AI/automated outreach and real people outreach? Lead generation and intro offer sales are much sexier and get most of the attention when people think of a sales strategy (or marketing, for that matter), but bringing a sales plan into your retention goals is probably equally or more important. What do studio owners need to know about sales when retaining clients? What are their tips for studios to maximize Black Friday/Small Business Saturday and the January gym rush? What systems can they start implementing now? What offers work well? Resources & Links Mentioned:
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Pro Tips for Studio Photo Shoots with Monika Normand
11/20/2024
Pro Tips for Studio Photo Shoots with Monika Normand
Photos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects researching fitness options that all-important first impression. With every web design project I do, photo selection is one of the hottest topics, and websites always turn out better when there’s a great studio photo shoot. For today’s episode, I’m excited to welcome Monika Normand to the show. A little bit about Monika: is a Dallas-based creative director and brand photographer specializing in vibrant, authentic content for personal brands, commercial brands, and hospitality-based businesses. I worked with Monika on MY last personal photo shoot in Dallas a few years ago while in town for the Cryotherapy Convention. All the recent photos of me you see online came from her camera. I was impressed with the quality of the photos I got, how organized she was, and the prep work that ensured I got everything I needed from the shoot. Here’s a quick rundown of what we covered: What exactly Monika does and the types of businesses she’s worked with. What does the creative direction look like when someone works with Monika, and how does she help business owners arrive at the overall vibe they want for their photo shoot? Video shoots and backgrounds are becoming more common. What does Monika look for when creating good website video backgrounds? What prep work does Monika recommend business owners do before the photo shoot? What do fitness studio owners need to know about how to find a good photographer near them? How can people learn more about Monika and her work? Connect with Monika: Other Resources mentioned in this episode:
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Teacher Training is Good Marketing with Suzy Levi
11/13/2024
Teacher Training is Good Marketing with Suzy Levi
Welcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with Suzy Levi of . A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and running her own boutique studio in St Paul, Minnesota. Here’s a quick rundown of what we covered: Suzy’s studio experience and her journey towards adding a teacher training program. Why does Suzy like this approach over other revenue streams? (ie. Retail, expanding services, retreats, corporate wellness programs?) When is a good time for a studio to add an instructor training program? Should they be open for a certain amount of time? What’s the experience level needed to pull something like this off? How hard is it to fill a teacher training program? What are some of the best ways Suzy has found to do that? Open House Q&As are a common promotion before teacher training. Has Suzy found these to be effective? Do smaller workshops throughout the year build to the big enrollments? How has having the ‘school’ element influenced Suzy’s studio’s brand? What about client retention? Other tips for marketing a successful teacher training program. Why testimonials matter. Why you shouldn’t rely solely on digital marketing. If someone is listening and thinking that adding a training program would be a great next step for their studio, how should they start? What are the things they need to get the ball rolling? Connect with Suzy https://www.suzylevi.com/
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Paid Ads that Work with Dave Pancham
11/06/2024
Paid Ads that Work with Dave Pancham
If you’re running paid ads for your studio or considering doing so, you’ll like this episode. My guest today is Dave Pancham, founder and CEO of Go , a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success. A little bit about Go Pancham: Go Pancham was created to be a trendsetter in reliable, results-driven marketing for health and fitness franchises. Whether you’re looking to increase memberships, grow your brand awareness, or drive more sales, they’ve made it their mission to expand your belief of what’s possible and deliver unmatched results. Here’s a quick rundown of what we covered: What does Dave do at Go Pancham, and how did he find himself in the fitness niche? How are paid ads working these days for boutique fitness studios? Are they worth it? Is the ROI really there? How is the marketing landscape changing? What do studio owners need to know to keep up with what consumers connect with? What type of ad creative is performing the best in 2024? A studio can run ads on many platforms (Facebook, Instagram, Google, YouTube, TikTok). Does Dave have a favorite right now? How do you decide which platform to use if a studio has a limited budget? Connect with Dave https://www.gopancham.com/
