I interviewed 100+ dog parents before launching my product. The #1 pain point led to VIRAL TikTok videos with 500k+ views
Driving Impact: The Top 5% Method®
Release Date: 09/11/2025
I interviewed 100+ dog parents before launching my product. The #1 pain point led to VIRAL TikTok videos with 500k+ views
Driving Impact: The Top 5% Method®
Follow us on all podcasting channels. Comment + Watch the video on Spotify. Follow us online: Discover the Career Masterclass to launch a side business, accelerate your career or develop your personal brand: Join the 28,000 high performance tribe in my FREE newsletter: https://www.top5method.com/ Summary: In this episode of Driving Impact, host Katheline reconnects with former Google colleague Ivana Tay, who has transformed from a sales professional in the trenches to the CEO and founder of Playfield (), a pet gear company. Ivana shares her unconventional journey from...
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How a Google Leadership Program "the Coffee Club" taught her the Skills to build a 6-figure business
Driving Impact: The Top 5% Method®
Follow us on all podcasting platforms + Comment (on Spotify) and LinkedIn Summary: This episode is a teaser of our episode to come this thursday featuring Ivana Tay, the Founder and CEO of Playfield. We discuss how the Coffee Club at Google taught her the executive presence that built a 6-figure empire, how a stranger's trench coat in a Google bathroom led to a 6-figure business empire and how she guessed a CEO's email address and got a reply in minutes. Follow us online: Katheline's Linkedin: Discover the Careeer Accelerator: ...
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💌 The Love Tour continues: "It impressed me so much I knew I had to reach out".
Driving Impact: The Top 5% Method®
Follow us on all podcasting platforms + Comment (on Spotify) and LinkedIn Summary: This episode is more of a VLOG than a formal podcast episode. I continue on my love tour and this time I'm sending love to Deepa. My goal is to give back to the community and to people who took the time to comment on an episode or anywhere on the internet regarding an episode. To get is to give. Let's think about giving more and it all will come back. Follow us online: Katheline's Linkedin: Discover the Careeer Accelerator: Instagram: Linkedin Company Page: ...
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Believe in the Impossible DREAM... Love Letter #1 for Katarina! 🩷🩷🩷
Driving Impact: The Top 5% Method®
Follow us on all podcasting platforms + Comment (on Spotify) and LinkedIn Summary: This episode is more of a VLOG vs. a podcast episode. I start my love tour and this time I'm sending love to Katarina. We discusses the excitement of starting a new career and the importance of dreaming big while taking manageable steps towards goals. We talk about the significance of personal branding and self-expression, the importance of sharing our journey and rediscovering our voice on platforms like LinkedIn. Appreciate the journey and do not succumb to anxiety about their career...
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"You have to create the BIG IDEA." From Sales to CEO of a 7-Figure Company, Chantel George's Story
Driving Impact: The Top 5% Method®
Follow us on all podcasting channels. Follow us online: Join the 28,000 Tribe free newsletter: Discover the Career Masterclass: Apply to the Academy: https://www.top5percentmethod.com/apply Katheline's Linkedin: Instagram: Linkedin Company Page: Website: Summary: In this conversation, Chantel George, the CEO of Sistas in Sales shares her journey from being an individual contributor in tech to becoming the CEO of Sistas in Sales. She discusses the importance of relationships, and staying true to oneself is crucial for leadership. ...
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A Google saleswoman walks into a room of 11 men. The CEO interrupts her. This defined HER CAREER.
Driving Impact: The Top 5% Method®
Sheena’s first trip to the US as a business development manager brought her into an executive boardroom alone, and facing 11 men. Before she could finish her opening, the CEO interrupted... What happened next defined her career. Sheena also addresses the challenges she faced as a woman in tech, her strategies for overcoming imposter syndrome, and her insights on personal growth and intuition. Follow us on all podcasting channels. Follow us online: Discover the Career Masterclass: Apply to the Academy: https://www.top5percentmethod.com/apply Join the...
