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Conditioning your audience- Get them LOCKED ON before they realize

Release Date: 01/19/2022

I always get asked "Kas, what is attraction marketing? Like I do not understand what you do for attraction marketing. How do you teach it? What is it that you're actually teaching when it comes to attraction marketing?" I get it, it is a very big, BROAD type of thing that people just don't understand what it is. And the biggest umbrella topic that I teach is conditioning your audience, which is a huge part of attraction marketing.

When you are conditioning your audience, you are acting 10 steps ahead of your ideal client. You already know every move that they're going to be making, and you are pre planning each move strategically to take them on this journey. This is keeping you at the front of their minds at all times.

You are conditioning them to associate your brand with positive emotions, and the values and traits that your brand has and holds

You are leading them through being completely unaware and lost- to feeling completely safe to feeling trusted and relief through you. Your audience is becoming expressive buyers because they're feeling more connected to you on a personal level. You are so effectively warming up your audience that when it comes to launching, you could literally sell them a matchstick and they're like, "yes! I'm opening up my wallet right now."

Factors to conditioning your audience:

1. Personal Brand

What are your personal brand pillars? For myself, you know that Kas and coffee are a packaged deal, period. I am constantly posting about coffee, I'm posting about plants, I'm posting about things that are quote unquote "on brand". People start to associate these things in their everyday life to me and my brand, and they start to feel good. They start to feel confident and happy.

I get people messaging me every day, what coffee they ordered, or buying a plant and asking me "How the hell do I take care of it?" All of these things people are seeing in their real life and they start to associate it with me and my brand.

2. Content Brand Strategy- UDDR Phases

Is your brand's strategy and your content strategy taking them through this journey that I'm talking about? Are they hearing exactly what they need to hear on each stage? Or is a lot of fluff? Is it content shock? Are you posting everyday to just stay visible, but that's not actually hitting those stages and telling them what they need to hear.

I've said this before creating content that has a shelf life is so important. This is because it continues to bring new leads along on this journey in a suitable way and a sustainable way, while your personal brand is warming them up to you. So it's not just the information that they're being sold to they're also just becoming obsessed and locked on to you.

3. Branding

This plays a huge role in your buyer psychology. Your branding (identity- visuals) reflects your brand and your direction. . This is condition your audience without them even knowing! If you don't even know the real psychology behind all the branding that you are choosing and you are using every day, neither does your audience start to get locked on. So this is going to repel the unaligned clients when your branding is done correctly. It's also going to attract the dream clients.

Everything that I just mentioned is truly only a few pieces of the puzzle. This is a huge umbrella topic and when we create your custom brand blueprint and your custom brand strategy we are building it in a way that works with your specific audience and your specific brand direction so that you can be at the front of your audience's minds at all times. That's what we want.

So do some reflecting. Is your brand truly memorable?

If someone comes across your feed, are they leaving? Or are they logged on and immediately stalking everything that you have?

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