CR 43 - How to create your video content mission statement
Release Date: 06/10/2019
CR 43 - How to create your video content mission statement
Camera Ready with Val Brown
The first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why.
info_outline
CR 42 - 3 reasons you need to create a video strategy
Camera Ready with Val Brown
Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget.
info_outline
CR 41 - creating a strategy for Instagram
Camera Ready with Val Brown
In part one of Mike Kim he shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea. It’s a must listen for personal brands, you can listen here visualbridgecommunication.com/podcast
info_outline
CR 40 - 3 essential questions personal brands MUST answer
Camera Ready with Val Brown
An interview with master marketer, Mike Kim Part 1 of 2.
info_outline
CR 39 - 7 compelling reasons to use video to grow your business
Camera Ready with Val Brown
Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.
info_outline
CR 38 - 7 little known hacks to help you overcome your fear of Facebook Live
Camera Ready with Val Brown
You need to use video for your business and the thought of going live on Facebook sends shivers up your spine?
info_outline
CR 37 - How to create an outline for your next live video
Camera Ready with Val Brown
Live video is something we all need to do for our businesses and it can be intimidating when you haven’t done it before.
info_outline
CR 36 - 3 ways atomic habits can help you create more content
Camera Ready with Val Brown
"Good habits make time your ally, bad habits makes time your enemy." James Clear
info_outline
CR 35 - Your Questions About Video Answered
Camera Ready with Val Brown
This episode is devoted to your questions about:
info_outline
CR 34 - How losing can make you a winner
Camera Ready with Val Brown
This is a personal story about turning failures into a pathway to achieve your dreams.
info_outlineThe first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why.
Once you know these three things you can then create your video mission statement what type of information will you deliver and why.
A video content mission statement will help you stay on target when you are developing content for your videos.
Do you want to educate, entertain, inspire?
What does your audience need? What are their pain points? Getting really clear on this does two things. It lets you plan and deliver a cohesive body of content and develop a content calendar that supports your business strategy.
When you have a road map it defines what you should be doing as much as what you should not be doing. What is the outcome your audience will receive as a result of consuming your content?
In this episode, learn how to write your video content mission statement. Once you do, it will guide your content decisions whether you’re doing a quick video on Instagram or a longer format education video.
You will know who you are talking to, why they need what you are delivering, and what outcome will they achieve from consuming your content. Most importantly, you will know how your content supports your company’s mission.
reference: Episode 42 - Why you need a video strategy