He Spent $40M on Horses Using DATA... Made $64M Back (First Triple Crown in 37 Years)

What happens when a Harvard-trained mind obsessed with data meets a 300-year-old sport run on “eyeballs and intuition”? You get Jeff Seder—and a blueprint for spotting champions before the world sees them.

In this conversation, Jeff shares how he spent decades building a proprietary database on elite equine performance, inventing tools along the way (yes, including a portable ultrasound protocol for horses) to measure what actually predicts winning. He explains the counterintuitive metrics that matter, how EQB avoids breakdowns while extending careers, and the call that turned a $40M buying spree into $64M—culminating in American Pharoah, the first Triple Crown winner in 37 years. It’s part Moneyball, part moonshot, and all relentless faith.

If you’re an entrepreneur, investor, or operator, you’ll love Jeff’s “show me the data” ethos, his rule for evaluating talent (equine or human), and the mindset that carried him through 20 years of “no” before everything clicked.

Hit play to learn:

• Why elite-athlete data does not look like average data—and how that changes decisions
• The multi-variable checklist EQB uses to buy future winners (and what they ignore)
• How to de-risk big bets with original research, better questions, and patience
• The mindset move: “How do you know?” as a daily operating system

Ready to think bigger—and smarter? Let’s dive in.

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Chapter Stamps:

00:52 Jeff Seder's Unique Background

01:24 The Birth of EQB and Early Challenges

03:58 Innovations in Horse Racing Technology

05:44 Breakthrough Successes and Key Partnerships

08:45 The Rise of American Pharaoh

10:29 Overcoming Industry Skepticism

15:10 Applying Data Analysis to Human Athletics

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5. Top 5 verbatim pull-out quotes (guest)

• “You have to build a database on the elite athletes to understand what there's different and what you're looking for and what to do with it.”
• “I actually, along the way, invented the first portable ultrasound machine to go in and look at a horse's heart…”
• “He's not fast, but he never slows down.”
• “Sell your house, don't sell this horse.”
• “The main thing that I did right, was not trusting anybody to give me an answer without asking them. How do you know…”

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6. Social + Disclaimers block

Social:
Website: https://www.eqb.fyi/

Linkedin: https://www.linkedin.com/in/jseder

Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

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