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EP #36: Where is Legal Tech in 10 Years with Aaron Crews

The Future Is Bright Podcast

Release Date: 05/14/2024

EP #61: Changing Perceptions in a Vanilla Market: Mischon de Reya LLP’s Branding Story with Elliot Moss show art EP #61: Changing Perceptions in a Vanilla Market: Mischon de Reya LLP’s Branding Story with Elliot Moss

The Future Is Bright Podcast

Elliot Moss didn’t join a law firm to keep things the same. As Partner and Chief Brand Officer at Mishcon de Reya LLP, he brought a deep understanding of branding into a profession that often dismisses it, and changed how one of the UK’s top firms thinks about growth and perception. He shares how clarity, consistency, and emotional intelligence turned Mishcon from a £45 million practice into a £380 million brand defined by truth and differentiation, not slogans. Clients, he says, may buy expertise, but they stay because of trust and how a firm makes them feel.   He talks candidly...

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The Future Is Bright Podcast

Many firms say they have a Law Firm Strategy, but few actually do. In this episode, Chris Batz breaks down what true strategy looks like inside corporate law firms and why clarity must come before growth. He introduces his framework for effective law firm strategy, the “three P’s”: positioning, perception, and competition. He explains how each reveals the gap between where a firm stands today and where it aims to be. From understanding client perception to benchmarking against competitors, he outlines how to replace internal optimism with market reality and strategic focus.   Chris...

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EP #59: Sir Nigel Knowles: Shaping the Future of Biglaw show art EP #59: Sir Nigel Knowles: Shaping the Future of Biglaw

The Future Is Bright Podcast

Law firms everywhere are debating private equity. Sir Nigel Knowles has already lived the full arc, from global expansion to IPO to take-private. Joining hosts Chris Batz and Howard Rosenberg, the former global managing partner of DLA Piper and former CEO of DWF unpacks a career built on bold growth and tough calls. He shares how a 90-person practice in Sheffield became DLA Piper through disciplined strategy, relentless execution, and a shift from territorial “country barons” to one global firm. He walks through the three-way merger that hit at exactly the right moment, the lessons he...

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EP #58: Law Firms, PE, and MSOs: A Legal Ethics Conversation with Lucian Pera show art EP #58: Law Firms, PE, and MSOs: A Legal Ethics Conversation with Lucian Pera

The Future Is Bright Podcast

Private equity is circling the legal industry, and Lucian Pera is helping make sense of what that means for MSO law firms and beyond.  Joining Chris Batz and Howard Rosenberg, Lucian breaks down how management services organizations (MSOs) and alternative business structures (ABSs) are giving outside investors new ways to participate in the economics of law - without running afoul of ethics rules like ABA Rule 5.4. Lucian makes it clear that these models are tools, not shortcuts. For some firms, an MSO structure may unlock the capital needed for technology, acquisitions, or ambitious...

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EP #57: Feeling the Squeeze: How Mid-Sized Law Firms Adapt and Compete show art EP #57: Feeling the Squeeze: How Mid-Sized Law Firms Adapt and Compete

The Future Is Bright Podcast

Mid-sized law firms are facing pressure from every direction. Associates are poached with six-figure pay bumps, partners are stretched thin between billing and management, and specialty practices vanish without succession plans. At the same time, clients expect broader reach and deeper benches than many firms can deliver. In this episode, host Chris Batz shares what he’s hearing directly from managing partners and executive committee members across the country. He outlines the squeeze mid-sized firms are feeling - lagging organic growth, talent retention challenges, leadership burnout - and...

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EP #56: Leading from Heart: Jami Wintz McKeon on Loving the Firm, the People, and the Work show art EP #56: Leading from Heart: Jami Wintz McKeon on Loving the Firm, the People, and the Work

The Future Is Bright Podcast

Jami Wintz McKeon, Chair of Morgan, Lewis & Bockius LLP, joins Chris Batz and Howard Rosenberg to share her journey from associate to leading one of the world’s largest law firms. She reflects on the moments that shaped her path, including overseeing major integrations, heading the litigation practice, and ultimately stepping into the role of chair.   Jami talks about the personal side of leadership, carrying both the joys and hardships of colleagues, staying connected across a global partnership, and fostering a culture where collaboration comes before credit. She also discusses...

