Why Your Website Needs More Cake and Less Frosting with Steph Sedgwick
Real Connections: CAWEE Voices
Release Date: 07/14/2025
Why Your Website Needs More Cake and Less Frosting with Steph Sedgwick
Real Connections: CAWEE Voices
In this episode, host welcomes , founder of Clarity Web Studio. Steph is on a mission to help women-led businesses build websites that actually work sites that are accessible, fast, functional, and designed with real users in mind. Steph shares: Why pretty isn't enough your website must perform What web accessibility really means and who it's for (hint: everyone!) How legal guidelines in Ontario affect you -even as a small business A real-world case study that shows the revenue power of an accessible website 3 easy ways to start improving your website today As a certified...
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Design That Converts: Talya Moshinsky’s 3 Essentials for Client Attraction
Real Connections: CAWEE Voices
Episode Summary: In this episode, freelance graphic designer shares three powerful ways that design can help you attract more clients. With over two decades of experience in web and email design, Talya brings deep insight into how small business owners can create a lasting brand presence without overwhelm. Talya unpacks: Why your website needs to pass the "5-second test" How consistency across visuals builds trust and recognition The power of standing out with bold, memorable design choices Whether you’re doing your own graphics or collaborating with a designer, Talya offers...
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Mortgage Renewals and the Self-Employed Trap with Christina DiMarinis
Real Connections: CAWEE Voices
Episode Summary In this episode of the CAWEE Podcast, host chats with , a licensed Level 2 Mortgage Agent with BRX Mortgage. With a modern, judgment-free approach, Christina supports clients - especially the self-employed - through one of the most significant financial decisions of their lives: mortgages. Christina breaks down why blindly signing your mortgage renewal offer might be costing you thousands, and why self-employed individuals have more mortgage options than they think. From qualifying strategies to understanding the latest updates in lending rules, Christina empowers listeners to...
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Demystifying Estate Planning with Andreea Vladescu
Real Connections: CAWEE Voices
Episode Summary Estate planning is something we all know we should do, yet many of us put it off. In this episode, host sits down with guest CPA, a seasoned Chartered Professional Accountant (CPA), to break down estate planning into simple, actionable steps. With over 25 years of experience in accounting, tax planning, and financial management, Andreea shares practical advice on how to protect your wealth, minimize taxes, and ensure a smooth transition of assets to your loved ones. Timestamps 00:23 - Andreea’s background – 25+ years in accounting, tax planning, and financial...
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Capturing Confidence - The Power of Portrait Photography with Desiree Neville
Real Connections: CAWEE Voices
Episode Summary In this episode of the CAWEE Podcast, host sits down with , an acclaimed portrait photographer, to explore the transformative power of professional photography. Desiree shares her journey into photography, her passion for capturing women’s confidence, and how a well-crafted portrait can elevate personal branding and business presence. She also dives into practical tips for preparing for a photo shoot, the art of posing for confidence, and why investing in high-quality images can make a lasting impact on your business. Whether you're looking to refresh your brand with...
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Resilience and Impact in Real Estate with Helga Teitsson
Real Connections: CAWEE Voices
In this episode of the CAWEE podcast, host sits down with , a real estate professional with over 25 years of experience. Helga shares her journey from a young actress in chocolate commercials to one of the first female traders on the Toronto Stock Exchange, and ultimately to a thriving career in real estate. Through personal stories of resilience and transformation, Helga reveals how her unique life experiences shaped her ability to connect with clients, navigate tricky negotiations, and provide compassionate support during some of life’s biggest transitions. Whether helping newly divorced...
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Enjoy your Latte: Financial Confidence for Women with Francine Dick
Real Connections: CAWEE Voices
In this episode of the CAWEE podcast, host sits down with , financial and insurance advisor at Cartier Wealth Management with over 25 years of experience. Francine shares her inspiring journey of transitioning careers, from photography to financial services, while raising three children as a single mom. Francine discusses her book Enjoy Your Latte: A Financial Advisor’s Simple Guide to Canadian Money Basics and Designing a Better Life and provides actionable tips to help women overcome their fear of money, take control of their finances, and make confident decisions. From creating a...
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Navigating Divorce and Real Estate with Compassion: A Conversation with Robyn Yack
Real Connections: CAWEE Voices
In this powerful episode, CAWEE Chair interviews , a real estate expert specializing in helping clients navigate the complexities of divorce and separation. Robyn shares her deeply personal story of overcoming her own divorce, which inspired her to develop a unique, holistic approach to real estate for clients in transition. From legal nuances and property rights to managing emotional dynamics, Robyn provides invaluable insights for those going through one of life’s most challenging experiences. Listeners will also hear practical advice on selecting the right real estate...
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Relationship Insights Through Astrology with Naomi Simpson
Real Connections: CAWEE Voices
Episode Summary: In this episode, host speaks with , a relationship coach, professional astrologer, and yoga teacher. Naomi blends ancient spiritual practices with modern coaching techniques to guide women through personal growth and relationship challenges. Learn how astrology can deepen self-awareness, improve communication, and provide clarity in relationships. Naomi also shares how tools like your Moon, Mercury, and Venus placements can illuminate your relationship dynamics and life cycles. Timestamps: 00:00 - Introduction to Naomi Simpson and her work 01:30 - Beyond the Sun Sign:...
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The Power of the Mind-Body Connection with Kathryn "RaRa" Asaro Mayers
Real Connections: CAWEE Voices
Episode Summary: In this inspiring episode, hosts , a dynamic wellness and business strategist, who shares her insights on the transformative power of the mind-body connection for entrepreneurs. RaRa emphasizes the importance of aligning personal well-being with business success and provides practical techniques for achieving clarity, focus, and sustainable growth. Through her “Bridge” system, RaRa helps her clients overcome emotional and strategic barriers, creating lasting results. Timestamps: 00:00 - Introduction and RaRa’s background 02:00 - The impact of the mind-body connection on...
info_outlineIn this episode, host Naomi Simpson welcomes Steph Sedgwick, founder of Clarity Web Studio. Steph is on a mission to help women-led businesses build websites that actually work sites that are accessible, fast, functional, and designed with real users in mind.
Steph shares:
-
Why pretty isn't enough your website must perform
-
What web accessibility really means and who it's for (hint: everyone!)
-
How legal guidelines in Ontario affect you -even as a small business
-
A real-world case study that shows the revenue power of an accessible website
-
3 easy ways to start improving your website today
As a certified professional in accessibility (CPACC) and a Tech for Good nominee, Steph breaks down a complex topic with clarity and care. From cake metaphors to real data, this is an episode you don’t want to miss.
💡 Key takeaway: Accessibility isn’t extra - it’s essential. And it’s one of the smartest ways to grow your business online.
🎧 Listen now and visit Clarity Web Studio to book a 30-minute Website Clarity Call.
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Credits
Hosted by host Naomi Simpson. Special thanks to Steph Sedgwick for sharing her talent with us.