I don't need marketing we're already busy with Katie Smith
Release Date: 06/05/2025
How a $4M Cabinet Shop Owner Thinks: Real Coaching Insights to Unlock Growth & Profitability
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode of the Cabinet Maker Profit System, Dominic Rubino shares insights from coaching $3–10M cabinet and millwork shop owners. If you're stuck at $4M, wearing too many hats, or unsure how to scale without burning out — this episode is for you. 📌 You’ll learn: ▶️ What top-performing owners do differently (hint: it’s not tools) ▶️ The 11 key focus areas of a $4M+ shop owner ▶️ How to calculate your hourly value and protect your time ▶️ The mindset shift from tradesman to CEO ▶️ Real examples of systems, dashboards, and staff development 📣 Follow,...
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How I built and sold my company- to my employees! with Carroll Fitzgerald
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
From banker to landscaper, Carroll Fitzgerald built a 70+ person business with 35 trucks — and then sold it to his own management team. In this episode, Carroll shares the full story of how he scaled Fitzgerald’s Landscaping and structured a successful employee buyout. What you’ll learn: How Carroll grew his company from a weekend side hustle to a multimillion-dollar operation Why he planned his exit 5 years in advance — and how that paid off How he used SBA financing and vendor takebacks to help his team buy the business What makes a succession plan actually work in the trades...
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Your Dream Foreman with Andrea Hoffer
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Are you hiring on instinct — and paying for it later? In this episode, Dominic Rubino talks with recruiting expert Andrea Hoffer from AHA! Business Consulting about her D.R.E.A.M. system — a step-by-step approach to hire and keep great foremen in your cabinetry, millwork, or construction business. What you’ll learn: ➡️ How to define what your ideal foreman actually looks like ➡️ The importance of reaching candidates in the right places ➡️ How to engage and keep strong applicants moving through your pipeline ➡️ Interviewing tips to assess candidates like a pro ➡️ What...
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Windshield Time Sucks! with James Hatfield
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this Cabinet Maker Profit System episode, Dominic Rubino sits down with James Hatfield, Chief Revenue Officer at LiveSwitch Inc., to dig into why wasted drive time is killing contractor profits — and how to fix it. James shares his journey from painter and pressure washer to Inc. 500 tech entrepreneur, and what every construction business owner can learn from it. 🎯 Topics covered: 1. How to stop wasting time on bad leads 2. Using video tech to qualify jobs (before hopping in the truck) 3. Creating recurring revenue in trades like painting, millwork, and cabinetry 4. Claiming your...
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Atomic Habits for Trades: What James Clear Would Say About Your Shop
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Foreman training that actually works—just 1% at a time. In this episode of the Cabinet Maker Profit System, Dominic Rubino connects James Clear’s Atomic Habits with life on the shop floor. Success doesn’t come from yelling louder or working longer—it comes from repeatable systems that make your foreman better every week. You'll hear: 🔹 How 1% improvements in leadership add up fast 🔹 A foreman who finally made it home for dinner 🔹 Why yelling doesn't equal accountability 🔹 How one shop slashed rework in half If you run a cabinet shop, millwork company, or lead a trades...
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I don't need marketing we're already busy with Katie Smith
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode of the Cabinet Maker Profit System show, Dominic Rubino interviews Katie Smith from Wild Path Consulting, who shares why marketing isn’t about selling — it’s about building real connections with your best customers. Katie’s unique perspective, shaped by her time as a wilderness guide, will help you rethink how to approach marketing in your construction business. Key Topics Covered: 1️⃣ How to define your ideal customer and avoid wasting time and money 2️⃣ Why marketing isn’t just about ads — it’s about showing up and serving 3️⃣ Real-world examples of...
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How to build and Sell cabinets with Chip Tighe
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode of the Cabinet Maker Profit System show, host Dominic Rubino sits down with Chip Tighe of Organizers Direct Industries to unpack the three proven paths into the closet and home organization industry: 👷♂️ Whether you’re a contractor, cabinet maker, or millwork shop owner — there’s a model that fits your goals, margins, and risk tolerance. Topics Covered: 🔹 DIY vs Franchise vs Distributorship: What’s best for you? 🔹 Custom storage solutions that sell (and why clients pay more) 🔹 Real-life project stories — including a $300K closet build 🔹 How to...
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Project Management for Cabinetry & Contractors with Clint Padgett
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode of the Cabinet Maker Profit System, host Dominic Rubino talks with Clint Padgett, a project management veteran whose clients include Coca-Cola at the Olympics and FIFA World Cup. But don’t worry — the lessons he shares aren’t just for mega-corporations. They’re built for your shop too. Whether you’re managing installs, renovations, or entire builds, this conversation will help you: ➡️ Replace confusion with clear, confident planning ➡️ Build real accountability in your PM team ➡️ Avoid the biggest time-wasters in construction project management ➡️...
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My accountant told me I made a PROFIT- So WHERE IS IT? with Phil McGilvray
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
Dominic Rubino interviews Phil McGilvray—finance coach and founder of Grandma’s Jars—who helps construction business owners understand why profit doesn’t always equal cash in the bank. 🎯 Topics Covered: ➡️ The 5 simple numbers you MUST track to understand your cashflow ➡️ Why most business owners aren’t actually paying themselves properly ➡️ How to build a financially stable business—even with debt ➡️ The secret to getting out of the paycheck-to-paycheck cycle ➡️ Real-world advice for raising your rates and cutting waste If you're in cabinetry, millwork, or...
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How to STOP making Money Mistakes with Profit First Author, Mike Michalowicz
Cabinet Maker Profit System Podcast I Business Owners I Cabinet Makers I Architectural Millwork I Furniture Makers I Business ideas I Tips I Business Coach Dominic Rubino
In this episode, host Dominic Rubino sits down with Profit First author Mike Michalowicz to tackle the money mistakes most trades business owners are making—and how to fix them. If you're a contractor living off deposits, undercharging, or barely scraping by, this episode is for you. Topics Covered: 👉 The Profit First method for contractors 👉 How profit can actually fuel growth 👉 Why your pricing might be too low 👉 Real-life turnarounds from the brink 📖 Mike’s new personal finance book: The Money Habit 💬 Drop your biggest takeaway in the comments! 📣 Share this episode...
info_outlineIn this episode of the Cabinet Maker Profit System show, Dominic Rubino interviews Katie Smith from Wild Path Consulting, who shares why marketing isn’t about selling — it’s about building real connections with your best customers. Katie’s unique perspective, shaped by her time as a wilderness guide, will help you rethink how to approach marketing in your construction business.
Key Topics Covered:
1️⃣ How to define your ideal customer and avoid wasting time and money
2️⃣ Why marketing isn’t just about ads — it’s about showing up and serving
3️⃣ Real-world examples of contractors making marketing work without being flashy
4️⃣ Tips for staying authentic and community-focused in your marketing
🎧 Tune in and subscribe for more real talk about growing your cabinetry or millwork business!
💬 Leave a comment to share your thoughts or how you’re marketing to your ideal clients!
More about Katie Smith:
LinkedIn: https://www.linkedin.com/in/katiesmithwildpath/
Wild Path Consulting: https://followthewildpath.com/
FOLLOW US ON YOUTUBE 👉 @profittoolbelt4527 @Cabinetmakerprofitsystemcom
Also check out:
Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com
Profit Toolbelt: https://www.profittoolbelt.com/
Contractor Wealth System: https://www.contractorwealthsystem.com/
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