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The Secret Sauce Behind my $32k Passive Sales

Release Date: 01/19/2022

Ep. 05: The Secret Sauce Behind my $32k Passive Sales

Sharing financial wins can be incredibly empowering, in fact, I encourage you to start sharing all of your wins big and small, to really start that momentum and watch your audience grow closer to you. One of the major wins that I shared was that I recently hit 32k passive sales in under four weeks, and I was able to completely sell a secret offer without even launching entirely through private invite.

With aligned people that came to me I literally hand picked the group of girls that I wanted in this then had an entire offer made up behind the scenes that I never even had to launch.

The Secret Sauce

Now while I was sharing, I had the same question pop up. "What is the secret sauce?" If you ever hear the term secret sauce being used to sell you something, it's simply not true.

There is no secret sauce and attraction marketing and building a brand is not one size fits all and if you try to make somebody else's thing work for you, it will never feel right. Now why is that? Marketing Strategy only goes so far for personal brands and it can be overcomplicated when it really does not have to be. A brand strategy along with marketing is a match made in heaven. Brand strategy is built around your direction and your specific value targeted to your ideal clients.

We're looking at your pillars your direction your mission mix with attraction marketing, I focus heavily on positioning and conditioning, and buyer and design psychology. All of these factors come together to create a brand that literally hooks in your audience nurtures them behind the scene and makes them loyal and hungry to binge and work with you.

Factor #1

Number one: Master positioning.

I stopped thinking about who I wanted to be like, and completely cut out any distractions. I cut out all the fluff and I really started showing up exactly as myself! Using my personal brand, I redefined my messaging and I really polished my visual branding, to exactly execute my brand foundation and vision.

Overall, I created a lens, and not speaking directly to my dream clients and also filtering out the people that I don't want to work with. I completely conditioned them to always associate myself with amazing emotion such as confidence, bold, authentic, transparency... I was no longer just another girl in this space, everyone wanted to be my bestie.

Factor #2

Clarity

I brought people along in my every single move... I had vulnerable conversations, I talked about my plans, I constantly asked for opinions. This really created micro commitments and brought people closer to me and warmed up to me. I was very clear about the exact person I wanted to work with and who I also didn't want to work with. I know exactly where I want my business to be in six months, or a year or three years and I share this to make you guys inspired as well.

Factor #3

Attraction Marketing and Cross Brand Value:

Every email, post, reel, podcast episode, story, even my website layout and copy is strategically there to have a shelf life that consistently is nurturing my audience behind the scenes to be locked on, become obsessed and binge all of my content-ending up in my DMs. This is how I've been able to show up less, but also create content that is digestible and impactful to my ideal clients. I completely stepped away from Instagram being the one and only thing for my business, and focus on being omnipresent and making incredible content on all the platforms that best suit my target audience.

Factor #4

Your Visuals impact over 70 to 90% of your audience's initial first buying thought, and it determines unconsciously: do they want to stay on your page for more than seven seconds? How are you making them feel? Do they trust you? Do you have authority? My branding is already translating all of my brand message and all of my foundation without people knowing. So once they start binging my content they are already sold. My branding is also consistent on all platforms.

As soon as I implemented these shifts, it was a matter of a few days and weeks and people were already in my audience messaging me and ready to go. I had offers that were created for them because they are already my ideal client so it was aligned for them from the start.

This is all because I have a bullet proof brand foundation to begin with. Guys, there is no secret sauce. This is also why you can DIY your way through your business if you truly want to scale.

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