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Ep.04 The Art of Attracting Your Dream Clients

Release Date: 09/21/2021

Ep. 04: The Art of Attracting Your Dream Clients

The feedback that I've gotten in the last 24 hours has truly warmed my heart, thank you all so so much for subscribing and the reviews.

I want to talk about attracting a pool of your ideal clients, and this is all circled around attraction, marketing and mainly design and sales psychology, which is really the art of understanding your target audience better than they know themselves. You want to be able to be ten steps ahead of your ideal client, and that is how you are able to position them and really walk them through the journey that you want them to be going on.

The goal: get the "HELL YES" response from your ideal clients without having to do CONSTANT outward engagement

The online space is shifting. People do not want to have the crazy, crazy launches and show up every single day and send emails out every single day and all of those things that just take too much time. I want to talk about why this is a key element to building a sustainable brand and some basic points that you need to know to apply to your marketing strategies so you can really see the bigger picture of how impactful this is for your business.

Your go-to company

I want you to think of your favorite company that you always shop from: coffee shops, beauty companies, clothing companies, whatever it may be where you always feel like when you walk into the store, or you're shopping online, "Yes, this was meant for ME", and no matter what the hell they try to sell, you are the first one to try and put it in your cart.

This is the response that you gain from your ideal clients when you're implementing attraction marketing and sales psychology.

When you know your ideal client or customer and you are in their minds, you are able to know all the stages of how they think, and create digestible content and value that speaks to each person.

This removes any unsurety or buffer for them, becoming your greatest fan and wanting to work with you because they feel as though everything you said and created was meant specifically for them.

Implementing Attraction Marketing

I want to give you three points on how to start implementing attraction marketing strategies in your business.

1. Understand the parallel points between your story and your buyer, so people will look for something to trust in you. The best way to do that is showing that you have something in common with them, and this is going to allow you to effectively story tell. Storytelling is so important you're creating a mutual ground and making it feel less intimidating or even out of reach.

They could never picture themselves working with you, buying from you or even seeing a similar future that you have.This goes back to saying one you are selling to somebody, not everybody. You cannot be in the minds and share parallel stories with, and that's a good thing!

2. Letting them inside. Many, many people try to do one or more of the following, which is hide their face from their audience, and this is destroying that trust factor. We know now that sales are highest through the relationship building and building that trust factor. Number two is really holding back on value. They think that they can't share too much or that you're going to give something away and it's really the opposite of this. I've created so many freebies with strategy that is creating norm of reciprocity, which is that people are naturally going to feel the need to repay you in some sort of way for doing something for them, such as a valuable post, an email, a blog, a freebie. Especially when you share something vulnerable, when people see that you are giving something for free, no matter how small they will feel indebted to you.

3. Creating the best first impression. You know how important your brand foundation is, but your branding is just as important. When somebody comes across your business on any profile, whether it's your Instagram or your website or your podcast, somebody has seven to 10 seconds to make a split judgment decision if they want to stay there or leave.

Your visuals impact 90% of their first impression within those first few seconds unconsciously. Color psychology alone is impacting 70% to 90% of that as well. If you're somebody who thinks that your value is good enough and you're dead wrong. If people are not willing to even stay on your site or your social, they are not getting to see any of your value. They don't care to click to read your caption.

Your branding is executing everything in your brand foundation that people aren't seeing until they dig deep. Even further than that, people are looking for someone to connect and something to connect with when they're on your page within those first few seconds. You need to stay refined and hold that authority in your niche by being consistent with your branding on all platforms.

Posting Strategies FREEBIE

Now I know I'm hitting you with a lot of information and a huge part of this is actually how to post.

My signature course InstaBRAND teaches you exactly how I was able to quit my 9-5 job in a few weeks while building a bulletproof brand using attraction marketing and branding.

I have an entire module on posting strategies that I made free for you guys to access. I will link it in the description for this episode, and you can also access it in the show notes.

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