#47: Why Marketing is Your Tutoring Business's Best Friend
Release Date: 08/08/2024
Classroom to Business
She didn’t just start a tutoring business, she built one that runs without her. From garage tutoring to CEO, Raeesa shares what actually made the difference. In this episode of Classroom to Business, I sit down with Raeesa Fayers, founder of The Knowledge Nest, to unpack how she went from tutoring in her garage to running a thriving business with hundreds of students and a team, in just two years. We talk honestly about the mindset shifts, pricing decisions and systems that helped Raeesa stop trading hours for money and start building a business that runs without...
info_outlineClassroom to Business
Being fully booked might feel like a win, but if your bank account is tight and your energy is drained, is it really success? In this episode, I unpack the illusion of being “busy” versus actually building a profitable and sustainable tutoring business. From undercharging and overworking, to ignoring your true expenses, I share the mindset shifts and practical strategies you need to finally pay yourself properly, protect your time and grow with confidence. If you’ve ever thought, “I’m working so hard, but it doesn’t feel worth it”, this episode is for you. What You’ll...
info_outlineClassroom to Business
If you started your tutoring business for freedom but somehow feel busier, more stressed and have less income than when you were in the classroom, you will want to check this episode out. Too many tutors stay stuck in teacher mode, focusing only on lessons, resources and students, while forgetting the part that actually grows the business: stepping into the role of CEO (spoiler alert... it's not actually that hard!) In this episode, I share: ✔️ Why shifting from a teacher mindset to a business owner mindset changes everything ✔️ The simple systems and automations that free up hours...
info_outlineClassroom to Business
What does it really take to scale a tutoring business beyond yourself and still keep tour staff and students at the centre of it all? In this episode, I chat with Harry Mavrolefteros, one of my VIP coaching clients and founder of First Education, who has grown his tutoring business to over 1000+ students while leading a strong team and staying true to his values. Harry shares the lessons he’s learnt along the way, from the early days of working one-on-one with students, to running a thriving tutoring organisation that’s built on both systems and heart. We dive into: ✔️ What it...
info_outlineClassroom to Business
If you started your tutoring business for freedom, flexibility and more control over your time, yet somehow find yourself busier than you were in the classroom, this episode is for you. I am sharing what I have been working on with tutors inside The Profit Pathway that has completely shifted the way they work, giving them more time, more profits and more energy for the things that matter most. We are talking about moving from “employee mode” to “CEO mode”, building systems that actually work for you and creating the space to grow... instead of constantly putting out fires and reacting...
info_outlineClassroom to Business
This is a real, honest chat with Ali from on the Sunshine Coast, about what it takes to start strong, stay focused, and build a business that works for your life (not just your students). We chat about: ✔ What helped her back herself in the early stages ✔ Why she didn’t wait to “have it all together” before getting support ✔ How she knew it was time to hire help, and what that looked like ✔ What shifted in her mindset as she went from teacher to business owner ✔ Letting go of distractions and staying in her lane ✔ How she’s built a business that supports both her family...
info_outlineClassroom to Business
If you’ve ever felt stuck in your head, unsure if you’re doing the right thing, or quietly wondering, “Am I actually cut out for business?”, this episode is for you. I sat down with the lovely Hayley Grant, a teacher and tutoring business owner, to talk through what was really going on behind the scenes before things started to shift. We kept it real, talking through the mindset traps, the emotional side of business, and what helped Hayley stop overthinking and finally start moving forward with more clarity and confidence. In this episode, we chat about: ✔ How...
info_outlineClassroom to Business
Feeling buried in admin? I share 5 simple time-saving strategies to help you reclaim your time without sacrificing the growth of your tutoring business. You'll learn how to: Stop the back-and-forth with new inquiries Time-block like a boss (without burning out) Reuse and repurpose content like a pro Automate your invoicing and payment reminders Pre-schedule your nurture emails and lead magnet follow-ups Perfect for: Tutoring business owners ready to simplify, scale and stop doing everything manually. 💥 Want Support? 👉 Book a free strategy call: 👉 JCheck out my...
info_outlineClassroom to Business
If you’ve ever found yourself fully booked but still broke, constantly second-guessing your business decisions, or feeling like you’ve created another full-time job for yourself… This chat is for you. I jumped on with the lovely Jess Manton, a literacy specialist and tutoring business owner, to talk about: The reality of what was going on behind the scenes just a month ago What shifted to help her move forward (mentally and practically) The key changes she’s made in her business that are already making a huge impact How support, strategy and community have changed everything And…...
info_outlineClassroom to Business
Let’s be real. If your tutoring business has started to feel overwhelming, unpredictable or just bloody hard… you are not alone. In this episode, I’m getting a bit ranty (in a loving way) because I see way too many brilliant tutors building businesses that are burning them out, and not paying them properly. If you’re spending hours chasing payments, running sessions, answering messages, doing late-night admin… and still wondering, “Why am I not getting ahead?” This is your wake-up call. I’m sharing: Why more students won’t fix your business (and what will) The 3...
info_outlineIn today’s episode of Classroom to Business, I delve into one of the most critical yet often overlooked aspects of running a successful tutoring business—effective marketing and client acquisition.
With over a decade of experience in the tutoring industry, I share why having excellent tutoring services alone isn’t enough if potential clients don’t know you exist. This episode is packed with actionable advice for tutoring business owners who are ready to elevate their marketing strategies and ensure their business stands out.
Episode Highlights:
- The Overlooked Barrier: I discuss why marketing is often the biggest hurdle to a tutoring business's success, even more so than qualifications and resources.
- Effective Marketing Strategies: Learn about the importance of creating lasting connections beyond traditional advertising, with real-life examples to back it up.
- Client Acquisition Tips: I share practical steps to understand and attract your ideal clients, emphasising the need to be proactive.
- The Role of Consistency: Find out why maintaining consistent marketing efforts is as crucial as the regular attention required in effective tutoring.
- Actionable Marketing Advice: I provide insights on how to craft clear, compelling messages that highlight the unique aspects of your tutoring services and their benefits to students and parents.
Key Takeaways:
- Marketing is More Than Ads: It’s about forging connections that position your business as the top choice for tutoring.
- Understanding Your Audience: Knowing the needs and challenges of your clients is key to effectively tailoring your services.
- Consistency in Marketing: Just like consistent tutoring sessions, consistent marketing efforts are vital for sustained growth.
- Effective Communication: All your communications should clearly convey the value of your services.
- Leveraging Referrals: Encourage satisfied clients to share their experiences as word-of-mouth can significantly amplify your marketing efforts.
Resources Mentioned:
- Tutoring Business Mastery: My comprehensive online course aimed at tutoring business owners looking to enhance their marketing and operational strategies - CLICK HERE
- Connect with Me: Book a FREE Strategy Call and let's make a plan to start or grwo your tutroing business - CLICK HERE
Don’t forget to subscribe and leave a review if you find these insights helpful in your journey from classroom to business mastery.