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Growing a Motivated Movement Community with Meghan Kinsey
10/30/2024
Growing a Motivated Movement Community with Meghan Kinsey
We’re back with another episode of the boutique fitness marketing podcast! My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show. A little bit about Meghan: Meghan Kinsey is the founder, owner, and health coach of in Amesbury and Rowley, MA (and soon in North Hampton, NH) and globally on Zoom. At 50+ years old, her extensive background as a classroom teacher, sales rep, community organizer, city councillor, childbirth educator, barre instructor, health coach, and studio owner has coalesced into her role of Joy Coach. Here’s a quick rundown of what we covered: Meghan’s backstory, including why she does what she does and how she got to where she is as a studio owner. How have Motivate’s services expanded, and how did those additional revenue streams come about? What is the entry offer? What’s the top of the marketing funnel for her services? Do people come for the fitness classes and then participate in other things? Do health coaching, retreats, and more bring people in? How do you market health coaching and retreats? How does Motivate retain clients? Why is Meghan opening another location? What are the things she looks for when considering a new location? What, if anything, is she doing differently this time since she’s already done this once before? What promotions or specials does she offer for a new studio’s grand opening? Do they do founders' membership rates? How does Meghan plan to launch the brand in a new community? Motivate Movement recently rebranded (previously Motivate Barre); what were the challenges with that? Looking back, is she glad she made the switch? Connect with Meghan: https://motivate-movement.com/
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Common Marketing Mistakes with Seran Glanfield
10/16/2024
Common Marketing Mistakes with Seran Glanfield
Welcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business. Today's guest is my friend Seran Glanfield, CEO and Founder of . She’s also the host of the award-winning , which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide. In this episode, we discuss some common marketing mistakes we make and how to avoid them. A little bit about Seran: With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to scale their studios, transforming them into sustainably profitable, streamlined studios. She’s a graduate of the prestigious London School of Economics and is also a MINDBODY certified business consultant, Walla Business Consultant and both Power Pilates and Romana’s Pilates trained Certified Pilates Teacher. Seran’s expertise encompasses all facets of business management, including marketing, retention, sales, team management, pricing, and strategic growth. Here’s a quick rundown of what we covered: Seran’s background in the boutique fitness industry and what drew her towards marketing for studios. The most common mistakes studio owners make in marketing. How can studio owners shift their marketing to communicate better what makes them unique? What branding and messaging really mean for a boutique fitness studio. What to do now if you’re making one of these mistakes. Connect with Seran: FREE DOWNLOAD: 30 REELS CAPTIONS FOR YOUR FITNESS BUSINESS Includes a step-by-step guide to creating reels that get your studio the visibility & brand awareness that leads to real growth!
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Guerrilla Marketing with Niki Riga
10/16/2024
Guerrilla Marketing with Niki Riga
Welcome back to another episode of the Boutique Fitness Marketing podcast! I’m so excited for this episode because if you know today’s guest, you know it will be packed full of good ideas. Today, we’re discussing offline marketing ideas—marketing that doesn’t involve Facebook, Google, or any social media. Our guest is Niki Riga, Owner of A little bit about Niki: Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because she was regularly asked, “How did you do that!?” by other studio owners who were drowning in the day-to-day of business ownership without support. She loves showing studio owners how they, too, can achieve their long-term entrepreneurial goals; they just need some guidance and a well-strategized to-do list. Here’s a quick rundown of what we covered: Niki’s backstory, including how she transitioned from barre studio owner to running a coaching business. What is guerilla marketing? What are some of the best offline marketing campaigns Niki has seen work? Tips on hosting free marketing events and getting people to come to the studio afterwards. How does seasonality come into play with guerrilla marketing? Is there a best time of year to put effort into these things? Ideas for studio owners who are in a slump and don’t have a large budget to invest in paid marketing. Where should they start? Where you can find Niki, how you can work with her and some details on her . Connect with Niki:
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Season Kickoff + State of The Industry with Nicole D'Andrea
10/16/2024
Season Kickoff + State of The Industry with Nicole D'Andrea
