166 - SEO for Remodel Contractors and CabinetMakers with Mike Goldstein
Release Date: 08/03/2023
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Introducing new systems, software, or processes in your business? Team resistance can derail even the best intentions. In this episode of Cabinet Maker Profit System, Dominic Rubino interviews Cole Eklund from INNERGY to discuss practical strategies for getting team buy-in when implementing change. What’s Covered in This Episode: ✔️ Why team resistance happens—and how to overcome it. ✔️ The power of creating urgency and involving key players. ✔️ Tips for building trust, short-term wins, and long-term success. ✔️ Avoiding change fatigue while growing your business. 🎙️...
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In this episode, I talked about hiring skilled tradespeople, like carpenters, for your business. If you’re frustrated with finding the right team members, this episode is packed with actionable advice you can implement immediately. Topics Covered: 1. The concept of Revenue Responsibility Per Hour and how it impacts your hiring strategy. 2. Creative and unconventional ways to find skilled tradespeople. 3. Why recruiting is marketing and how to target the right candidates. 4. The importance of onboarding and managing new hires effectively. 💡 Whether you’re a small business owner or...
info_outline Waste and Rework is Killing me- What do I do? with Brad CairnsCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode, we are joined by Brad Cairns, lean manufacturing expert, to explore how construction and contracting business owners can use lean principles to eliminate waste, reduce rework, and improve efficiency by up to 50%! 💡 🔑 Topics Covered: 1. What lean manufacturing really means for custom work. 2. How to identify and eliminate overproduction in your shop. 3. The surprising secret to cutting overtime while boosting productivity. 4. Key metrics every business owner needs to track for success. 💬 Brad’s real-world insights are a game-changer for anyone looking to streamline...
info_outline 2nd Gen Handoff- How do I step in and takeover with Dave HudonCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode, I talk with Dave Hudon from INNERGY. We dive into the challenges of second-generation leadership in the cabinetry and millwork industry, sharing actionable insights for business owners. Topics Covered: 1. Dave’s personal journey in taking over a family-run business. 2. The role of culture in driving business success. 3. How ERP systems and technology are changing the game for contractors. 4. Tips for making tough decisions as a leader. FOLLOW US ON YOUTUBE 👉 @Cabinetmakerprofitsystemcom @profittoolbelt4527 LINKS: CMPS:...
info_outline Cabinet Shop Reinvention- How I used the Professional Development Tools to turn my shop around and make Profits! w James BradleyCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
James Bradley, President of Pan Pacific Interiors, joined us and shared his remarkable journey of reinventing his cabinet shop in Panama. James discusses the ups and downs of transitioning to a new country, building a skilled team from scratch, and the key tools and strategies he used to transform his business into a profitable enterprise. Tune in to learn about: The importance of systemizing processes in a growing business Managing supply chains and cultural differences in a new market How to position your business in a high-end market 🎧 Ready to transform your business? Listen now!
info_outline Job Cost Analysis in Woodworking and Millwork with Cassy ThomeierCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Join us for an insightful conversation with Cassy Thomeier, CFO of Giffin Interior, where she shares her expert tips on job cost analysis and how to manage project costs to increase profitability in the woodworking and cabinetry industries. Cassy walks us through real-world strategies and examples that you can apply to your own business today. Whether you're managing a small shop or a larger operation, this episode is packed with tips that will help you track costs and make smarter decisions.
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In this episode, we’re joined by recruitment expert Suman Cherry, who reveals how she’s helped woodshop and cabinet shop owners find the right project managers. Suman’s unique approach emphasizes core values, team culture, and passive candidates—those who aren’t actively job searching but are perfect for the role. We’ll discuss: 1. The importance of aligning hires with your company’s core values 2. How project managers can reduce stress and increase production 3. The time-saving power of recruiting the right people If you’re a business owner who’s tired of doing everything...
info_outline Practical Steps to Build Your Financial FutureCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Practical steps to build your financial future don’t have to be complicated. Join us as Dominic Rubino breaks down simple, effective strategies that anyone can use to create a solid financial foundation. Whether you're an experienced entrepreneur or just getting started, this episode offers something for everyone. Watch now and take the first step towards financial success!
info_outline HOW-TO be the FIRST (or NEXT!) Millionaire in your familyCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
What would you do with a million dollars? Your business’ future depends on how you answer… In today’s episode of CMPS, Dominic shares the overlooked secret making entrepreneurs into millionaires right now. Finding work, scaling your business, managing a team–tune in today and learn everything you need to put profit back in your tool belt.
info_outline Millwork Contract Success: The Magic of Early and Often Communications with Jenny GayferCabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Tune in to our latest episode where Jenny Gayfer, Business Development at Top 40 Woodworks, shares her wisdom on the power of communication in millwork projects. Learn how early and often communication can ensure your contracts are successful and your clients satisfied. This is a must-listen for anyone in the industry!
info_outlineWe all know navigating Search Engine Optimization (SEO) can feel overwhelming for most business owners, especially for those in the cabinet industry. But fear not! The latest episode of Cabinet Maker Profit System (CMPS) podcast is here to help you conquer SEO, and who better to guide us than SEO veteran, Mike Goldstein!
Mike, the founder of Kitchen Remodeling SEO, started his digital marketing journey back in 1999, a year before Google was even born. His decades of experience and hands-on expertise make him a leading figure in the industry, helping numerous businesses maximize their online potential.
In this episode, Mike breaks down SEO into manageable chunks, taking us through various facets, such as:
1️⃣ Understanding Google's Visibility: Mike starts with answering the all-important question - "Why isn't my business visible on Google?" By using simple analogies, he highlights the key differences between paid ads and SEO, explaining the long-term sustainability of organic online presence.
2️⃣ Importance of Experience & Expertise: Is being an expert in your field enough, or does SEO demand more? Mike Ddiscusses the role of hands-on SEO experience, highlighting the importance of understanding and catering to user experience, a critical element valued by Google.
3️⃣ Content Differentiation: "How can my content stand out?" is a question that plagues every business owner. Mike shares valuable tips on creating unique, engaging content, urging businesses to leverage their unique insights and experiences.
4️⃣ Trust Factor in SEO: Business credibility is as important as expertise, and Mike underlines how demonstrating trustworthiness, authority, and credibility can boost your SEO rankings.
5️⃣ Time Investment in SEO: SEO requires commitment, but how much? Mike gives us a realistic picture of the time investment involved and how business owners can manage this alongside running their business.
6️⃣ The ROI of SEO: Is it worth investing in SEO? Mike assures that SEO, when done right, is a high-return investment, driving sustainable online traffic and leads.
7️⃣ Power of Local SEO: Local visibility is crucial for businesses, especially those in the remodeling industry. Mike shares insights into the power of local SEO and how to harness it for business growth.
8️⃣ SEO and Conversion Rates: The ultimate goal of any SEO strategy is to boost conversion rates. Mike wraps up the episode by discussing how strategic SEO efforts can dramatically increase your business's close rate.
We are going to decode SEO's complexities and empower your cabinet business with invaluable insights, only on CMPS podcast!
Tune in now!
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