Ep. 03: Passion Driven for Long Term Success
Alright guys, one of the number one questions I get asked is, how do I find long term success- I'm going to answer that for you.
We will be going over the money hungry cap, how to get client to sign and re-sign, and the UDDR method.
Money Hungry Has a Cap
The biggest issue that I see over and over and over again, is that in many entrepreneur's journeys, they hit this point where it's no longer passion driven- and now you have become money hungry.
I'm going to tell you upfront, money hungry has a cap, I see it time and time again, where their only goal is how much money you could potentially make. And your business will crumble very, very quickly, versus when you are building off of relationships.
That is your number one value is to create community and to be very one on one with the opportunity and the experience that you are going to be giving to each individual person. That is when you have clients resign and resign, and that legacy is what sticks with you.
Being THE Inspo girl
This all starts with your story. Your story will align and have parallels to the people that you are working with, then oftentimes, we brush off a lot of information that you could be sharing because you think it's irrelevant. But the thing is, that somebody really needs to hear exactly that. So when you are staying true to your story, and you are leading with change, you are starting to share these experiences, and change radiates. People who are too afraid to start something in their lives are searching for the people who are going to show them that they are willing to take those steps. It's an inspirational thing we crave for that higher person in our life. And when you are leading with that, you're already leading with integrity, and you ARE becoming a leader. Don't be afraid to talk about where you stand on things, where you want change to happen and how your story relates to others.
UDDR Method
U- Unaware: Your audience has no idea that they even have a problem, they are completely unaware.
D- Denial: They don't believe it is a REAL issue, they think they can solve it themselves and it won't lead to more problems.
D- Doubt: They know they have a problem, but 1: they don't believe you can fix them or ANYONE can, or 2: they have more self doubt that doesn't allow them to move forward.
R- Relief: You show them the solution and relief to their problem. They need to get out of X,Y,Z, you have communicated that you UNDERSTAND their feelings, and they are excited to work with you.
Creating content that speaks to each stage is creating sustainable, quality content. Every time someone comes across your page and binges your content, they are inevitably being brought through these stages and being warmed up to work with you.
Rich and Alone
There is a fear that every entrepreneur reaches at some point in their life, and it's the idea of being rich and alone. You will reach this at some point, and it will cross your mind or something similar will cross your mind. The way to avoid that, again, is being authentic, being vulnerable, and never forgetting why you started this. Remember that you are helping somebody and changing their life in some way. When you remember that, you continue to build connections, you continue to show up with integrity and with trust. And that is how you build the relationships with the people that will continue to sign and sign again.
THAT is how you find long term success.
My Fav Quote (By some unknown person)
I want to end with this quote. I don't really know who it's from, but I love it so much:
"Finding clarity is eliminating options and aligning with values."
I say this time and time again: We are not trying to sell to everybody. When you start to try selling to everyone. That is when you know you were out of place with yourself and you were out of alignment with your business.
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