10. Your #1 content mistake that's preventing you from easy sales

 

I want to talk about the mistake I KNOW you’re making NOW.

I see this every single day. This is the #1 cause for content burn out and frustration when you feel like:

1. People aren't in your DMs or buying

2. You can tell your audience is not on the same page- usually you notice this in your DMss.

This is because they're confused and have content shock. They simply can’t see how you are THE OBVIOUS answer and they should be jumping at the opportunity.

Even though you’re posting amazing content all the time that is jam packed and should be saved, does not mean it’s impactful or DIGESTIBLE by your ideal client.

SO, the issue is: that you post new topics ALL THE TIME. I see the people that have 300+ posts on their instagram feed, or send out a new email every few days, guys- that is making no impact.

Let’s go back to the UDDR method, (If you don’t know what I am talking about go back to episode 3. This framework brings your audience from completely unaware, to the stage of relief and excitement by working or buying from you.

You are educating, nurturing and creating urgency that if they want a certain solution, and the gold at the end of the rainbow- you have the right path to get them there.

Here is the problem when you start posting new topics every day. In your mind you think “I give SO much value, I am showing that I know my sh*t, so why wouldn’t people want to work with me!” You may notice that your posts get a lot of saves, but no one is really biting.

This is all creating CONTENT SHOCK. Before your audience has the chance to get from one stage to another, you’re hitting them with something new every single day.

Let’s paint the picture: Someone just comes across your page. You have over 200 posts, reels and graphics and carousels and alllll the things mixed together. It’s already overwhelming, they pick a few things to read and are SO confused because you just mentioned a whole array of different things that don’t lead them through a journey. Instead of feeling like that piece of content was literally MADE FOR THEM, they are so confused, and continue to look elsewhere for an answer to their problems.

In a matter of a few seconds, people should know WHAT you do. The more they read, they should feel SOME clarity and curiosity to know more about what you are talking about. They should go from unaware, to denial (maybe i can do without this?), then doubt (will this really work), and finally relief. 

This is why your brand pillars are SO important. Are you staying within those 4-5 pillars in your content, really drilling in YES- THIS works.

It takes more than one time to get someone to understand your point, when you throw a new topic at them every day they back out! Right when they are starting to warm up to you, it becomes overcomplicated.

I quickly want to mention, if you guys don’t already know about this freebie. In my signature course InstaBRAND- I have an entire FREE module for you guys to download all on Posting Strategies. It’s a no brainer- its FREE, an entire chunk of the course. The link is right in the show notes for you! Let’s get back in…

I only have about 50 posts in total on Instagram and I’m constantly refining. Even on my email funnels, I repeat certain crucial points in case they missed it the first time.

I just signed 3 NEW clients in the last 2 weeks from them specifically saying “I just binged your content/ podcast and I’m hooked”

Amazing marketing, is the most simple marketing. 

This goes beyond just instagram. I had an amazing conversation with the ladies in my high level program Luxe Legacy. I had to really drill into their heads the importance of content recycling. Imagine if you have 15% opening rate for you email.

That means 85% did NOT read that email. If you send a brand new email topic every day, people are not going along that journey.

Don’t be afraid to repeat and recycle your ideas, or mention an offer multiple times.

This really goes back to the basics. I say all the time that these issues are proof of holes in your foundation. People are so quick to “create their pillars” then write them off and toss it aside. It is SO MUCH DEEPER than that!

 

READ THE SHOW NOTES:

Ep. 10: Your #1 content mistake that's preventing you from easy sales

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