TTS-159 Mindset, Marketing, and Patient Connection in Dentistry | Ep.159 | Matt Brown |
The Tooth Sleuth Podcast
Marketing in dentistry is not just about leads. It is about mindset, patient connection, trust, and what happens inside the practice after the lead comes in. In this episode of Tooth Sleuth, Greg sits down with Matt Brown, co-founder of Energize Group Dental Marketing, for a conversation on abundance mindset, emotional connection, case acceptance, and why the best growth strategies go far beyond clicks and impressions. They discuss: Why the dental marketing space should not be adversarial The difference between positive and negative mindset in business How emotional reactions distort...
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Full-Arch, Workflow, and Patient Selection in Dentistry | Ep.158 | Dr. Steven Nelson |
The Tooth Sleuth Podcast
Full-arch growth is not just about implants. It’s about patient selection, workflow efficiency, clinical judgment, and knowing when not to push a case into a fixed solution. In this episode of Tooth Sleuth, Greg sits down with Dr. Steven Nelson, board-certified oral and maxillofacial surgeon and founder of Fusion Implant Center, to talk through the real-world dynamics of modern full-arch practice. They discuss: The difference between referral-driven and direct-to-consumer full-arch cases Why patient selection matters more than hype How digital workflows have changed efficiency in...
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TTS- 157 Grit, Leadership, and Human Connection in Dentistry | Ep.157 | Danielle Krammer
The Tooth Sleuth Podcast
Show Notes + Video Description Title Grit, Leadership, and Human Connection in Dentistry | Danielle Kramer | Tooth Sleuth Podcast #157 Description Success in dentistry is not built on systems alone. It is built on grit, leadership, human connection, and the willingness to keep moving when things get hard. In this episode of Tooth Sleuth, Greg sits down with Danielle Kramer to talk about what it really takes to lead in dentistry, support teams, build meaningful businesses, and stay grounded in service. They discuss: Why sports mindset translates so well into business and leadership What...
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TTS- 156 Why Most Dentists Stay Stuck (And How to Fix It) | EP. 156 | Dr. Alan G. Stern
The Tooth Sleuth Podcast
Why Most Dentists Stay Stuck (And How to Fix It) | EP. 156 | Dr. Alan G. Stern Most dentists don’t struggle because of clinical skill. They struggle because of misalignment, poor guidance, and lack of real systems. In this episode, Dr. Alan G. Stern breaks down the realities behind building a successful dental career—from early rejection and financial setbacks to long-term growth and fulfillment. This is a direct conversation on: Why adversity is often the turning point—not the setback How to choose the right consultant (and avoid costly mistakes) The difference...
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TTS- 155 Patient Financing in Dentistry: Compliance, Trust & Case Acceptance | Ep. 155 | Nancy Kay Coy
The Tooth Sleuth Podcast
How should dental practices approach patient financing without creating compliance risk or damaging trust? In this episode of Tooth Sleuth, Greg Essenmacher sits down with Nancy Kay Coy, healthcare finance strategist, author, and founder of Finance Rx®, to discuss the realities of patient financing in dentistry and why the financial conversation has become one of the most important parts of case acceptance. They explore why relying on one lender creates a single point of failure, how different states are increasing scrutiny around financial conversations, and why practices must stop treating...
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TTS- 154 DSO vs Private Group: Increasing EBITDA in Dentistry | TTS-154 w/ Rick Cromar
The Tooth Sleuth Podcast
Should dentists join a DSO, private dental group, or stay independent? In this episode of Tooth Sleuth, Greg Essenmacher sits down with Rick Cromar, growth strategist at Valeri Group and leader at Peak Dental Studio, to discuss the evolving landscape of dental practice consolidation, private equity partnerships, and building enterprise value in dentistry. They explore how private groups differ from traditional DSOs, why EBITDA has become a key metric in dental practice growth, and how the right operational structure can allow dentists to focus on clinical care while scaling the business side...
