01. I disappeared for 6 months to do THIS in my business..

 

I took 6 months off of my business, sorry I ghosted you! But these 6 months off were totally necessary.

I have a lot to catch up with you today: we’re going to go over my investment gone wrong, imposter syndrome, being diagnosed with ADHD… all which ultimately lead to a huge pivot in my business.

Let’s start with a quick re-into… most of you would know me as the designer and brand expert … aka owner of Junipr Design.

As of a few weeks ago, I officially let go of the business name Junipr Design, and we are simply sticking my name: Kas Medeiros… your go-to business coach.

Junipr Design was simply outgrown, what started as a small Etsy shop led me to huge things, and we were ready to fully take on this next stage.

 

INVESTMENT GONE WRONG

Let’s start at the beginning, I decided to make a huge investment a few months ago that ultimately did not go to plan. Unfortunately over half of the women here were left with major stress, trauma and imposter syndrome from this experience. Of course- I was one of these ladies.

When you put your trust and frankly a lot of money into someone you look up to, it’s soo hard to have that disappointment come through.

You begin to change things in your life and business as this person mentors you, because you believe (obviously) that this is going to bring you amazing results… I mean that IS why we invest in the first place.

I was so SO confused for months truly wondering if I wanted to even be in a space that is 1. Unregulated, 2.  Unfortunately a lot of sliminess goes on.

Like I said, there was a HUGE group of us girls that were experiencing these feelings at the same time, which in a way was a huge blessing where we took this energy and time and created our own little group to help and coach EACH OTHER.. Share out wins, give advice ect.

This created major imposter syndrome, because I realized for months everything that I was creating was in a way influenced by this person that I now had huge disagreements with and I found it hard to basically unlearn what I’ve done in the last few months and erase all of the direction that I’ve mapped out because it was not ME.

I truly truly believe that as a mentor, it is our job to guide and help when people are not quote on quote “in the light” of what is going on. This means directing them to discovering their true pains and providing direction and action steps to walk them through a larger desire.

What this does NOT entail, is guilt appeal, pushing your beliefs as a coach onto someone else, invalidating someone’s goals because they are not in your business model, and frankly being slimy to make a sale.

I KNOW how many of you have gone through super messed up experiences with the coaching space, and how many of you are genuinely scared to invest because of this.

I can only say this:

• First off, every single one of those ladies including me that had a terrible experience- are genuinely INCREDIBLE coaches that I know personally. 
• These ladies have the most heartfelt values, truly truly put their clients first, and work their a$$es off to support their clients in every way possible.
• I also want to say, this experience taught me SO many things in my business- I learned how I never want to make MY clients feel. I learned how important messaging in your marketing is, and how everything you say is creating a promise.
• I learned the impact and ripple effect you can have on someone’s entire life and business journey.
• Finally, I learned that these few experiences absolutely do NOT reflect on the entire coaching industry. While there always will be some slimy slimy people (that is absolutely no doubt), there are the most genuine incredible people that are ready to give you everything you need to reach your personal success goals. 
• I have to tell you: please don’t let this story steer you away from never investing, because I ALSO invested a lot after this that helped me completely nurture and validate my steps moving forward to make a huge impact and make my mark in the space.

 

MY ADHD DIAGNOSES

Now moving on to my diagnosing process with ADHD. I have to start by saying first and foremost everything I am going to say about this was my personal experience and is in no way speaking on behalf of any other individual who has or is experiencing their ADHD journey. 

I have spoken openly about my struggles in school, dropping out, having major anxiety, being diagnosed with depression. 

NEVER in my mind did I think “hm… you’ve got some ADHD stuff going on in that brain there”. Idk about you, but ADHD in my mind is “squirrel brain and boys not being able to sit still or be quiet”.

It was NEVER in my knowledge that girls experience ADHD differently than boys, and how common it is for girls to go misdiagnosed until our early to mid twenties because of our symptoms being different. 

I’ve always struggled with certain topics at school (math was impossible for me and I struggled with test or exam writing because it took me so long to understand a question I was reading let alone answer it).

Second year of college was especially hard for me- when the classes were no longer hands-on and instead it was more class based on lectures. I COULD NOT focus or care to pay attention to whatever they were teaching- so I dropped out. 

I VERY easily become over stimulated and will shut down- I can’t organize my brain (there’s a million little thoughts going on at once)... the list goes ON.

But I didn’t necessarily fit the stereotype of “adhd”. I went to my doctor multiple times because I couldn’t find motivation or be able to focus for work and I was diagnosed and hopped through meds for treating depression.

BUT I DIDN’T FEEL DEPRESSED.

In fact, work excited me. But I was so beyond overwhelmed that my brain would shut down and I would be in a state of paralysis and just stay in bed.

FINALLY, about 6 months ago my therapist and a friend suggested I ask to be tested because it got to the point where I was unable to complete daily tasks and I couldn’t work or sleep ect.

After 6 long months of hopping back and forth with diagnosing processes, I finally was diagnosed and began treatment for ADD and ADHD.

Which leads me to this massive business pivot.

 

THE BUSINESS PIVOT

I have been THE go-to brand girl since I started my business online. I was the brand EXPERT- everything from branding designs, to brand strategy, to making physical products.

But I took a step back in the 6 months off to reflect and really refine my mission and my pillars. I realized “umm duh… this is way deeper than just brand strategy”.

I’ve been helping women for months create their bulletproof brand to attract clients. Working on attraction marketing, finding a balance between masculine and feminine energy, working on growing a business sustainably…

This is beyond just brand strategy.

I wanted to fully step foot into helping you create a business from the ground up, with every detail and pillar necessary. We're starting at foundations, and we're going all the way to scaling your 6&7 figure business.

Junipr Design has been long gone for a long time, even though I kept the name it felt so strange to pivot because that is how people have associated me for my entire business. 

But hanging on to the name and hanging on to SOME of the brand title really held me back from fully executing the ideas I have for business growth

And lemme tell ya… there are a LOT of ideas.

The incredible thing though about the last two years is just how much context and experience I have in all things business to building a brand that IS your legacy and IS memorable in the space.

I know everything from building a bulletproof foundation to knowing how to scale effortlessly to having a BOMB pivot that your audience will love you even more for- and ultimately attract even more alignment and abundance.

I’ve gotta say, I’ve written some outlines for some episodes on at least 10 occasions. 

I wrote them, scrapped it, wrote them, scrapped them.

Nothing felt right until I fully made this pivot.

So I strongly urge you, if you are having this resistance to go back to the BASICS.

Take a step back and go over everything from the beginning. What is your passion? What are your skills? What is your mission- separated from your current title?

What are the pillars that you could talk about for hours because you are just so passionate about it?

The answer is already in you, you just have to look at it from a different angle.

 

READ THE SHOW NOTES:

Episode 01: I disappeared for 6 months to do THIS in my business

Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind

Have a coffee with me! Message me on Instagram @kasmedeiross

 

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