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EP #55: The Future of Nixon Peabody LLP: Culture, Talent, and Growth with Stephen Zubiago show art EP #55: The Future of Nixon Peabody LLP: Culture, Talent, and Growth with Stephen Zubiago

The Future Is Bright Podcast

Stephen Zubiago, CEO and Managing Partner of Nixon Peabody LLP, joins hosts Chris Batz and Howard Rosenberg to share what it takes to lead an AmLaw 100 firm through growth, competition, and change. He talks about how Nixon Peabody LLP aligns talent strategy with client needs, develops attorneys at every level, and builds a culture where collaboration and entrepreneurial drive matter as much as expertise. Their discussion explores the firm’s focus on industries like financial services, real estate and affordable housing, healthcare, and technology, and why being selective about expansion is...

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EP #54: The Life of David Lat | Attorney, Writer, Speaker & Family Man show art EP #54: The Life of David Lat | Attorney, Writer, Speaker & Family Man

The Future Is Bright Podcast

David Lat spent years climbing the legal ladder, clerking, working at Wachtell, joining the DOJ, before realizing that the most meaningful part of his career wasn’t going to happen in a courtroom. Joining Chris Batz and Howard Rosenberg, David talks through the decisions that shaped his path, from writing a cheeky anonymous blog about federal judges to launching “Above the Law” and building one of the most influential voices in legal media. He reflects on the pressure to follow prestige, the pull of creative work, and the unexpected ways his early writing opened doors he didn’t even...

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EP #53: Remaining Curious and the Professional Services Executive Journey, with Rebecca Goodman-Stephens, CEO of Moses Singer show art EP #53: Remaining Curious and the Professional Services Executive Journey, with Rebecca Goodman-Stephens, CEO of Moses Singer

The Future Is Bright Podcast

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The Future Is Bright Podcast

Succession only looks seamless from the outside. Yakub Hazzard shares what it really took to step into the chair role at Mitchell Silberberg & Knupp LLP, and why leadership transitions require more than just good timing.   How do you plan for change without disrupting what already works? Yakub walks through the nearly two-year succession planning process that prepared him to take over as chair, from building internal alignment to choosing the right leadership partner. He shares how the firm prioritized culture over convenience, and why that made all the difference.   Yakub also...

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More Episodes

“I have been really, really lucky in every move that I’ve made to be with really bright people and just be allowed to learn from them,” says today’s guest Aaron Crews who currently serves as chief product and innovation officer and head of enterprise at data and professional services company UnitedLex. On today’s episode of The Future is Bright, Aaron discusses his career trajectory, what it was like living in Silicon Valley at the peak of the tech boom, his innovation role at Littler and the tools he helped to develop. He also describes what he learned about improving business through technology while working for Walmart as Senior Associate General Counsel and head of e-discovery and why Bentonville, a small town in northwest Arkansas is the coolest city in the world. 

 

AI, Aaron says, is following the same circuit—from service providers, to law firms and then in-house—as e-discovery did nearly fifteen years ago. As writing constitutes such a large part of a lawyer’s training, what will the generation of lawyers look like as AI writing programs all but do the work for them? Aaron shares his thoughts on the ability of AI to help people move up the food chain as well as potentially reengineer the fundamentals of an entire industry. 

 

What does this mean for a firm whose philosophy is human first, technology second? Join today’s discussion to learn more. 

 

Quotes

  • “One of my superpowers is, I’m too dumb to be afraid.” (8:07 | Aaron Crews) 

  • “It’s a small but deep community and all of those people taught me a lot in the process. Sometimes it was a lesson in a case, the other side, at the end of something. And sometimes it was just sitting down and talking to people. ‘How do you think about that? Why do you do it that way? What do you think that should be?’ People are just kind enough to share the way they think so that I can absorb it.” (11:44 | Aaron Crews) 

  • “The service providers were the first mover [of e-discovery], law firms then came next and then in-house started saying, ‘How much of this can we bring in and run ourselves?’ And I think you’re seeing that same process replay with AI now and so UnitedLex, in that service provider space really has been the opportunity for the last several years to really get deep in how far you can push the data science envelope in the name of helping and improving and expanding legal services.” (34:24 | Aaron Crews)

  • “We build and train lawyers largely through the writing process. Reading. Writing. We build arguments through writing, we refine arguments through writing. We initially assert them through writing and then the oral argument phase is the nuances and the ‘well, what about’s. That entire paradigm is eviscerated in a decade. And what is the model that we’re going to use to build and train lawyers if they’re not writing anything from scratch?” (48:02 | Aaron Crews) 

 

Links

Connect with Aaron Crews:

LinkedIn: https://www.linkedin.com/in/ediscoverycounsel/

 

Connect with Chris Batz:

LinkedIn: https://www.linkedin.com/in/chrisbatz/ 

Columbus Street: https://www.columbus-street.com/



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