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E112 8 Figure Marketing Secrets with Draye Redfern

Meant to Win

Release Date: 07/15/2025

E141 We Are Meant To Win show art E141 We Are Meant To Win

Meant to Win

A new era is here. In this episode of Meant to Win, Dr. Stephanie Wigner shares the identity recalibration that changed everything in 2025 and why the podcast is evolving alongside her. Steph walks through the growth, the pressure, the leadership stretch, and the moment she realized she was meant to win no matter the circumstances. This conversation blends real business expansion, team growth, and internal identity work, and sets the tone for what this next chapter is all about. This is your front-row seat to what happens when you stop putting yourself in a box and decide to lead differently....

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In this solo episode of The Wealthy Practitioner Podcast, Steph shares a recap from a week in the British Virgin Islands celebrating Kyle’s 40th birthday and a realization that surprised her. Even with beautiful views, five-star service and full butler access, she’s not a secluded island girl in this season of life. She talks about traveling differently now, using a travel agent to reduce decision fatigue, staying at Rosewood Little Dix Bay, and what it was like having butlers on call for literally anything. Steph shares stories from the resort, boat days, and visiting local spots like...

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In this solo episode of The Wealthy Practitioner Podcast, Steph shares several major business updates and teases exciting announcements that signal a big next chapter for the podcast and the brand. The conversation touches on growth, timing, and what it looks like to lead with intention instead of urgency. She walks through upcoming changes to the podcast, enrollment details for the 90 Day Sprint, and the bonuses available to those on the waitlist. Steph also introduces chat BDQ, a new internal AI coaching tool for clients, and shares behind-the-scenes updates on writing her book, launching a...

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In this solo episode of The Wealthy Practitioner Podcast, Steph breaks down why setting bigger goals does not automatically lead to bigger results. The issue is not effort or discipline. It is whether your subconscious feels safe operating at the next level. She explains how the conscious mind sets goals, the subconscious mind protects familiarity, and how that disconnect creates self-sabotage, inconsistency, and the cycle of momentum followed by pullback. You will learn how the reticular activating system shapes what you notice, pursue, and tolerate, and why identity has to change before...

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In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Lacey Nevel (). A chiropractor, entrepreneur, and mom, for a candid conversation about building a practice, a social media company, and a life of freedom alongside her spouse. Lacey shares how she and her husband Colton went full send from day one. They opened their practice without a backup plan, learning leadership the hard way, and embracing the reality that entrepreneurship isn’t about balance… it’s about seasons. She opens up about what it’s really like to run multiple businesses while navigating...

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More Episodes

In this episode of The Wealthy Practitioner Podcast, Steph interviews Draye Redfern, founder of Redfern Media and Fractional CMO for 8 Figure brands. From growing his family's insurance agency to $40 million in annual sales before selling to Berkshire Hathaway, Draye shares how he built multiple successful ventures while maintaining non-negotiable family priorities as a husband and father.

Draye breaks down his ANCHOR framework and reveals the five KPIs every business owner must track to scale profitably, while delivering powerful insights on creating "forcing functions" that make you wildly more productive, the art of saying no to opportunities that don't align with your values, and how bringing your kids into your entrepreneurial journey creates generational impact.

Be sure to listen if you’re looking to improve your marketing systems, understand what critical marketing mistakes you may be making, and want to start building a business that serves you and your family.

00:00 Introduction to Draye Redfern
00:38 Marketing His Family’s Insurance Business
03:13 What is a Fractional CMO and Why Your Business Needs One
07:00 The 5 Critical KPIs Every Business Owner Must Track
09:56 Marketing Mistakes That Are Costing You Money
14:28 Finding Harmony in Entrepreneurship and Family Life
19:06 AI, Acquisitions, and What's Next for 2025
21:09 Conclusion and How to Connect with Draye

Stay in touch with what’s happening inside The Wealthy Practitioner & join our Facebook group here: https://www.facebook.com/groups/434424630787977/.

If you’d like to stay connected with Draye Redfern, visit his website at https://drayeredfern.com/. Plus, follow him on social @drayeredfern.
Instagram: https://www.instagram.com/drayeredfern/
Facebook: https://www.facebook.com/DrayeRedfern/