CR 19 - Pt. 1 How to Find The Key Elements of Your Visual Brand
Release Date: 06/04/2018
Camera Ready with Val Brown
The first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why.
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Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget.
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In part one of Mike Kim he shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea. It’s a must listen for personal brands, you can listen here visualbridgecommunication.com/podcast
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An interview with master marketer, Mike Kim Part 1 of 2.
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Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.
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You need to use video for your business and the thought of going live on Facebook sends shivers up your spine?
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Live video is something we all need to do for our businesses and it can be intimidating when you haven’t done it before.
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"Good habits make time your ally, bad habits makes time your enemy." James Clear
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This episode is devoted to your questions about:
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This is a personal story about turning failures into a pathway to achieve your dreams.
info_outlineYour visual brand identity (combined with your verbal identity and the value you deliver) evokes a certain feeling, memories and emotions when people experience your brand.
It’s the visual story you tell to communicate your overall message, values, and brand promise through the images, colors, fonts, filters, and videos you consistently use.
Being aware of how your visuals affect your brand is the starting point.
What do you want your visuals to say about you?
Learn how these 3 questions will give you the foundation to figure our your visual brand elements:
- Who is your target audience?
- What sets you apart from your competitors?
- How would a friend describe how you make them feel?
Learn more about how these questions will help you narrow in on your visual brand elements from fonts to photos and video to the filters, logos and colors you choose.
Reference:
Mike Kim's blog: http://mikekim.com/build-brand-identity
https://www.instagram.com/amyporterfield/
https://www.instagram.com/jasminestar/
Resource: