You know I’m only interested in sustainably scaling in your biz, so these quote on quote “trends” are actually crucial for business growth in general.
In the last I’d say 5 months I noticed a more obvious shift that these things were here to stay, and I knew I had to make this episode.
If you are a visual person like me, and want a summary version of these trends, I have an Instagram Post you can go save on there.
Starting at #1. Staying in the heavy masculine energy WILL hold you back from scaling. I’ll give a quick recap of masculine energy. This is action driven, goal focused, logic based and DOING THE CONSTANT WORK. This is where hustle culture came from, the idea that we need to be constantly grinding to get results.
All of those coaches and business owners we saw that were masculine energy heavy are now on this “self care and self love journey”, talking about how much burnout they experienced.
They barely saw their friends, spent time with family, and forgot to do basic things like eat. Their sleep schedules were non-existent. The list goes on.
There NEEDS to be a balance between having the goal, being driven to get there, but also knowing when to listen to your intuition and be in the ebb and flow.
You will achieve SO much more when your energy levels are balanced.
Focus and grind when you need to, then know when to step away and do something to bring your energy up.
Your brain fog will be gone, your exhaustion will subside, you’ll have time to EAT well and bring movement into your routine ect.
In terms of it not allowing you to SCALE, we need to look at scaling as more than just hustling to get as many sales as possible.
Scaling includes your mental capacity, your capacity as a business owner in taking new clients, creating new offers, REFINING offers, creating flow in the journey, creation direction, levelling up your legacy… all which ultimately lead to consistent sales and growth in numbers.
You CAN’T achieve that long term without having balance. The masculine heavy energy is NOT sustainable, period.
Number 2: We’re going back to the basics here. You WILL get left behind if you don’t build a bulletproof foundation that can adapt and pivot.
Let’s break this down. I want to start with WHAT your foundation is. We’re talking about your brand direction, your positioning, your pillars, your mission, how you help each stage of your ideal clients, ect.
There cannot be any MISSED areas in your foundation. You need absolute clarity. BECAUSE, when it comes to a launch, an offer, content shifts, ect… YOU as the expert need to be 10 steps ahead of your client and make a quick pivot to continue thriving.
Another thing, looking at reel trends, hopping on TikTok, posting things you think your audience will like, saving OTHER posts/reels for ideas to copy. This is NOT a strategy and holds no real context or foundation- your message will just have zero impact when your audience hears it.
The reels, posts, ect are an EXECUTION of your foundation. With these external things always changing, you need to know how to truly adapt while staying on track with your direction and keeping your audience locked on.
Number 3: Curation is DEAD.
I actually did a live experiment about a year ago, where I committed to having an extremely curated feed for 30 days to prove how it lowers your engagement. There are a few reasons for this:
1. Your audience aren’t robots. You need to engage with them and truly be in their minds to know how to talk to them and deliver what value they need. A curated feed removes them from experiencing being felt, seen and heard by you.
2. The BIGGEST factor in attraction marketing is your positioning and personal brand. We’re talking about major story-telling, being vulnerable, emotional selling, and how you position yourself as the most suitable option for your client. Having a curated feed fully removes that personal touch, and you can kiss goodbye to having the BFF feel with your audience, let alone them being locked on.
People buy from PEOPLE, you may get away with selling low ticket, but if you want to get into the high ticket sales, you need the personal factor.
You’ll want to start posting those polarizing opinions or deep shower thoughts and really tap into YOUR voice.
I’ve been totally abusing the notes app on my phone, poor thing is just being used every 2 seconds. This is the BEST way to quickly get those thoughts down and share them.
The experiment I did turned out exactly as expected, my engagement completely plummeted and I had followers even message me saying they were no longer seeing my posts come up on their feed.
Number 4: Boundaries boundaries boundaries.
We’re being clear on WHO we want to work with, HOW we will work with them, and standing our ground with expectations.
I really want you guys to treat this like a business, no matter who you are dealing with. I see time and time again some clients that bend their boundaries for a friend to work with them and it turns into a total nightmare.
Or they forget to send out a contract, but it’s fine because they’re “nice”.
Or you don’t send a welcome pack outlining the exact expectations on both ends.
The biggest problem I see is the boundaries are created, but not enforced. You create these boundaries for a reason. The SECOND you cross it for whatever reason, that person expects you can do it again and again.
Be clear in your messaging of exactly the person you want to attract. Be VERY clear in your sales pages and contracts of what is included.
Make sure you outline very clearly, WHAT are the appropriate times and places to contact you? What is included with them buying from you? What happens if there is a dispute? Ect.
We’re also enforcing personal boundaries. Protecting your energy is crucial for growing into the next stage of your life.
If there is a person or thing that isn’t inspiring you and serving your highest good then I am giving your permission to LET THAT SHIT GO.
We don’t have time to waste!
Number 5: Sustainably scaling and story-telling is THE WAY to passive attraction. Let’s break down what this means.
Starting with passive attraction… imagine attraction marketing and passive income having a baby. Starting at the beginning of a client’s journey, how are you attracting the new lead to you? How do you lock them on, how do you warm them up to buy… ALL while you aren’t even present.
We’re moving away from the 3 day DM convos with the Linda that doesn’t even buy. We’re moving away from booking 50 sales calls.
I’ve had 10k days and 50k months all from recurring clients and a quick DM convo with women already excited and ready to buy.
Story-telling is a crucial skill in your personal brand, and that is exactly how you get your audience to lock on to YOU and master emotional selling. This way they subconsciously already bought into YOU before they know all the details of the offer or thing.
When we look at sustainably scaling- how does one offer tie to the next. Where you can have a new client STAY with you because each offer works them up a ladder.
We’re also looking at if your direction and business run like a machine FOR YOU?
I would say the most missed thing with this is just your content in itself. Where you post too much and too many new things rather than keeping your topics around your pillars and LESS quantity. Your content has a huge shelf life, and I’m constantly teaching people how to utilize that into their scaling.
So as you can tell, these aren’t exactly TRENDS. This is totally an overview of shifts you need to make and focus on if you really want major growth this year and the months moving forward.
READ THE SHOW NOTES:
Episode 02: 2023 Business Trends (online edition)
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
2023 Business Trends Instagram post
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