How Brad Sugars Built a Global Coaching Empire from Scratch
Release Date: 07/09/2025
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info_outlineIn this powerful episode of the Super Entrepreneurs Podcast, host Shahid Durrani sits down with Brad Sugars, the legendary founder and chairman of ActionCOACH—the world’s largest business coaching franchise with offices in over 80 countries. With over 280,000 business owners coached and more than $2.5 billion in revenue influenced, Brad shares battle-tested wisdom on how to scale businesses, avoid common entrepreneurial traps, and use your business to fund real wealth.
From his early days wholesaling pizzas to owning restaurants, real estate, luxury cars, and launching new businesses with his daughter, Brad breaks down the mindset, strategies, and systems that separate successful entrepreneurs from the rest.
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Chapter Stamps:
00:56 Meet Brad Sugars: Business Coaching Legend
02:03 The Journey of Action Coach
02:50 Public Speaking Tips from Brad
04:41 Brad's Early Business Ventures
05:13 Lessons from Failure
07:02 Investing in People, Not Ideas
10:31 Parenting and Education Insights
12:35 Scaling Businesses: Common Mistakes
13:01 Investing in Younger Generations
13:21 Identifying and Scaling Business Opportunities
14:15 Strategic Business Models
14:47 The Importance of Scalability
15:29 Marketability and Opportunity Size
19:31 Real Estate Investment Strategies
20:07 Niche Focus in Real Estate
21:42 Balancing Business and Personal Investments
23:00 Creative Investment Approaches
24:16 Final Thoughts and Farewell
Pullout Quotes:
- “You can lose the money, but you never lose the knowledge and the skills.”
- “Blame, excuses, and denial—those three will kill your success faster than anything.”
- “I invest in the people, not the idea. Ideas are a dime a dozen. Execution is rare.”
- “Scaling isn’t about the product—it’s about the model.”
- “My business makes the money. My investments pay for my life.”
Social:
Website: https://www.actioncoach.com/
LinkedIn: https://www.linkedin.com/in/bradsugars/
Instagram: https://www.instagram.com/bradleysugars
Facebook: https://www.facebook.com/BradleySugars/
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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