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From Chaos to Clarity: Using the 888 Lion's Gate Portal to Amplify Your Leadership (888 Part 2)
Driving Impact: The Top 5% Method®
Follow us on all podcasting platforms + Comment (on Spotify) Summary: In this episode, we delve into the fascinating intersection of strategic planning and cosmic timing, exploring how the 888 Lionsgate Portal can serve as a powerful catalyst for personal and professional growth. Discover the neuroscience behind heightened awareness during this astronomical event and learn how to harness its energy for strategic visioning, leadership amplification, and team alignment. Whether you're a CEO, entrepreneur, or ambitious professional, this episode offers insights into leveraging cosmic...
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Why Top CEOs Are Using the 888 Method, a Portal to 10X Their Strategic Vision (Part 1)
Driving Impact: The Top 5% Method®
Follow us on all podcasting channels. Follow us online: Katheline's Linkedin: Instagram: Linkedin Company Page: Website: Summary In this conversation, Katheline discusses the significance of the Lion's Gate Portal, which occurs annually between July 26 and August 12, peaking on August 8. She explains the astronomical alignment of Earth, the sun, and Sirius, emphasizing its historical importance to ancient civilizations like the Egyptians. Katheline highlights the portal's potential for setting intentions, strategic planning, and personal growth,...
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Why Your Biggest Dreams Need to 'Simmer' Before They Can Come Through
Driving Impact: The Top 5% Method®
Why Your Biggest Dreams Need to 'Simmer' Before They Can Come Through Follow us on all podcasting channels. Follow us online: Join the 28,000 Tribe free newsletter: https://www.top5method.com/ Katheline's Linkedin: Instagram: Linkedin Company Page: Website: Summary: During this special episode, Katheline reflects on the 11 journey from vision to realily.
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Why Intentional Ambition is the NEW Career CURRENCY
Driving Impact: The Top 5% Method®
Follow us on all podcasting channels. 1) Discover Shankar Desai's Relationship platform: Pebble AI - 2) Purchase Rha Goddess's book: Intenational Ambition - 3) Follow the podcast online: Discover the Career Masterclass: Apply to the Academy: https://www.top5percentmethod.com/apply Join the 28,000 Tribe free newsletter: https://www.top5method.com/ Katheline's Linkedin: Instagram: Linkedin Company Page: Website: Summary: For this special episode, I welcome two guests: Soul Coach Rha Goddess and Serial Entrepreneur and...
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Comment + Watch the video on Spotify.
Follow us online:
- Discover the Career Masterclass to launch a side business, accelerate your career or develop your personal brand: https://www.top5percentmethod.com/
- Join the 28,000 high performance tribe in my FREE newsletter: https://www.top5method.com/
Summary:
In this episode of Driving Impact, host Katheline reconnects with former Google colleague Ivana Tay, who has transformed from a sales professional in the trenches to the CEO and founder of Playfield (https://ourplayfield.com/), a pet gear company. Ivana shares her unconventional journey from corporate life to entrepreneurship, discussing the challenges she faced as a first-generation college graduate and daughter of immigrants in finding her voice in corporate America.
She shares that participating in Katheline's leadership program has helped increase her Executive Presence and take BOLD steps in her career. The conversation explores her early entrepreneurial spirit, the pivotal moments that gave her the courage to leave her eight-year career at Google, and how she built a six-figure business in just one year. From discussing executive presence and career reinvention to the practical realities of running a product business, Ivana offers candid insights about taking bold career leaps and building something from scratch.
Chapters
00:00 Navigating Cash Flow Challenges in Product Businesses
03:00 From Corporate to Entrepreneur: Ivana's Journey
06:09 Overcoming Cultural Barriers in Corporate America
09:11 The Power of Authentic Networking
11:49 Turning Adversity into Opportunity: The Bike Incident
14:49 Launching Playfield: The Birth of a Brand
17:57 Designing for Pet Owners: The Bailey Kit
21:05 Understanding Customer Pain Points
24:07 The Intersection of Lifestyle and Pet Care
27:57 Navigating Career Transitions
30:06 The Journey to Entrepreneurship
32:49 Financial Planning for Startups
34:03 Understanding Product Margins and Supply Chain
36:14 Cash Flow Management in Product Businesses
38:45 Scaling and Distribution Strategies
40:13 Building Confidence and Executive Presence
46:00 Radical Career Advice and Finding Your Voice