From Clicks to Clients - Transforming your Website with Jennifer Cunningham
Real Connections: CAWEE Voices
Release Date: 08/08/2024
From Solo Star to Dream Team Builder with Marlene Marco
Real Connections: CAWEE Voices
Episode Summary In this conversation, host , The Pink Coach, sits down with of Heart of Networking to unpack what it actually takes to build a strong network that leads to real opportunities. They talk about moving away from transactional, awkward networking and toward a relationship first approach that feels natural, confident, and consistent. You will hear practical ways to start better conversations, follow up without feeling salesy, and become the person people remember and refer. Key Takeaways Relationships before referrals: The most effective networking is built on trust, consistency,...
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Photography: from Preparation to Posing with Desiree Neville
Real Connections: CAWEE Voices
Episode Summary In this episode, sits down with , portrait photographer and owner of Your Eye On Photo (Scarborough, Ontario), to talk about what really goes into a great photoshoot—long before the camera clicks. Desiree shares why preparation matters, how styling and branding shape the final images, and practical posing tips that instantly make self-portraits and headshots feel more flattering and confident. Key Takeaways Preparation is everything: A pre-shoot consultation helps plan wardrobe, styling, and the overall goal of the session. Branding goes beyond logos: For...
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Demystifying Estate Planning with Andreea Vladescu
Real Connections: CAWEE Voices
Episode 21: Demystifying Estate Planning with Andreea Vladescu Episode Summary Estate planning is one of those things many of us delay — until it becomes urgent. In this episode, speaks with , about the essentials: what a will does, what probate means, and how Canadians can plan ahead to reduce stress, costs, and confusion for their loved ones. Key Takeaways ● Estate planning isn’t just for the wealthy or elderly. Any adult can benefit from a plan. ● A will is a must — especially with minor children. It lets you name an executor and choose a guardian. ● Probate can be costly and...
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The Best Accounting Tools for Small Businesses Andreea Vladescu
Real Connections: CAWEE Voices
Episode Summary Certified Professional Accountant breaks down the must-have features of small-business accounting software and how the right stack can save time, reduce errors, and keep you compliant. From invoicing and expense tracking to payroll, reporting, and cloud access, Andreea explains what to look for, what to avoid, and how to budget smartly (including hidden fees and scalability). She also compares leading platforms - QuickBooks Online, Xero, FreshBooks, and Wave - and shares practical guidance on onboarding your team, integrating tools (payments/CRM/inventory/tax), and...
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From Renting to Owning with Confidence - Realtor Robyn Yack on real estate for life transitions
Real Connections: CAWEE Voices
Episode Summary In this conversation, host sits down with Realtor to explore practical, non-traditional paths to homeownership - especially for people navigating major life changes. Drawing on a background in business, law, and executive roles in healthcare, Robyn shares why she and her business partner focus on clients in transition (divorce, bankruptcy/proposal, new-to-Canada, self-employed) and how programs like rent-to-own can bridge the gap when a conventional mortgage isn’t an option. She also makes the case for working with specialists who understand complex scenarios -...
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Authentic Connections and Confidence with Claudine Pereira
Real Connections: CAWEE Voices
Episode Summary In this episode, host sits down with , also known as The Pink Coach, for a powerful conversation on building authentic connections and lasting confidence in business. Claudine shares her journey as a coach and entrepreneur, highlighting how mindset, self-awareness, and community support shape professional success. She discusses the importance of creating meaningful relationships rather than transactional ones, and how women in business can embrace their personal style and story to stand out while staying true to themselves. Tune in for practical advice on...
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Smart Travel Without Breaking the Bank with Leila Lavaee
Real Connections: CAWEE Voices
Guest: , Founder & Chief Travel Designer at Host: , CDC Divorce Transition and Recovery Coach In this jet-setter's dream episode, travel designer and entrepreneur Leila Lavaee shares her expert strategies for seeing the world without draining your wallet. With journeys to over 80 countries under her belt, Leila helps clients travel with intention, meaning, and ease. 💼 Whether you’re booking a family getaway, romantic escape, or a business trip, this episode is full of real talk and practical tips you can use now. 🌍 Highlights include: Why flexibility is your...
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Understanding ADHD in the Workplace with Joanna Harding-Duggan
Real Connections: CAWEE Voices
In this eye-opening episode, host Wendy Rovers, talks to about the real-world impact of ADHD on professionals, especially women navigating fast-paced work and life transitions. Joanna brings warmth, clarity, and deep expertise as she breaks down what ADHD actually is (hint: it’s not just about attention). A certified coach, she works with overwhelmed professionals to help them move past cycles of self-doubt, disorganization, and procrastination. 🧠 In this episode, we cover: What ADHD is (and isn't) Common myths and misconceptions How ADHD shows up as executive...
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Making Home Ownership 'Ownable' with Robyn Yack
Real Connections: CAWEE Voices
In this episode, we hear from , Realtor, who’s on a mission to help more Ontarians move from renting to owning - with confidence. Together with her partner Cheryl, Robyn supports first-time homebuyers, newcomers, and families facing credit or financial challenges. Their not-so-secret weapon? Ownable - a rent-to-own model reimagined for today’s market. 💬 In this conversation: Why the term “rent to own” needed a rebrand Who qualifies for Ownable (there are 5 key buyer profiles!) How Ownable helps clients lock in a home and a price, even if they’re not mortgage-ready today...
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From “Oh Sh*t, Now What?” to Clarity with Millie Gormley
Real Connections: CAWEE Voices
This week, host from Kaos Group sits down with , a Certified Financial Planner from Thunder Bay who specializes in helping independent women take charge of their money. Millie brings both warmth and wisdom to financial planning, making it feel like less of a chore and more of an empowering conversation. Topics covered: When to seek financial planning (hint: any “oh sh*t” moment counts) Big transitions: marriage, divorce, job change, death, empty nest Why insurance isn't for you - it's for those left behind The stages of planning: from cash flow to legacy The Living Plan Snapshot...
info_outlineIn this episode, you'll hear from Jennifer Cunningham, a messaging strategist and copywriter, and founder of I'm Your CMO.
Jennifer shares three key strategies to turn your website into a client-generating machine. She emphasizes the importance of clear messaging, engaging storytelling, and strong calls to action to convert visitors into clients.
Learn how to avoid common website mistakes and make your site more effective.
Timestamps:
- 00:00 - Introduction and overview
- 01:00 - Importance of words on your website
- 02:20 - Writing compelling headlines
- 05:00 - Engaging visitors through storytelling
- 07:00 - Creating effective calls to action for your website
- 09:00 - Final tips and next steps
Key Takeaways:
- Compelling Headlines: Create clear and engaging headlines to make a strong first impression.
- Engage with Storytelling: Use storytelling to connect with visitors emotionally and illustrate the benefits of your services.
- Clear Calls to Action: Ensure your website has clear and frequent calls to action, guiding visitors on what steps to take next.
- Common Mistakes: Avoid using confusing headers, insider jargon, and lacking calls to action.
Turn your website into a client-generating machine by applying these strategies. For a complimentary website audit or to learn more about the five-minute marketing makeover, contact Jennifer Cunningham.
Connect with Us:
Are you a Canadian Woman Executive or Entrepreneur looking for a genuinely supportive community?
Connect with CAWEE
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Instagram - https://www.instagram.com/caweenet/ LinkedIn - https://www.linkedin.com/company/cawee
Credits: Hosted by Heather Freed. Special thanks to Jennifer Cunningham for sharing her expertise on effective website strategies.