Meant to Win
A new era is here. In this episode of Meant to Win, Dr. Stephanie Wigner shares the identity recalibration that changed everything in 2025 and why the podcast is evolving alongside her. Steph walks through the growth, the pressure, the leadership stretch, and the moment she realized she was meant to win no matter the circumstances. This conversation blends real business expansion, team growth, and internal identity work, and sets the tone for what this next chapter is all about. This is your front-row seat to what happens when you stop putting yourself in a box and decide to lead differently....
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In this solo episode of The Wealthy Practitioner Podcast, Steph shares a recap from a week in the British Virgin Islands celebrating Kyle’s 40th birthday and a realization that surprised her. Even with beautiful views, five-star service and full butler access, she’s not a secluded island girl in this season of life. She talks about traveling differently now, using a travel agent to reduce decision fatigue, staying at Rosewood Little Dix Bay, and what it was like having butlers on call for literally anything. Steph shares stories from the resort, boat days, and visiting local spots like...
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In this solo episode of The Wealthy Practitioner Podcast, Steph shares several major business updates and teases exciting announcements that signal a big next chapter for the podcast and the brand. The conversation touches on growth, timing, and what it looks like to lead with intention instead of urgency. She walks through upcoming changes to the podcast, enrollment details for the 90 Day Sprint, and the bonuses available to those on the waitlist. Steph also introduces chat BDQ, a new internal AI coaching tool for clients, and shares behind-the-scenes updates on writing her book, launching a...
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In this solo episode of The Wealthy Practitioner Podcast, Steph breaks down why setting bigger goals does not automatically lead to bigger results. The issue is not effort or discipline. It is whether your subconscious feels safe operating at the next level. She explains how the conscious mind sets goals, the subconscious mind protects familiarity, and how that disconnect creates self-sabotage, inconsistency, and the cycle of momentum followed by pullback. You will learn how the reticular activating system shapes what you notice, pursue, and tolerate, and why identity has to change before...
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In this episode of The Wealthy Practitioner Podcast, Steph sits down with Dr. Lacey Nevel (). A chiropractor, entrepreneur, and mom, for a candid conversation about building a practice, a social media company, and a life of freedom alongside her spouse. Lacey shares how she and her husband Colton went full send from day one. They opened their practice without a backup plan, learning leadership the hard way, and embracing the reality that entrepreneurship isn’t about balance… it’s about seasons. She opens up about what it’s really like to run multiple businesses while navigating...
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In this episode of The Wealthy Practitioner Podcast, Steph is joined by her close friend and collaborator Callan Faulkner () for a raw, expansive conversation about quantum friendships, environment, and why the people you surround yourself with determine everything — your income, growth speed, confidence, and identity. Steph opens with a passionate reminder that your environment dictates your results. She explains why tolerating relationships that don’t want to see you win blocks higher-level friendships, opportunities, and timelines — and why proximity to obsessed, growth-minded people...
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In this episode of The Wealthy Practitioner Podcast, Steph shares a candid, behind-the-scenes look at what she’s optimizing for in 2026 — and why understanding the difference between growth and scale is one of the most important decisions you can make as a business owner. Steph breaks down how growth often looks like incremental revenue increases, more personal profit, and greater lifestyle flexibility — while scale requires a completely different mindset, level of sacrifice, and reinvestment back into the business. She explains why so many entrepreneurs say they want to scale without...
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In this episode of The Wealthy Practitioner Podcast, Steph sits down with Certified Financial Planner Meera Shireen for a powerful conversation about money, nervous system safety, and what it actually means to feel secure with your finances as your business grows. While Meera brings over a decade of financial planning experience, this conversation goes far beyond traditional money advice. Together, they unpack why so many entrepreneurs fear wealth, how childhood patterns shape your financial identity, and why nervous system regulation is one of the most overlooked components of building...
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In this episode of The Wealthy Practitioner Podcast, Steph sits down with longtime friend and entrepreneur Jill Cherry— founder of Cherry Picked WebCo () — for one of the most honest and expansive conversations we’ve had on the show. Jill’s story is a powerful example of what happens when identity, motherhood, marriage, and entrepreneurship collide — and what becomes possible when a woman finally decides to build a business on her own terms. From helping run her husband’s chiropractic practice, to navigating the pressure and guilt of being a stay-at-home mom, to accidentally...
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In this episode of The Wealthy Practitioner Podcast, Steph reflects on one of the most iconic years in TWP history — a year of massive expansion, powerful breakthroughs, and the launch that redefined what’s possible for the brand and the clients inside it. Steph shares the behind-the-scenes of the now-legendary Unicorn Launch, a $2.5M sales event that exceeded every expectation and set a new standard for what aligned launching can feel like. From the moment momentum kicked in to the unexpected ease and fun of the process, she breaks down the identity shift required to create results at...
info_outlineIn this episode of The Wealthy Practitioner Podcast, Steph shares a candid, behind-the-scenes look at what she’s optimizing for in 2026 — and why understanding the difference between growth and scale is one of the most important decisions you can make as a business owner.
Steph breaks down how growth often looks like incremental revenue increases, more personal profit, and greater lifestyle flexibility — while scale requires a completely different mindset, level of sacrifice, and reinvestment back into the business. She explains why so many entrepreneurs say they want to scale without truly understanding the cost, responsibility, and discomfort that comes with it.
Throughout the episode, Steph pulls back the curtain on real decisions she’s making inside her clinics and coaching company, including major hires, infrastructure investments, brand expansion, and why profit looks very different in a season of scale. She also speaks honestly about taxes, payroll, leadership pressure, nervous system regulation, and the internal standards required to play at a higher level.
This is a raw, grounding conversation for entrepreneurs planning their next year — especially those deciding whether they’re in a season to grow, scale, or simply enjoy the rewards of the business they’ve already built.
00:00 Intro: what she’s optimizing for in 2026 + growth vs scale
00:45 Growth explained: incremental wins, lifestyle creep, paying yourself
01:55 Scale explained: insane targets, reinvesting profit, bigger sacrifice
02:20 What they’re scaling in the clinics: key hires + standardizing systems
02:45 Mistakes in multi-location growth: inconsistent CRM and backend ops
04:10 Short-term profit hit: reinvesting aggressively into team and infrastructure
04:30 Clinic focus for 2026: getting newer locations to $1M
04:40 Coaching margins vs clinics: why scale looks different in each business
05:10 Brand investments: HQ, content studio, media, and team expansion
07:45 The real cost of scale: taxes, payroll, pressure, and responsibility
08:10 Truth bomb: most people say “scaling” but are actually just growing
09:00 The sacrifice gap: what it really takes to go from $1M to $10M
09:20 Looking in the mirror: betting big on yourself and leadership capacity
10:30 Standards and obsession: why high performers operate differently
11:10 Kyle’s reflection: obsession, energy, and why it activates others
12:15 Choosing your season: growth, scale, or harvest
14:00 Final takeaway: know what you’re optimizing for + commit fully
If you've been on the fence about joining TWP, this is your moment. Because what's coming is going to be absolutely insane (in the best way). 🚀 Join the 90 Day Sprint waitlist below to get early access and special bonuses
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