Welcome back to the Boutique Fitness Marketing podcast – season two! I’m excited to be dusting off the podcast for another round, and I’ve got a long list of great guests already lined up for this season, so if you’re new to this podcast or returning from season one, welcome. To kick things off for the season, we’ll have a little ‘state of the industry’ chat with my friend, yoga studio owner and fitness business consultant Nicole D’Andrea. A little bit about Nicole: Nicole owns in New Jersey and founded , a growth and marketing agency with one goal: to help women in the wellness world stop undervaluing themselves and their businesses. I can’t think of a better person to help kick off season two with insight into what’s happening in the boutique fitness industry. Nicole’s in it every day in her own business and has a first-row seat to what’s working, what’s shifting, and what’s new in the world of studio ownership. Here’s a quick rundown of what we covered: How Nicole got started in the industry. What the industry looks like right now in fall 2024. What trends and conversations is Nicole seeing? Services and pricing options that are selling well? Studios niching or expanding services? Studios looking to add locations? Scale back and focus on profits? What does Nicole see working well for intro offers right now? What’s the intro offer at Blackbird? What processes does Nicole have behind it to ensure people stick around? Are there any other intro offers or special offers Nicole has seen work well recently? What tech tools is Nicole using at Blackbird? Why? What are the most important things you think someone should look for in a tool? What marketing channels or activities are Nicole and her clients focusing on today? SMS, Email, Instagram, Paid ads, etc. Nicole’s thoughts on the secret to success of running a profitable studio in the long run. Connect with Nicole: Nicole's consulting business: Nicole's free facebook group for studio owners:
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Marketing Moves from Season 1
12/13/2023
Marketing Moves from Season 1
As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If you’re just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!
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Building an Employee Brand with Katie Santos
12/06/2023
Building an Employee Brand with Katie Santos
Hiring and team management doesn’t at first feel like it’s very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goals…., whether it’s to get your people on-board with the required sales process or to ensure you’re providing an excellent customer experience day in and day out.. So it’s clear to me that having a good employee culture and training is critical to your marketing success. With me today to talk all about building that employee brand is my friend, former Pilates studio owner and the founder of Fitness HR, Katie Santos.
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Blueprint for a Modern, Easy-to-Navigate fitness website
11/29/2023
Blueprint for a Modern, Easy-to-Navigate fitness website
I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode we’ll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..
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Ultimate Studio Start-up Checklist with Michael Jay
11/22/2023
Ultimate Studio Start-up Checklist with Michael Jay
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Local SEO Quick Wins you can do today
11/15/2023
Local SEO Quick Wins you can do today
Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.
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Google ads vs. Social media ads
11/08/2023
Google ads vs. Social media ads
Google ads vs Social ads… which one is right for your studio? If you’re considering dipping your toes into paid ads or you’ve been boosting posts here and there kind of randomly, this episode is for you!
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Finding the edge of automations with Nt Etuk
11/01/2023
Finding the edge of automations with Nt Etuk
You’ve heard the buzz about Chat Gpt, it's the marketing news story of the year. You’ve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness? With me to answer those questions and more is Nt Etuk, Founder and CEO of FitGrid
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How boutique are you really? With Lisa Cutts
10/25/2023
How boutique are you really? With Lisa Cutts
In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.
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Sales process industry secrets with Chris Appiah + Stephanie Breaux Bradley
10/18/2023
Sales process industry secrets with Chris Appiah + Stephanie Breaux Bradley
Sales and marketing are 2 sides of the same coin. In this episode I'm talking with Chris Appiah and Stephanie Breaux Bradley from the Sales Arms about how boutique fitness studios can improve thier sales process to covert more leads to clients.
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Is your business a brand?
10/11/2023
Is your business a brand?
Hi everyone, welcome back to another episode of the BFM podcast. In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.
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Building Community with Amy Glosser
10/04/2023
Building Community with Amy Glosser
The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.
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