Ep.78 Susanne Clausen | Securing Reading’s Creative Infrastructure
Release Date: 01/08/2026
My Local Marketer Podcast
This episode features Peter Andrijeczko, a Reading-based cyber security expert and Information Security Manager. The conversation delves into the human side of security, defining it as the essential practice of protecting valuable data from "bad actors". Peter emphasises that employees serve as a business's first line of defence and highlights the importance of education in spotting threats like phishing. We also discuss the evolution of security models, moving from traditional "bastion" defences to the modern Zero Trust approach—a "verify, don't trust" philosophy that constantly monitors...
info_outlineMy Local Marketer Podcast
This episode focuses on the importance of customer funnels and how they provide the systems and processes necessary to serve customers effectively. We delve into the intersection of various marketing models, highlighting the contentious debate between traditional funnels and circular "flywheel" model proposed by HubSpot. The interview then highlights Maria’s framework—the AICAL model—which focuses on Awareness, Interest, Consideration, Action, and Loyalty to ensure a holistic approach to the customer experience. KEY TAKEAWAYS Implement the AICAL Framework for Clarity: Utilise the...
info_outlineMy Local Marketer Podcast
This episode features Julie Williams, an executive coach and founder of Coaching Reading, who discusses her transition from corporate marketing to coaching and her mission to ignite "authentic leadership" within individuals and teams. Julie brings over 15 years of senior marketing experience and a decade of specialised coaching expertise to the conversation. The conversation delves into the intersection of brand and leadership, highlighting how Julie helps leaders align their personal values with their organisation’s culture. She describes her role as "lighting fires"—a philosophy that...
info_outlineMy Local Marketer Podcast
This episode features Susanne Clausen, Chair of Open Hand Open Space (OHOS) and Professor of Fine Art at the University of Reading. The conversation delves into the unique nature of Open Hand Open Space, which is housed in Brock keep, a historic military keep on Oxford Road. Susanna emphasises that it serves as the town's only dedicated provider of long-term artist studios and the only dedicated contemporary art gallery in Reading. We also discuss Susanne’s work and her exhibitions, as well as the vital role OHOS plays in providing affordable infrastructure for local creatives. Finally, the...
info_outlineMy Local Marketer Podcast
In the final My Local Marketer episode of 2025, Maria shares four key takeaways from local business interviews to help Reading-based entrepreneurs succeed in 2026. 1. Mastery of Industry Insights Maria highlights Becky Ottery from Eclectic Games, who stays competitive by tracking designer blogs, attending trade shows, and listening closely to customer interests. To streamline this, Maria suggests using AI prompts—specifying your niche and location—to identify the best sources and people to follow. 2. Strategic Positioning Differentiating your business from giants like Amazon is essential....
info_outlineMy Local Marketer Podcast
This episode features Tomson Chauke, a musician, community leader, and founder of World Groove, discussing his mission to build bridges across the diverse communities of Reading. Tomson wears many hats, including running his band Limpopo Groove, working as a session musician, and hosting a radio podcast on B Radio. The conversation centres on the work of his main project, World Groove CIC, which uses African drumming to help young people and young adults with autism find their rhythm. Tomson explains how this work creates a vital community where parents and carers also meet, share experiences,...
info_outlineMy Local Marketer Podcast
In this episode, Will Carver, a successful writer, podcaster, and fitness business owner, shares his philosophies on work and creativity. The conversation delves into his preference for the title "writer" over "author," his method for balancing his different activities and roles, and his views on the changing landscape of the publishing industry. The discussion begins with Carver's view that a writer uses words to change the world and make sense of difficult subjects. We then discuss his podcast, Nothing Important Happened Today, and how Will uses this creative outlet. We then turn towards...
info_outlineMy Local Marketer Podcast
Ep.74 The Mirror Test: How Do you Reflect Your Target Market? This episode features Brendan Carr, Community Engagement Curator at Reading Museum, discusses his role, the museum's vast collections, and strategies for engaging audiences. Brendan was born and bred in Reading and has a wealth of experience in museums, including the last 25 years at Reading Museum. The conversation delves into the evolution of Reading Museum, which is housed in the beautiful red brick Reading Town Hall and has been accumulating collections for over 140 years. He emphasises that the visible displays are just the...
info_outlineMy Local Marketer Podcast
This episode features Alex Langlais, the owner of Café Yolk, discussing her background, the development of Café Yolk, and her philosophy on running a successful hospitality venture. The conversation delves into the diverse community it serves, and the detailed operational strategy behind its success. The discussion begins with Alex's French-Canadian background and her upbringing in the restaurant industry, highlighting the essential need for passion and resilience in the field. She explains that Café Yolk was created to fill a market gap by delivering good quality food at an affordable...
info_outlineMy Local Marketer Podcast
This episode features Tony Cowling and Tricia Marcousé of Draughtbusters, a community group dedicated to draught proofing the homes of people in energy poverty. Originating from a 2013-2014 initiative by Reading Borough Council, the service is provided free of charge. Despite the low overhead, the work is highly impactful: draught proofing can lead to annual savings of £150 to £250 and more on energy bills. Tony, a former builder, explains that common draughts are found in places like leaky trickle ventilators, under newly fitted doors, around pipes, and through floorboards. Draughtbusters...
info_outlineThis episode features Susanne Clausen, Chair of Open Hand Open Space (OHOS) and Professor of Fine Art at the University of Reading. The conversation delves into the unique nature of Open Hand Open Space, which is housed in Brock keep, a historic military keep on Oxford Road. Susanna emphasises that it serves as the town's only dedicated provider of long-term artist studios and the only dedicated contemporary art gallery in Reading. We also discuss Susanne’s work and her exhibitions, as well as the vital role OHOS plays in providing affordable infrastructure for local creatives.
Finally, the conversation covers the significant challenges regarding the building's future. Susanne concludes by encouraging listeners to visit the gallery to discover the "best kept secret" of Reading’s cultural landscape.
KEY TAKEAWAYS
1. Retention of Local Talent
For a town to thrive, it must provide the infrastructure necessary to keep skilled graduates from local institutions like the University of Reading. OHOS serves as a critical bridge, offering the only dedicated long-term studio spaces for artists post-graduation. Without these affordable "incubator" spaces, creative talent often migrates to other cities, taking their innovation and economic contribution with them.
2. Boosting Reading’s International Brand and Profile
Art is a vehicle for global networking. Susanne highlights how local artists represent Reading on the world stage—citing her own recent exhibition in Miami—which helps position the town as a sophisticated cultural destination rather than just a commercial hub. Supporting such spaces enhances Reading’s competitive edge against comparable cities like Oxford or Milton Keynes.
3. Social Value and Community Cohesion through Cultural Hubs
OHOS acts as a "best kept secret" that drives community engagement by partnering with diverse groups, including refugees and the Hong Konger community. For business owners, a vibrant, culturally inclusive Oxford Road district improves the local environment, making it a more attractive place to live, work, and invest.
TIMECODES
00:00 Welcome to Susanne!
00:23 What is Open Hand Open Space
01:17 University of Reading connection
01:49 Reading’s best kept secret
03:18 How Open Hand Open Space fits into Reading’s creative setting
04:15 Some artists at Open Hand Open Space
06:18 Open Hand Open Space for the general public
06:56 How Open Hand Open Space is promoted to the public
07:52 About Susanne Clausen
10:02 What Reading needs to support artists
11:46 Why it’s good for artists to exhibit their work
12:18 Is artwork used to convey specific messages
13:52 Challenges faced by Open Hand Open Space
17:06 How can people support Open Hand Open Space
18:26 Susane’s final thoughts