Growing a Motivated Movement Community with Meghan Kinsey

We’re back with another episode of the boutique fitness marketing podcast! 

My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show.

A little bit about Meghan:

Meghan Kinsey is the founder, owner, and health coach of Motivate.® Movement in Amesbury and Rowley, MA (and soon in North Hampton, NH) and globally on Zoom. 

At 50+ years old, her extensive background as a classroom teacher, sales rep, community organizer, city councillor, childbirth educator, barre instructor, health coach, and studio owner has coalesced into her role of Joy Coach.

Here’s a quick rundown of what we covered:

• Meghan’s backstory, including why she does what she does and how she got to where she is as a studio owner. 

• How have Motivate’s services expanded, and how did those additional revenue streams come about?

• What is the entry offer?

• What’s the top of the marketing funnel for her services? 

• Do people come for the fitness classes and then participate in other things? 

• Do health coaching, retreats, and more bring people in? 

• How do you market health coaching and retreats? 

• How does Motivate retain clients? 

• Why is Meghan opening another location? 

• What are the things she looks for when considering a new location?

• What, if anything, is she doing differently this time since she’s already done this once before?

• What promotions or specials does she offer for a new studio’s grand opening? 

• Do they do founders' membership rates?

• How does Meghan plan to launch the brand in a new community? 

• Motivate Movement recently rebranded (previously Motivate Barre); what were the challenges with that?

• Looking back, is she glad she made the switch?

Connect with Meghan:

https://motivate-movement.com/