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End to End Marketing Visibility in Dentistry | TTS-153 w/ Harsh Bansal
The Tooth Sleuth Podcast
Are you truly tracking where your dental patients come from — or are you guessing? In this episode of Tooth Sleuth, Greg Essenmacher sits down with Harsh Bansal, Co-Founder of Remedo and ConvertLens, to discuss end-to-end marketing visibility for dental practices. They break down why most lead attribution in dentistry is flawed, how disconnected CRMs and practice management systems create blind spots, and why real-time data is critical for improving case conversion and marketing ROI. If your team relies on patients saying “Google” as the source, or if you’re unsure which campaign is...
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TTS- 152 Buy Back Time w/Dr. Rehan Shahid
The Tooth Sleuth Podcast
Buy Back Time w/Dr. Rehan Shahid What does it take to move from busy clinician to confident CEO? In this episode of Tooth Sleuth, Greg sits down with Dr. Rehan Shahid — practicing dentist, MBA, and multi-location dental practice owner — to discuss dental practice management, leadership, and the systems required for scaling a profitable dental business. Dr. Shahid shares how he helped build an $8M dental group and why most dentists struggle not because of clinical skill, but because of gaps in business systems, KPI tracking, and implementation. You’ll learn: The difference between...
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TTS- 150 Find Your Voice w/Marissa Gonzales
The Tooth Sleuth Podcast
Building a personal brand in dentistry isn’t about posting more — it’s about positioning with purpose. In this episode of Tooth Sleuth, Greg sits down with Marissa Gonzales, Sparkle Success Manager at Our Thrive Tribe, to talk about authentic branding, social media strategy, and what dental professionals get wrong about visibility. If you’ve ever struggled with what to post, how to stand out on LinkedIn or Instagram, or wondered whether personal branding even matters in dentistry — this conversation delivers clarity. Greg and Marissa break down: • Why authenticity beats imitation...
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TTS-151 – Wealth Protection: Advanced Planning, Confidence, and Making Your Hard Work Pay Off w/ Tim McNeely
The Tooth Sleuth Podcast
In this episode of The Tooth Sleuth Podcast, Greg Essenmacher sits down with wealth strategist and family office advisor Tim McNeely for a candid, eye-opening conversation about money, complexity, and why building wealth without protecting it often creates more problems than solutions. Tim shares how many high-performing dental entrepreneurs unknowingly lose 20–30% of their net worth over time due to fragmented advice, siloed advisors, and investment-only thinking. Together, Greg and Tim unpack what true wealth management really means—and why advanced planning, stress testing, and...
info_outlineWhat would you do if you bought a company for just $1?
In this episode of The Tooth Sleuth Podcast, host Greg Essenmacher sits down with Cory Pinegar, CEO of Reach, to talk about his journey from acquiring a fragment of a business for a buck in 2016 to leading over 1,000 team members today.
Cory shares candid insights on leadership, scaling teams, and why the phrase “kind is clear, and clear is kind” transformed the way he runs his companies. From sports analogies with Nick Saban and Phil Jackson to the reality of missed patient calls in dentistry, this conversation is equal parts entertaining and eye-opening.
What You’ll Learn in This Episode:
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💡 Why A-players are the difference between dragging the rock uphill and being pushed forward by your team
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📊 The systems-over-scoreboard approach that creates consistent results in business
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🦷 How 32% of dental patient calls go unanswered—and what that means for practice growth
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🛑 Why avoiding hard conversations stalls progress (and how to lead with clarity + accountability)
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🔑 How leadership evolves every 6 months when you’re scaling fast
Whether you’re running a dental practice, leading a DSO, or simply growing as an entrepreneur, Cory’s story is packed with lessons you can apply immediately.
👉 Don’t miss this mix of leadership wisdom, dental business strategy, and raw entrepreneurial truth.
🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.
🔗 Subscribe to The Tooth Sleuth Podcast on YouTube
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