Liz Steblay on Winning Clients Without “Selling” and Charging What You’re Worth
Release Date: 08/27/2025
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info_outlineIf the word “sales” makes you want to hide, this episode is your turning point. Liz Steblay—founder of ProKo Agency and co‑founder of PICA (Professional Independent Consultants of America)—shares a practical blueprint for solopreneurs to win premium clients without feeling salesy. We unpack the mindset shift from “closing” to discovering fit, how to narrow your niche so you become memorable and referable, and actionable pricing tactics so you finally charge what you’re worth. We also get real about FUD (fear, uncertainty, doubt), daily grounding practices that keep you centered, and why community beats going it alone. If you’re building a business on your own terms, this conversation will feel like fresh air.
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Chapter Stamps:
00:31 Meet Liz Steblay: Independent Consulting Expert
02:04 Liz's Journey to Self-Employment
04:08 The Mindset Shift for Solopreneurs
04:57 Overcoming the Fear of Sales
08:49 The Importance of Authenticity and Confidence
13:20 Daily Practices for Success
21:39 Finding Your Tribe and Support System
26:17 Setting Your Rates with Confidence
Pullout Quotes:
- “I’m living proof that you can be successfully self‑employed and never have to do sales.”
- “I literally fell into my first consulting contract before I even had a laptop.”
- “Business development equals relationship development.”
- “The second key to success is to be memorable and be known for something.”
- “The only way out is through.”
Social:
Website: https://www.lizsteblay.com/
LinkedIn: https://www.linkedin.com/in/independentconsulting
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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